How Should You Build Your Writing Portfolio? We Explain Here

It’s advantageous to have a portfolio of your work as a freelance writer so that potential clients can look at it and learn about your speciality. You should think about the writing you want to produce before beginning to work on your portfolio.

If you don’t have a track record of producing content for publishing companies in the past, large corporate organisations rarely give you the chance to find a job as a writer. Wouldn’t it be wonderful if there was a well-known website that allowed authors to post original stuff and share it with thousands of readers worldwide?

Imagine how much better it would be if you could include links to your website, LinkedIn profile page, personal marketing resources, and previous work on a website that published content online and had thousands of readers each month.

When someone looks at your portfolio, they should be able to tell whether you’re a copywriter, a ghost-writer, a writer of literature, or a journalist. Your specialty is one of the first things you should think about when developing your portfolio, and knowing what it is can help you choose your content and the layout.

Following these steps will enable you to build a writing portfolio that will make you stand out to readers and possible employers.

Decide on a Portfolio Host

The majority of creatives today must have an online portfolio in the virtual realm. These free websites to display your portfolio of freelance writing might be of interest to you.

Choose Your Niche

If you’re having trouble deciding what kind of writing to concentrate on, it might be a good idea to go back on your earlier work and see which pieces generated the greatest impact, reaction, and audience. Clarify what kinds of content you can produce if you wish to concentrate on ghost-writing. This can be anything from holistic health care to real estate, gardening, or another field in which you’ve written before.

Do you enjoy producing sales pages and other types of marketing text, such as landing sites, newsletters, and email campaigns? If you’re a literary writer, what kind of literature do you produce? You can concentrate on any genre, whether it be fantasy, horror, or romance. If you’re a journalist, what sort of news do you cover? Do you cover financial or political news, rumours involving famous people, or current events? There are countless options.

Write An Author Biography

Your bio’s information should adhere to the website’s formatting and style. The components you ought to think about include are:

  • where you were born and raised.
  • where you now call home.
  • your writing experience in academic settings, if any.
  • notable publications of yours.
  • whatever honours and prizes you’ve received.
  • the topics or themes you address.

In addition to highlighting more of your writing, social media connections are OK to incorporate. When building your website for the portfolio, you can decide whether to put the bio on a “about” page or make it the main page.

Choosing Your Best Work

You can analyse your completed work and select the best material that suits that specialisation once you’ve chosen the niche on which you want to concentrate your efforts. You can mention the job that previous clients have given you positive feedback for.

Your prospective clients want proof that you can create well-written material regarding the subject matter you claim to be your area of expertise. Verifying the conditions of the work you’ve written may be useful to ascertain whether you can upload the complete piece as a part of your portfolio or whether you must give links.

Divide Your Work Up Into Sections

By utilising precise descriptors, you can categorise the work you want to put in your portfolio by specialty or article type. When you group your projects according to their type or specialisation, categorising your work makes it simpler for prospective clients to locate samples of the job they’re looking to engage you for. White papers, blog entries, and landing page text are a few examples of categories.

Make Sure It’s Simple To Find Your Contact Information

Potential clients must find it simple to contact you through your web portfolio. Finding your phone number or email address shouldn’t be difficult, whether they want to thank you for an article you produced or want to talk to you about a business opportunity.

A great method to broaden your online profile is to interact with as many people as you can. You can either submit your email address or utilise a contact form on your website. Whether they are using a phone, tablet, laptop, or desktop computer, the information must be accessible and visible.

Reviewing the work that other writers have produced for themselves before you start constructing your portfolio may be helpful. Regardless of how long you’ve been writing, you might also want to look at the blogs that every freelance writer should read to find some inspiration.

7 Ways to Market Your Freelance Business the Right Way in 2022

Freelance work has evolved increasingly popular in recent years. There are many benefits to working as a freelancer, including setting your own hours, working from anywhere, and being in control of your income. Whether you’re an expert in a particular field or have some unique skills, there are likely plenty of people who need your help.

With a little bit of market research and planning, you can start selling your services online and create a thriving freelance business. Before you jump into the freelance industry, it’s essential to understand a few things about the market for your business. However, success as a freelance business requires more than a good idea and some hard work.

