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Do You Make Videos? Here Are Some Useful Tips

Making videos for fun or work can be an extremely rewarding experience. There’s room for creative expression and playing with the medium, and a finished product that can be shared with people in your industry or friends and family and kept forever to be returned to for nostalgic purposes. This being said, when you put a lot of time and effort into a video, and things go wrong, it can be extremely frustrating. The following will explore a few useful tips that can help ensure that your video-making experience is a positive one.

Room Tone

Room tone is one of those things that you don’t realise can make your life endlessly easier unless you’ve used it before. Most filmmakers will tell you that a movie is made in the editing room, and that’s exactly where room tone comes in handy. Basically, it involves recording thirty seconds of audio in every location that you shoot in with no talking or sound effects like cars or birds going on. Having this audio clip makes editing infinitely easier as you can now cut an audio clip in the middle and spread it out to create a longer gap between one word and the next, filling in the space with room tone. Room tone is needed instead of silence because every location has ambient noise; the fridge and lights, and heating systems all contribute a soft hum into the air. Wind causes grass to rustle. Outdoor noises are filtered through windows into homes. Silence sounds awkward and strange when spliced between two audio clips because all locations have a texture to their sound.

Figure Out Your Export Settings

If you’re regularly creating videos, one of the best things you can do to ease the process is figuring out what export settings work for your purposes and saving these settings. This will allow for all your videos to have the same look and feel but also help your projects get more views on whichever platforms they’re on since they’re optimised for those platforms. You’ll want to read through a guide to video encoding as well as look up the recommended quality and size of videos on the sites and platforms you’re posting on. People tend to click away from videos that load too slowly or are oddly sized, and you don’t have unlimited space, so you don’t simply want the largest videos possible.

Have A Script

If time is of the essence, having a script makes things far easier. A script is like a checklist of everything you need to capture in order to edit your video. Yes, you can simply play around with your friends and film improvisation, but this will result in longer shooting times, a greater risk you will have missed a crucial point that’s needed for things to make sense, and longer editing times. While it can be fun to format your script as they do in Hollywood, know that you don’t need to do this or have any fancy software to have a script. Simply writing down what is to be said and what’s going on while it’s being said can be a big help.

Develop A Code For Children And Animals

One of the most brilliant film techniques for working with children and animals involves a predetermined code that all adults know. It can be hard to get kids and animals to perform on command, yet often, when they’re left to their own devices between takes, magic can happen. Establish a code word for the adults in your crew that means: everyone pretends nothing is happening but actually starts recording. This can be used to capture brilliant moments of genuine play and interest and can add a profound level of realism to your final product.

Have A Loud Sound At The Beginning

You’ve probably seen those big clapper tools that professional films use to mark the beginning of scenes. While the text on the clappers is helpful as it lets the editor know what scene and what take they’re looking at (this is vitally helpful if a director leaves a note like: I loved to take four on the medium shot), the main magic of this is the clapping sound that occurs. A quick loud noise results in a jump in the waveform of the audio file which can easily be seen while editing. If you’re synchronising multiple audio clips or audio and video clips, this makes things super easy; all you have to do is line up the blips in the waveform.

The above tips should help make some of the logistical elements of videography easier so you can focus on the creative and fun elements. Of course, every project is different, and it’s important to remember that artists are allowed to break the rules.

How Overseas Export Growth Can Enhance Your Business

An export in international trade is a good produced in one country that is sold into another country or a service provided in one country for a national or resident of another country. The seller of such goods or the service provider is an exporter; the foreign buyer is an importer.

Expanding overseas can play a critical role in the prosperity of many mid-market companies, so it’s no surprise that 37% of businesses expect to increase exporting in the coming year.

And if companies are not considering overseas growth, they can be sure their competitors will be.

Breaking New Ground

One company that is already looking at exporting well beyond Europe’s shores is Norfolk-based Centurion, which has been making protective head gear, including helmets and face screens, since the nineteenth century. To safeguard its future, Chief Executive Officer Jeff Ward led the business through a total rebranding and restructure when he joined three years ago.

Despite being one of the leading players in its sector, Ward says Centurion lacked visibility and definition in the market. “We were too vague about our identity, about what made us stand out from our competitors. Starting from scratch and looking at every aspect of our business helped us focus our attention on who we were and on our goals – the most vital of which was expanding overseas.”

Achieving Overseas Growth

Ward worked with our advisers on several aspects of Centurion’s restart, including raising its profile locally, optimising its R&D tax relief and, more recently, overseas growth.

Over the past year, its international sales have grown by 30% – from £6 million to £9 million – and Ward expects this to continue in 2019, mainly in the Middle East and the United States, where the company has a new partnership.

Repositioning itself in both the domestic and international marketplace was key to Centurion’s recent growth. “Exposure, perception and connections are vital when you are trying to expand,” says Ward. “Grant Thornton elevated our profile, initially on a local level by showcasing our company and its success as one of the top 100 businesses in Norfolk, and then by advising on our overseas growth.

These are still early days, but I’m happy with the opportunities that are opening up. I’m excited about the partnerships we’ve established and hope that more will follow this year.”