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Adidas Reviews the Kanye West Yeezy Partnership

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Kanye West’s contentious association with Adidas is “under review.” Late in 2013, West and Adidas announced their collaboration under the Yeezy brand, and their first collection debuted in 2015. The rapper is still the sole proprietor of the Yeezy brand and maintains full creative control over the goods sold under the name, according to the terms of West’s deal with Adidas.

However, Kanye has accused Adidas of a number of wrongdoings over the past year, including allegedly creating Yeezy Day without his consent, the yearly day when the company unveils some of its most anticipated Yeezy sneaker drops.

He then took aim at the business once more last month with a brand-new article in which he imagined the death of Kasper Rsted, the CEO of the sportswear company.

The announcement follows Kanye’s charges against Gap and his declaration that he would pursue all of his future fashion endeavours independently. The rapper discussed his intentions to completely cut ties with his most important corporate partners in a recent interview with a publication.

One of these is launching his own Donda campuses across the country, which will combine dorms, farms, and stores. The merchandise will be exclusive to Yeezy’s physical and online stores and will be created by current Yeezy employees.

Open Letter

Ye followed through and cancelled his connection with the clothing manufacturer Gap after the interview was made public. West’s attorneys informed the company in writing that the rapper will officially end their 10-year partnership, which had been initiated in 2020, in a letter.

The letter, which was written on West’s behalf, alleged that Gap had broken its contract’s conditions.

In 2020, West and Yeezy teamed up with Gap to produce “accessible” clothing. Midway through 2021 saw the release of the first Yeezy Gap collection, which contained a jacket made of recycled nylon. Subsequent drops have included hoodies, jeans, tops, and accessories.

He has filed a number of fresh trademark applications for his Donda Sports clothing business, though, as he seeks to grow independently.

Molly-Mae Hague Named Creative Director of PrettyLittleThing

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Molly-Mae Hague has been appointed creative director of fashion brand PrettyLittleThing in the UK and Europe. She announced the news in an Instagram post.

Located in the UK, PrettyLittleThing sells fast fashion to females between the ages of 16 and 24. With offices in London, Paris, and Los Angeles, the brand’s primary headquarters are in Manchester.

It seems like a perfect dream come true to be a Director for PLT because they have believed in me from the very beginning.

More than 625k people have liked and commented on the post, which shows a picture of the 22-year-old sitting at a desk at the PLT office. Many of Hague’s well-known pals have congratulated her on the news.

Hague, who was born in Hertfordshire and was a well-known social media influencer before joining Love Island, undoubtedly gives her 5.9 million Instagram fans plenty of outfit ideas and purchasing options.

Two months after leaving the villa, the self-made millionaire, who also has her own tanning line, joined up with PrettyLittleThing as a brand ambassador. Over the past two years, the two have worked together on numerous collections.

Hague frequently flaunts her collection of designer handbags and jewellery on Instagram, which features a mix of aspirational luxury and reasonably priced style. She primarily dons on-trend large pieces in neutral tones with sporadic splashes of colour.

We believe that there is a lot of elitism online against reality show participants.

Who are we to criticise PrettyLittleThing if it is obvious that she believes in Hague’s abilities? She deserves the chance to at least disprove the sceptics.