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Top 10 Most Popular Hashtags on Social Media

Brands should never underestimate the importance of the simple hashtag. It plays a vital role in spreading your brands reach, and it helps grow your brands following.

Research found that 88% of brands include at least one hashtag and posts with hashtags average 12.6% more engagement than those without. Twitter was the first platform to officially adopt the hashtag in 2009, which meant that any tag starting with # became automatically hyperlinked.

Hashtags are used to help group content. It can either be a general hashtag that everybody uses – in which case you are grouping that post and image with others who upload similar content. Alternatively, many brands create niche hashtags to develop interest, and to group posts relating to a particular product or campaign.

Top 10 Facebook Hashtags

  1. #facebooklive
  2. #like
  3. #memes
  4. #facebookmarketing
  5. #socialmedia
  6. #photography
  7. #photooftheday
  8. #trending
  9. #facebookads
  10. #live

Top 10 Instagram Hashtags

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme

Top 10 LinkedIn Hashtags

  1. #innovation
  2. #management
  3. #digitalmarketing
  4. #creativity
  5. #technology
  6. #futurism
  7. #entrepreneurship
  8. #startups
  9. #jobs
  10. #recruitment

Top 10 TikTok Hashtags

  1. #foryou
  2. #foryoupage
  3. #fyp
  4. #duet
  5. #tiktok
  6. #viral
  7. #tiktokindia
  8. #trending
  9. #comedy
  10. #funny

Top 10 Tumblr Hashtags

  1. #tumblr
  2. #tumblrgirl
  3. #love
  4. #aesthetic
  5. #youtube
  6. #photography
  7. #girl
  8. #instagood
  9. #instagram
  10. #tiktok

Top 10 Twitter Hashtags

  1. #competition
  2. #influencer
  3. #influencermarketing
  4. #fridayfeeling
  5. #MondayMotivation
  6. #tbt
  7. #wcw
  8. #thursdaythoughts
  9. #traveltuesday
  10. #blessed

Top 10 YouTube Hashtags

  1. #youtubechannel
  2. #youtube
  3. #youtuber
  4. #youtubers
  5. #subscribe
  6. #youtubevideos
  7. #sub
  8. #youtubevideo
  9. #like
  10. #instagram

At Advisory Excellence, we drive business to our members by creating content that resonates with coveted audiences.

Electronic Insurance Regulations Issued

The United Arab Emirates (UAE) Insurance Authority recently published the Insurance Authority Board of Directors’ Resolution No. 18 of 2020 on Electronic Insurance Regulations dated 27 April 2020 (“the Regulation”). The first draft of these regulations was published in January 2019, and after public consultation and discussion, a revised draft was published in December 2019, which has now been finalised. The Regulations and the timing of it are very relevant in the current circumstances, i.e. the impact of COVID-19 and the social distancing measures by the government, marketing, and solicitation of insurance by physical means is at an all-time low.

The term electronic has been widely defined as anything relating to technology having electrical, digital, magnetic, wireless, visual, electromagnetic, automated, optical or similar capabilities. The scope of the Regulations extend to all electronic and smart insurance operations carried out on the internet address of the company, social media such as Facebook, Linkedin, multimedia such as YouTube, Instagram, blogs, applications such as google doc, Wiki, AI-based systems, text messages, instant chat channels, smart applications, etc.

All insurance companies and related businesses such as insurance agents, actuary, broker, surveyor, insurance consultant, carrying out operations through electronic mode, require prior approval from the Insurance Authority. The application for such approval must be accompanied by an action plan for electronic operations, approved by the Board, and contain analysis of the risk, projected volume and contingency plan for the electronic operations.

Life insurance policies with investment components cannot be transacted online, while the sale of life insurance policies with standard underwriting (less the investment component), such as term life is allowed. Health and general lines of business on property and liability risk, including marine cargo insurance can all be sold online and are subject to the Regulations.

The website of the insurance companies must be maintained by the IT department of the company, but if the management of such a website is being outsourced to a third-party, then prior approval of the Insurance authority must be obtained in this regard. Insurers currently use multiple online platforms for online marketing and selling, often procured through third-party entities. The intent of the Regulations is to capture and regulate, where possible all such third-party entities who are engaged in insurance distribution.

