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Ecommerce Tools You Need To Try If You Want To Grow Your Business

Ecommerce operates in four major market segments and can be conducted over computers, tablets, smartphones, and other smart devices. If you have decided to take control of your future and start a business, then this post’s got you covered.

The hardest part about starting a business now is familiarising oneself with the myriad tools and pieces of technology that are needed to get ahead. Most of what you will do as a business owner will take place online.

This is especially true if you intend on starting an Ecommerce business.

Here are some of the top Ecommerce tools that you need to try (and know about) if you want to grow your business:

All-Arounders

Ecommerce shops use a variety of different tools, in order to maximise growth and ensure sales are made. However, these tools don’t have to be used and purchased separately. It’s entirely possible to find all-arounder tools that have many different applications. One popular tool is Jungle Scout; Jungle Scout is a one-stop suite for Ecommerce sellers, giving them access to many different tools, all in one handy browser extension. If you are starting your own Ecommerce business, then it’s a good idea to use tools like this. It’s highly likely that as an inexperienced Ecommerce seller, you won’t be familiar with the various tools that you need to use.

By using an all-arounder, you can individually acquaint yourself with the different tools, their intended purposes, and how you are supposed to use them.

Social Selling

Social selling involves using your business’s social media channels to interact with consumers, generate leads, and advertise your business. More often than not, social selling takes place on LinkedIn, Facebook, and Instagram. In recent years Instagram has become very popular among Ecommerce business owners because it gives them the opportunity to market and sell. Instagram’s platform offers an online store feature, which gives businesses the opportunity to list items for sale.

In addition to listing items, businesses are able to utilise Instagram’s hashtag feature to ensure that their images and products appear in their target audience’s newsfeed. Social selling tools can help you to use social media channels more effectively.

Ecommerce Email Marketing

Email marketing is without a doubt one of the internet’s most effective marketing methods. Email marketing tools are very popular among Ecommerce business owners because they give them an opportunity to reach out to already engaged consumers and market products to them. In order to market through email, you must first have a list of willing participants. On your website, you should give people an option to sign up for your newsletter or email subscription list.

Once they have you can then go ahead and send them email marketing information. If you do not have a subscription list, then email marketing won’t be possible.

Messenger Marketing

Messenger marketing is a term that refers mostly to the use of Facebook Messenger for marketing purposes but is sometimes used to refer to marketing that’s conducted directly through other social media platforms’ messenger features. You can use a social media platform’s messenger option as a conversational channel for reaching audiences.

The most effective way of messenger marketing involves the use of pre-written messages. If you are sending messages to thousands of people at once, it won’t be feasible to write out individual messages. Pre-written messages can be copied and pasted into your chats.

Chatbots

Chatbots are used for a variety of purposes. Most commonly, they are used to provide customer support on your business’s website. You can download chatbots for your website for a very reasonable price. If you are going to use them then make sure that you do research and find a chatbot that’s high-quality and perfect for your site.

In order to determine whether or not a bot’s worth using, check out its reviews, and its manufacturer’s reviews. Chatbots can be very useful when used properly. Make sure to research chatbot integration, so that you can make the most out of yours.

Personalisation

Personalisation tools are used by Ecommerce businesses to customise their websites according to individual customer characteristics and behaviour. Personalisation tools are quite a complex subject that is worth reading about. The use of these tools can be quite difficult to master, especially if you haven’t got prior experience with them. Personalisation tools offer greater customer experiences, which is something you will want to strive toward. The better the experience that you offer your customers, the better their reception to you. Personalisation tools can be found all over the internet, so do your research and find the tool that’s perfect for your business.

If you want to start an Ecommerce business, then you will need to use online tools. The reason for this is that most online stores do, so in order to stay ahead of your competition (or at least maintain pace) you need to utilise the same tools and online solutions as them.

How to Prioritise High-Impact Activities to Boost Sales Productivity

Measuring the productivity of your sales team should be a priority in any business. Today’s sales process can be lengthy and inefficient. Traditional sales reps frequently take multiple steps just to enter a contact into a sequence.

The unfortunate side effect of having sales reps perform mundane tasks on a regular basis is that it requires a significant amount of mental energy, leaving them feeling not only unmotivated and unproductive but also undervalued due to the task’s menial nature.

The following are some of the time-consuming and tedious tasks that sales representatives must complete:

  • Switching between different tools and having multiple tools open at the same time
  • Dealing with duplicate, incorrect, or missing data in sales engagement platforms and CRM
  • Scheduling appointments with clients
  • Tracking and updating sales opportunities and pipelines

What is the end result of all this hard work? Morale is low, productivity is low, and turnover is high. Sales leaders must concentrate on defining revenue-generating activities and establishing processes that allow reps to spend more time performing those tasks.

High-value versus low-value activities

Sales teams are constantly battling to make their company’s sales processes as simple as possible while also allowing reps to spend time on the right activities.

Low-value activities are non-revenue-generating sales activities; high-value activities are revenue-generating sales activities.

