How To Write A Brewery Business Plan
Breweries are big businesses. According to the Brewers Association, there are now over 7,000 breweries in the US, and the industry shows no signs of slowing down. But starting a brewery is not a small feat. It takes a lot of planning, preparation, and, most importantly, funding. That’s why it’s essential to have a well-written business plan before you even think about opening your doors.
In this article, we’ll walk you through the process of writing a brewery business plan step by step. By the end, you’ll have a solid foundation for your brewery business that will help you raise capital and get your business off the ground.
1. Executive Summary
The executive summary is an overview of your brewery business plan. It should include information about your brewery’s name, location, vision, and mission statement. This is also where you’ll include information about your target market and any unique selling points that make your brewery stand out from the competition. For more detailed guidance, look into this brewery business plan example.
2. Company Description
The company description section is where you’ll provide more detail about your brewery. This includes information about your company history (if applicable), ownership structure, and any Brewing Association or trade memberships you may hold.
3. Products and Services
In this section, you’ll describe the beer styles you plan to brew and any other products or services you plan to offer (e.g., growler fills, tours and tastings, etc.). What are they? How do they benefit your customers? Be sure to include any patents or proprietary technology that you have in this section as well. You should also include information about how your products will be priced and distributed.
4. Market Analysis
The market analysis is all about your target market—who they are, what their needs are, and how you plan to reach them with your marketing efforts. This section should also include information about any competitors in your market and how you plan to differentiate yourself from them.
5. Sales and Marketing Plan
Your sales and marketing plan will detail how you plan to generate buzz for your brewery and drive sales of your products once you’re up and running. Outline your plans for advertising and promotion, as well as any discounts or specials that you plan to offer. List any trade shows or industry events that you’ll be participating in. Be sure to include information about your packaging, branding, advertising strategy, social media strategy, and any other promotional activities you have planned. Finally, include information on distribution channels and how you plan to get your products into the hands of consumers.
6. Operational Plan
The operational plan outlines the day-to-day operations of your brewery—from procuring ingredients to brewing beer to distributing products to retailers. This section should include information about your brewing process, packaging process, delivery process, etc.
7. Management Team
The management team section is where you’ll introduce the key members of your team and provide information on their experience in the brewing industry (if applicable). If you have advisory board members or consultants lined up, this is also where you’ll introduce them.
8. Financial Plan
The financial plan is arguably the most important part of your brewery business plan. This is where you’ll outline your start-up costs (e.g., equipment costs, ingredient costs, etc.), projected income and expenses for the first few years of operation, and any long-term financial goals or milestones you hope to achieve with your brewery business. Be sure to back up all financial projections with supporting data wherever possible (e.g., market research data on industry trends, and population growth in your target market area).
The appendix is where you’ll include any additional supporting materials for your brewery business plan—from diagrams of your brewing equipment to copies of leases or contracts signed with partners or suppliers. This section is not mandatory, but it’s a good place to include any additional information that may be useful for potential investors or lenders.
If there are any terms used throughout the document that might not be familiar to everyone reading it (like “specific gravity” or “barleywine”), consider including a glossary at the end so that everyone is on the same page.
A well-written business plan is essential for any new brewery looking to get off the ground. In this article, we’ve walked through each section of a typical brewery business plan and given some tips on what to include. From the executive summary to the financial projections, these components will give potential investors or lenders a clear idea of your brewery’s concept and expected profitability. So roll up your sleeves and get writing!