The Regulations also put much impetus on provisions of information security and also requires that storage of data must be in the UAE. It is however not clear whether the Regulations require any Cloud server to be based within the UAE.

In addition, the Regulations recognise that the electronic platforms and systems of the companies may not be developed enough to carry out these operations and hence allow outsourcing of electronic operations for this purpose. The Regulations also allow usage of third-party websites for sale of insurance but require the prior consent of the Insurance Authority to be obtained for any such arrangements.

The Regulations also recognise, for the first time, the “Price Comparison Websites” and interestingly state that only an insurance broker can deal with a price comparison website. The Regulations also require Price Comparison Websites to be registered with the Insurance Authority and a copy of the agreement signed between Insurance Broker and Price Comparison Websites must be shared with the Insurance Authority. The prerequisites for registration of Price Comparison websites has also been listed in the Regulations but state that the application for registration must be made in accordance with the applicable regulations, implying that the Insurance Authority may be issuing further regulation on Price Comparison Websites shortly.

The Regulations state that the provisions shall apply from the date of publication of Regulations in the official gazette, but also allow insurance companies and insurance-related professions a time period of 6 months from the date of publication in the official gazette to align their position and operations with the Regulations.

While the recognition of Price Comparison Websites is a step in the right direction from the UAE Insurance Authority given the global trends in this regard, the requirement for a Price Comparison Website to deal only through a broker creates an extra layer of regulatory requirement and therefore unnecessary costs, the benefit of which could have been passed on to end customers in the absence of such requirement. Nonetheless, insurance markets globally have noticed a surge in demand for insurance policies through online mode and therefore this Regulation brings much-needed clarity, which will help in further growth of the UAE insurance market.

EY Croatia acquires the tech company ENTG

Consulting company EY Croatia acquired the creative tech company ENTG, the Croatian website Netokracija reported. With this acquisition, EY Croatia makes a great entrance to the digital and the disruptive industry.

For ENTG, on the other hand, this exit is a step forward in their evolution that will improve their position on the market. Reportedly, it is yet to be decided whether they will keep their brand as ENTG, or will operate under the EY brand.

“In order to evolve, we decided to continuously disrupt ourselves. That’s why we are happy to announce joining our forces to EY family. Big thanks to everyone who had our back and who trusted us to keep theirs also! We are bringing all the legacy we’ve made so far into a new and upgraded era for all existing and new clients, partners and colleagues but now powered by an amazing EY Croatia!”, wrote the ENTG team on their Facebook page.

According to ENTG CEO, Ida Pandur, her team within EY will be dedicated to providing advisory services in the field of Customer Experience (CX). Moreover, they will give EY a new mindset and new energy in digitization and marketing.

“My team will be in charge of consulting services in the CX area, especially in the digital area. All that we have built up as ENTG to date; we will continue to do within the EY but at a higher level. EY will take over the entire business, including the team and the cooperation with our clients and partners”, says Pandur for Netokracija.

For EY Croatia this conquest means a further expansion that will give an added value to their current and their future customers – services that go beyond traditional finance ones such as audit, accounting and tax advisory and consulting.

“I believe that the combination of the specific digital skills that the ENTG team has; together with the innovative and traditional financial knowledge, the strength of the EY’s global network of professionals and the great domestic market experience, will add value to our clients. I hope that this new practice will be recognized in our country”, says Horvat Berislav, Country Managing Partner at EY Croatia, Netokracija reported.

Under the corporate motto “Inspired by digital”, ENTG was found in 2013 by the 26th old Ida Pandur. ENTG is a creative tech company and consulting hub for advanced digital strategies and projects. The company goal is to provide clients with unique 360 approaches in creating their strategies and make digital fully integrated part of complete marketing and business development activities plan.

EY on the other side is multinational professional services firm with a special focus in the finance industry. Globally, EY is known as one of the “Big Four” accounting companies. The company operates as a network of member firms which are separate legal entities in individual countries. In Croatia, EY is present since 1991, providing audit, advisory, accounting, tax and transaction support services.

MicroStrategy® Wins a 2018 Industry Excellence Award

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise analytics and mobility software, today announced that Dresner Advisory Services has honored MicroStrategy with a 2018 Technology Leader for Business Intelligence award for its strong position in the 2018 Wisdom of Crowds® Business Intelligence (BI) report.