Sales reps can focus on tasks that should never be automated, such as personalised cold emails, by automating tasks that do not require mental effort, such as data entry. Identifying high and low-value activities enables sales leaders to decide which tools to include in their stack and how to set up processes.

What high-value activities should a sales team prioritise?

Prospecting efforts should be focused on one goal: reducing the number of actions and time spent per account while maintaining the quality of outreach. Having a unified sales technology stack with enriched data is the most efficient way to achieve this goal. With a comprehensive inside sales software, reps can:

  • Find, qualify, and contact prospects of interest
  • Identify which contacts and accounts to prioritise
  • Reduce time spent on data entry and duplicate entry
  • Streamline appointment setting
  • Sales leaders can structure their sales process so that reps are spending the majority of their time on high-value activities

High-value activities determine whether a sales team generates revenue or not. Reps who spend their time manually creating records or prospecting without conducting research are doing their jobs incorrectly. The following are some examples of high-value activities and how a sales team should spend their time.

Prospect research

When conducting research, sales reps should collect at least five bullet points on each prospect. Each bullet point can be a reason to reach out. This exercise will result in five distinct personalised cold calls/emails for this single prospect.

Social media platforms such as LinkedIn are a great place to start. They offer a glimpse into the prospect’s professional experience and background. This insight helps sales reps make a more personal connection with prospects.

Writing personalised and relevant emails

Searching LinkedIn and other social media sites for triggers on a prospect is a good way to spend your time. Any content prospects have created, shared, or posted about their own lives and accomplishments can be used to personalise your sales email templates.

This attention to detail shows that the sales rep sees the prospect as more than just an email address or an opportunity to hit quota, but as a unique individual whose needs really matter to the sales rep.

Improving cold calling techniques

Sales representatives should never pitch or push for a meeting right away. Taking the time to engage in a genuine conversation and focus on relationship building adds value to prospects by demonstrating genuine interest.

To improve cold calling techniques, sales reps should:

  • Ask the right questions
  • Listen to prospects
  • Empathise with their challenges
  • Build trust through empathy
  • Focus on solving customer problems

Engaging with prospects on social media

Taking the time to engage with prospects on LinkedIn (either by sharing content or by commenting on their own) allows prospects to become acquainted with a sales rep’s name and, eventually, come to think of them as a friend. Maintaining active contact with prospects on social media channels helps to establish a relationship and trust.

Over to you

In today’s remote and digital world, it is more important than ever for sales representatives to focus on building relationships with customers rather than waste time on manual data entry and spreadsheets.

Sales teams should concentrate on activities that generate revenue instead of focusing on non-revenue-generating activities. By incorporating automation, sales leaders can structure their sales process so that reps are spending the majority of their time on high-value activities.

Sales leaders should empower reps to spend more time on high-value activities by including the right sales technologies in their stack.

How do you go about automating time-consuming tasks that divert salespeople from revenue-generating activities?

4 Business Tips All Entrepreneurs Should Follow

When entrepreneurs create marketing sales strategies, they have to be sure they are following some rules and smart practices that successful entrepreneurs use. These strategies are sure to help you to make the most out of your promotions, generate leads, and increase revenues! Here are some quick tips for you that you’re sure to benefit from.

1. SMS Marketing to Reach Your Audience

Are you looking for creative ways to generate more leads? Then you should invest in SMS marketing! Why? The main reason is that it’s nowhere near as intrusive as cold-calling. If you’re worried about what people will think about getting text messages, then don’t be! After all, they opted into it themselves when they provided their phone number on your landing page or promotional website. This is a great part of a Shopify marketing strategy if you have a Shopify store. You can send out bulk SMS texts to your audience whenever there are new offers available, promotions, product releases…basically anything. Just make sure to always include an opt-out option so that people can easily leave if they want to. These strategies are revolutionary because of how personal they are and how they can be integrated into most devices.

2. Use a Dedicated Landing Page for Your Promotion

What is a landing page? A landing page is a web page designed to generate targeted traffic and increase conversions (leads). This type of marketing generates increased exposure and provides an opportunity to develop buying interest. How does it work? A hyperlink on the promotional website directs visitors to the landing page, where they can choose between different options or offers that you provide them with. You can then track how many people signed up (converted) as well as what their interests were by checking out those who didn’t sign-up too. These insights allow you to improve your future campaigns and target more precise demographics.

There are several techniques to create high-quality optimised pages: 

  • Make sure it’s specifically mentioned what people will get in return for opting into your offer. Try the word “free” or something else that shows them that they won’t be charged anything to opt-in and receive your freebies.
  • Give them a full picture of the product you’re offering, but don’t forget to include a call-to-action button! Once visitors are convinced that it’s worth their time, then give them an easy way out by providing instructions on how they can sign up quickly.
  • Offer value giveaways, bonus content, or additional offers as an incentive for completing certain steps on the page (like sharing it with friends). You can also consider using pricing incentives like coupons, discounts, or trials.

