Is It Still Worth Getting A Digital Marketing Degree in 2023?

Selecting your career can be a significant and daunting process. You are supposed to choose something you are passionate about. You also have to keep an eye on factors such as long-term stability, career progression, lifestyle, etc.

When it comes to digital advertising, this dynamic field is full of opportunities. Interested in learning more about digital advertising and whether you should get a degree in this field or not? Without further ado, let’s get started!

Reasons Why You Should Study Internet Marketing

The way we receive information and how we communicate has been changed by innovation in technology. Businesses are figuring out ways to find new ways to maximise their product reach using technology. To engage with their target audience, companies and organisations have increased their promotion efforts. As the world around us becomes more and more digital, it is abundantly clear that a career in Digital Marketing is a lucrative choice.

Here are some reasons why you should pursue a digital marketing degree:

Ever-Increasing Demand in the Market

Companies all around the world have started to understand how important it is to digitise their operations. Thus, there is an ever-increasing need for experts in the field of internet advertising. This will help companies promote their products and services. Various examples show that the internet has overtaken television when it comes to advertising. There is an existing gap between the number of digital marketers available and their demand in the market.

Easy to Find Research Material Online

Most of the time, you can’t find enough helpful material in the form of essays, books, research papers, mentors, etc. online. However, this is certainly not the case when it comes to an advertising degree. You can easily find research material and free essay examples online to improve your interpersonal skills, which will help you study when you are pursuing your degree. If you go to websites such as, you will find a wealth of information. Once you acquire these skills, it will be easier for you to work anywhere in the industry.

Easy to Build a Digital Marketing Career

Digital marketing is inclusive. No matter where you are from, if you have the apt experience and certifications, you can easily build a career in digital marketing. You can create a solid portfolio after completing different projects and getting your career started. You can easily apply for student internships or work as a freelancer. All you need is a strong internet connection, a laptop, a positive attitude, and communication skills, and you will be on your way!

Builds Your Entrepreneurial Skills

When you get a digital marketing degree from a reputed institution, you not only learn all the technical details but also build your interpersonal and entrepreneurial skills. A professional marketer is certainly a dynamic entrepreneur.

Digital marketers have to be self-starters, need to possess excellent communication skills, should be quick on their feet, and need to be great at brand promotion. You can’t learn these skills merely from books. You have to go out in the real world. All of these qualities, and several more, make them excellent entrepreneurs and help them stand out in a crowd.

Popular and Diverse Jobs

Digital marketing has various fields that you can specialise in, which is pretty exciting and fun. From social media advertisement to paper marketing, there are various examples of fields you can pursue.

If you go for social media promotions, you can learn how to use social media platforms such as Twitter, Facebook, Instagram, etc. When it comes to email and paper marketing, you can increase your brand visibility by sending emails that promote your brand and services.

You can go for influencer promotions in which you approach well-known experts in the industry to increase the reach of your services.

Great Salary Packages

When it comes to answering the question, is digital marketing a good career, salary is something that you need to look at. The digital marketing industry is a stable one in terms of salary.

A student who formally studies brand advertisement from books and research papers gets paid more than novice and amateur marketers since they understand how the field works in a better manner.

The salary packages offered to digital marketers are quite lucrative. With the increasing demand for digital markets in the industry, salary packages are expected to increase over time.

A career in Digital Marketing – Recession Proof

This is a recession-proof job. Technology is not going anywhere — businesses and companies will keep promoting themselves in a digital world, making this a recession-proof job. You can easily work from the safety of your home as well, which means it is a pandemic-proof job as well.

Over the last couple of years, organisations have moved most of their operations online. They have been trying to figure out ways to find new audiences online. This has increased the demand for digital marketers.

Getting a Digital Marketing Degree – Final Word

It is not often that you get to work in a field where artistic and creative vision combines with an aptitude for meeting goals and keeping deadlines. A digital marketing career path is where you let your creative juices flow as you work.

From creating videos and doing photoshoots, you will have to plan the actual marketing strategy as per your target numbers as well. It combines the best of both worlds and helps you build your business acumen as you work.

Traditional advertising does have a place in this world. However, due to its affordability and easy-to-monitor analytics, digital advertising is quickly taking over. Digital marketing is here to stay, and so is a digital marketing career.

Hopefully, this article answers your question, is digital marketing a good career as a student!