The Dresner Advisory Services Industry Excellence Awards go to brands that were ranked as leaders in two user-rating models included in the Wisdom of Crowds series of global Dresner research reports. The reports are based on data collected from a large base of end users in the BI and analytics industry and provide a broad and detailed assessment of each market, including current product usage, key buying drivers, technology priorities, and future intentions, as well as performance ratings of all relevant vendors.

“We congratulate MicroStrategy for receiving top marks from its customer base,” said Howard Dresner, founder and chief research officer at Dresner Advisory Services. “The unique value of our research is in its end user perspective of the market, both in adoption trends and intentions, and the ability to provide an unfiltered assessment of industry suppliers.”

The MicroStrategy platform provides the capabilities organizations need to build and deploy modern analytics and mobility applications that transform and accelerate business decisions. By putting answers in everyone’s hands, regardless of enterprise role, function, or skill level, the MicroStrategy platform helps organizations become a more Intelligent Enterprise™.

“The recognition from industry leader Dresner Advisory Services marks another milestone in our mission of making every enterprise a more Intelligent Enterprise,” said Michael J. Saylor, CEO, MicroStrategy Incorporated. “With our award-winning enterprise analytics and mobility platform, organizations around the world can get the answers they need, delivered where they need them, to make effective decisions for competitive advantage, driving their digital transformation initiatives and planning today for tomorrow’s challenges.”

This award is the latest in a line of increasing industry recognition for MicroStrategy, which was top ranked in the 2018 Wisdom of Crowds Location Intelligence Market Study and received a Dresner Advisory Services 2017 Technology Innovation Award for embedded BI and big data analytics. Start a free trial of MicroStrategy Desktop™ today.

About Dresner Advisory Services

Dresner Advisory Services was formed by Howard Dresner, an independent analyst, author, lecturer, and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence (BI), information management, performance management and related areas.

About MicroStrategy Incorporated

MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics and mobility software. A pioneer in the BI and analytics space, MicroStrategy delivers innovative software that empowers people to make better decisions and transform the way they do business. We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications. To learn more, visit MicroStrategy online, and follow us on LinkedIn, Twitter and Facebook.

MicroStrategy, MicroStrategy Desktop, and Intelligent Enterprise are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Facebook to add 1,000 jobs in Ireland in 2019

Facebook is to hire an additional 1,000 people in Ireland over the course of 2019. The extra roles will be created across 60 teams, including the social media giants’ engineering, safety, legal, policy, marketing and sales teams.

The roles will based on its Ballsbridge campus which was previously home to AIB.

The expansion will bring the total number of people employed across its centres in Cork, Dublin and Meath to 5,000.

The announcement was made in Dublin today by the company’s chief operating officer, Sheryl Sandberg, while she attended Facebook’s Gather event in Croke Park.

More than 500 small and medium businesses from Ireland and across the EMEA region attended the event.

Speaking on one of Facebook’s priorities in 2019 to earn users’ trust, Ms Sandberg said: “Facebook is a very different company to what it was in 2016 or even a year ago”.

She detailed the steps the company has taken, and will be taking, in key priority areas including “the safety and security of Facebook’s users; the commitment to cracking down on fake accounts and false news; strengthening defences against election interference; and being even more transparent in how it operates and makes decisions, to make itself more publicly accountable”.

Meanwhile, Head of Facebook Ireland, Gareth Lambe, admitted today that the company is concerned about the current housing crisis gripping the country.

However, he says it is not something which has stunted Facebook’s growth, and insists he has faith in how the government is tackling the problem.

“We’re concerned, of course; to date, it hasn’t been a blocker for us hiring, we have over 4,000 people here in Ireland and announcing another 1,000 today is a big investment,” he said.

POP OUT We support all the government’s initiatives, we think they’re doing all the right things around planning, reform and cost benchmarking and all the infrastructure reform that we’re doing.

“We think that will release this glut in a few years, we see it being not as bad in a few years,” he said.

It was also announced today that Facebook would triple its investment in online safety programmes run by the National Anti-Bullying Centre (ABC) and SpunOut.ie, bringing the total investment to €1m.

The funding will go towards research and an online training program for teachers and parents of secondary school students.

An online safety resource for teenagers will also be created in partnership with SpunOut.ie.