3. Use an App for Efficient Lead Generation

There are lots of apps available that you can use to generate more leads, increase your client database, and enhance website traffic. What you need to do is write out a list of your main objectives and base the apps’ features on those needs. For example, if the objective of your business is to increase website traffic, then look for an app that can provide geo-location targeting. Then customers will only see your ads when they are at or near your location. Another feature that would be beneficial is frequency capping which limits how many times customers see your ad in one day. This decreases wastage because people won’t accidentally stumble upon it too many times, making them less likely to click on it and visit your site. Another app might be ideal for increasing the client database. This way, you can store lots of information about different demographics so you always have access to it for future promotions and campaigns.

4. Use Email Marketing to Make Sales

Another way to follow up with leads is through email marketing. This type of strategy has been proven to be successful because of how customisable it is. There are some great tools available that help you send out personalised emails as well as track their performance. For example, if there’s a promotion going on, then you can use the tracking feature to find out which users have already purchased a certain product or left your site without taking action. You can also look into segmentation which will allow you to target specific groups of people who might benefit from what you’re offering based on demographics such as age, sex, location…etc. Therefore, even if you offer similar things in the future, you’ll be able to send out targeted emails.

Developing an effective marketing sale strategy is all about tailored offers, value giveaways, and convenient ways for users to take action. From SMS marketing to mobile apps, and email marketing…there’s so much you can do with these tools. But don’t forget the importance of having a call-to-action button on your website or promotional page!

Top Pro Hacks On How To Increase Traffic To Your Website

Does your website need more traffic? There are many different ways you can go about this, but these hacks are some of the most effective ones. Try using social media marketing, email marketing, and blogging as a great way to attract higher levels of audience engagement. All three and many other strategies can help you gain more visibility on search engine rankings. Let’s explore some of your best options!

Search Engine Optimisation

SEO is critical when it comes to gaining more traffic. Search engine ranking strategies help you get in front of your target audience and raise your website search rankings. You can do this by using effective SEO keywords, having a responsive design that shows up on all devices, and earning backlinks from other sites. If you do get tangled up, it’s best to leave it to the professionals and hire a white label SEO agency. One of the most important things to remember is not to over-optimise a page with keywords. This means putting a high number of targeted words without them being too noticeable. Throwing out keywords will either get your search rankings penalised or even drop entirely, which could have negative effects on your website’s overall visibility. Instead of going overboard with SEO keywords, keep in mind that content is king!

Social Media Marketing

Social media engagement helps increase the number of people who visit your website. You can accomplish this by increasing your social network presence, giving them great reasons to follow you, and engaging with their feedback. Social media marketing is a form of reputation management in which you earn likes and follows from other users. The ultimate goal would be to get more traffic through your website and create lots of interest in your product or service offerings. Some ways you can use social networks include Facebook, Twitter, Pinterest, Instagram, and LinkedIn. Keep in mind that pinpointing the best audience will take time and effort on the part of your business if done right!

Email Marketing

Email marketing tends to be one of the most effective ways to get more targeted traffic to your website. It’s an easy yet personalised way to engage with potential customers. Email marketing is widely used to build brand awareness and generate new leads through social media platforms or blogs. You can quickly create an email campaign that’ll be delivered straight into the inboxes of your target market. Make sure you test different types of emails (e.g., videos, pdfs, images) because all formats are not created equal! The key would be getting people interested in what you’ve got to offer by adding value first before asking for leads or sales at the end of your promotion…

Blogging

Blogging has long been known as a great way to establish yourself as an expert in a particular field. To gain more traffic, you need to create a blog that’s specific to your business or industry. You can accomplish this by investigating what type of content your target audience is looking for and supplying it! The goal with blogging is all about creating high-quality posts consistently. This means never turning potential customers away because the last thing you want to do is bore them. Make sure you’re using great keywords that will boost your search rankings as well!

Link Building via Guest Blogging

Link building is one of the most effective ways to get your website on top of search results. This strategy requires you to use others’ content to gain more traffic through backlinks. One of the most common tactics for link building is guest blogging, which will help you get in front of a relevant audience while building relationships with other publishers or influential members of your niche. As you link build, it’s important that you don’t spam because this could damage your reputation and hurt your search engine rankings as well! Always make sure there’s a good value behind every link!

Think About User Experience

Another important strategy that can help you get more traffic to your website is by focusing on user experience. This tactic requires you to make sure the site runs quickly and offers a good mobile experience. It’s also known as making changes based on how people actually use a site or app instead of what they say, which means it’ll be easier for users to find the information they need quickly. Good UX designs will typically tap into the right customer emotions, which means they’ll stay on your site longer and keep coming back again! In the end, UX helps you get more loyal customers.

Now that you’ve got some new strategies for increasing online visibility for your website, it’s time to put them into practice! Don’t forget about these steps when trying to gain more search engine rankings because they’re highly effective at getting new traffic in front of your business. Take advantage of these hacks and have a great day!