Tips for Effectively Marketing Your Freelance Business

Freelance work is a growing industry and with that growth comes the need for freelancers to market their businesses effectively. It can be challenging to market your freelance business the right way. Here are some tips on how to market your freelance business effectively.

1. Build Your Portfolio Website

As a freelancer, you know that having a website is essential to your business. It gives potential clients a way to learn more about you and your services, but it also acts as your shop window to the world, showcasing your work and portfolio to anyone who visits.

So it’s necessary to make sure it’s polished and professional. Here are a few tips for building a website that will help market your freelance business:

  • Make sure your website is easy to navigate. People shouldn’t have to spend a lot of time searching for information on your services or products.
  • Use high-quality images and graphics on your site. They help create a professional impression and make your site more visually appealing for freelance marketing.
  • Write clear, concise descriptions of your services and products. Don’t overstuff visitors with too much information at once.
  • Be sure to include testimonials from happy customers on your site. They can help boosting the credibility of your business.

2. Use B2B Marketing Service

A B2B marketing service can help you reach more potential customers and grow your business. One of the benefits of using a B2B marketing service is that they have extensive knowledge about the market. They can help you target your ideal customer and create a campaign to reach them. In addition, B2B marketing services have access to tools and resources that can help you grow your business.

Another advantage of using B2B marketing services is that it can help you save time and money. They can develop a campaign for you that is cost-effective and efficient. Additionally, they can help you track the results of your campaign so that you can make adjustments as needed.

3. Join a Community of Freelance Business

One great way to market your freelance business is by joining a community of freelance business professionals. This will give you access to resources that can help you grow your freelance marketing business.

Joining a community of freelancers also has other benefits. For example, you can network with other freelancers and learn from their experiences. You can also find work opportunities through the community.

4. Establish a Professional Social Media Presence

When you’re a freelancer, it’s essential to establish a professional social media presence. This will help market your business and connect with potential clients. Platforms like LinkedIn and Twitter allow you to showcase your work and connect with other professionals.

Make sure that your profiles are complete with a professional headshot and a clear description of what you do. Use professional photos, and be sure to write thoughtfully about your work.

You can also use social media to share helpful articles, connect with other professionals in your field, and stay up-to-date on industry news. Be sure to use relevant keywords and hashtags so that potential clients can find you.

5. Ask for Recommendations

When it comes time to marketing freelance business, asking for referrals from your network is a great way to get started. Your friends, family or existing clients know you well and can easily recommend your services to others.

Additionally, when you ask for referrals, you’re also indirectly asking for feedback about your business. This is a great way to get feedback on what’s working and what could use improvement.

Finally, referrals are an excellent way to build trust with potential clients. When someone receives a referral from a friend or family member, they’re more likely to trust your services and be more likely to hire you. So don’t be afraid to ask for referrals – it can be a great way to help grow your freelance business.

6. Blog to Enhance Your Freelance Business’s Brand

Blogging is a great way to enhance your freelance business’s brand. By creating content relevant to your target audience, you can attract new clients and build relationships with current ones.

Blogging can help you become known as an expert in your field. This can lead to more opportunities for speaking engagements, writing assignments, and other types of work. Additionally, blogging can help you build a relationship with your audience, leading to more leads and conversions.

7. Email Marketing

Email marketing is an effective way to reach new and potential clients for your freelance business. It allows you to stay in touch with past clients and connect with new ones. You can use email marketing to promote your services, announce new offerings, or keep in touch.

When creating your email marketing campaign, keep your audience in mind. Tailor your content to match their needs and interests. Keep your emails brief and to the point, and make sure that any links or calls to action are easy to find.

In addition, be sure to track the results of your campaign so you can gauge its effectiveness. Use tools to track how many people open your emails and click on links. This will help you fine-tune your campaigns and make them more effective.


By following the tips provided in this article, you can market your freelance business and increase your chances of success. Remember to be creative and persistent in your marketing efforts, and always stay up-to-date on the latest trends. You can build a successful freelance business that meets your unique needs with a little effort.