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How Developers Can Help You in Creating a Successful Online Store

Online shopping can save time for both the buyer and retailer, reducing phone calls about availability, specifications, hours of operation or other information easily found on company and product pages. These days, the market is flooded with drag and drop products that claim they will help you build a robust e-commerce store or a portfolio website for your business.

While these tools are simple to use and they do have some functionality, they aren’t remotely the same as getting a custom-made website. For example, different magazines will rate different cars as being the best car of the year. This doesn’t mean that the best car of the year according to one publication is the best car for every single person on the planet.  Similarly, while these tools are good, they aren’t the best for every single user.

Here are some of the few unique benefits that you get when you make your own custom website with the help of a professional developer.

Design Flexibility

When working with a website building software, you are essentially limited to a certain framework. You have a certain number of tools and systems at your disposal. The scope of what you’re able to do with those is quite limited. You might be able to do those tools and systems in various ways and use different themes but you are still confined to the framework and its capabilities. When you start a custom website, you have a lot more options available.

Moreover, there are endless combinations in terms of its design and customisations. The way your website looks has a huge impact on how it performs and how easy it is for users to do what they want to do. This leads directly to the next point.

UI/UX

User Interface (UI) and User Experience (UX) are two of the most important things for any kind of online business. If a person walks into a physical store, doesn’t like how it looks, smells, feels, and can’t even find what they are looking for because nothing is properly organised, chances are they aren’t going to do any business there. It’s exactly the same for online stores and websites. When working with the right app developers, ones who put in an effort to actually understand your brand, you’ll find yourself with a much more refined store, with excellent UI and UX as well.

This way, even if you don’t have the cheapest prices or the broadest range of products, just the fact that your users can easily navigate the website and they actually enjoy being on it, can be enough to motivate them to buy. Even search engines know that UI and UX are critical and they use these factors as SERP ranking metrics.

Performance Gains

Website development might be straightforward but that doesn’t mean it is easy. Cooking food is straightforward but not everyone can make a great meal. It only gets trickier when you want to develop more complex things like e-commerce stores where you need a bunch of different things. The learning curve is quite steep if you want to do it on your own. But more importantly, a poorly configured website can also hurt website performance.

How your website is configured plays a huge role in security. It is not as easy as just putting everything together. Things also need to be optimised to work properly. Even a single faulty plugin or poorly configured setting could compromise the entire website.

SEO

With your website ready, products in stock, and payment systems sorted, you now need customers. For any given search engine query, you will most likely get millions, if not billions of results. The only way to stand out from the competition and get people to actually visit your store is through solid SEO. There are other ways of getting traffic but SEO is a guaranteed approach. Search engines have a lot of different factors that they consider when they rank a website for any given search query.

Among those factors are website optimisation, performance, security, and a few other performance-related factors. With premade builders, there is nothing you can do to change the performance of the website itself. With a custom-made one, you can work on every single detail of the platform. You can even tweak it specifically to rank better on searches.

Hopefully, your e-commerce store will generate a lot of money for you and will thrive as a business for many years to come. Instead of thinking of it in terms of just a website, think of it as just another aspect of your business and one comparable to a physical place of operations. The more you invest in a better location today, the higher the chances of success tomorrow. In any business, location is key. When it comes to e-commerce, that location is your website.

Useful Tips That Can Help Improve Your Website

There are many things you can do to improve your website. In this article, you will learn about some of the most important things you should focus on. improving a website is not always easy, but it is definitely worth it in the end. By following these tips, you can expect to see a significant improvement in your website’s performance!

Do A Redesign

Most often, websites don’t perform well because of the poor design that may have worked originally, but deteriorated over time. Most people nowadays opt for dynamic website personalisation that helps them attract more people towards the content. This is due to the fact that doing a redesign can help improve your website’s overall performance. However, doing a complete overhaul of the website is not always necessary, sometimes small changes will do the trick.

In order to properly assess what needs to be done in order for your website to shine, it is important to think about the current web trends and how well your site reflects them. Also, think about the experience of users when visiting as well as who you want to reach out to.

It’s also important to look into the level of competition in your niche. Doing this redesign will fix the issues and help you gain a larger audience.

Implement A Call To Action

Call to action is one of the most effective marketing tricks to attract customers. You can use it to your advantage by implementing a call to action on your website.

A call to action is an instruction asking the person reading or seeing something (e.g., blog post, advertisement) to do something next (e.g., join a newsletter). It is usually written in second-person and begins with verbs such as “sign up” or “subscribe”.

You can also add social media buttons asking visitors to share your content on their social media pages.

When it comes to website design, a call to action should be one of your top priorities. It is the first thing that visitors see when they land on your page, so make sure it’s eye-catching and convincing.

Make It Transparent And User-friendly

If the experience of the user is improved, it’s more likely that he’ll continue to do business with your company. The first thing that you can do is make it transparent and user-friendly, so make sure the content on your site is laid out clearly for easy reading and understanding.

In order to make it transparent and user friendly, you should do the following:

  • Keep your layout simple
  • Make sure all text is easy to read
  • Include images and videos for visual stimulation 
  • Use typography to enhance the look of your content 
  • Create an easy to navigate menu bar 
  • Put on all necessary contact information on the home page 
  • Make It Mobile-responsive 

Have in mind that a lot of your users will use your website via their phones. This means that making your website mobile-friendly is something you must do in order for it to be used by a lot of people on the go.

For this reason, making sure that your website will work well on smartphones and tablets is something you should not forget about when improving your site.

If they can easily access it from their mobile phones, you can easily attract more people. That’s why making it responsive is a must-do on your list of website improvement tips and tricks!

It allows people to visit your website from anywhere, making it easier for them to spread the word about your site and, in turn, make your website more popular.

Start A Blog To Support It

A blog with interesting content is a great way to improve any website. Not only does it help keep your website fresh and up-to-date, but it can also draw in new visitors and help you better connect with your audience.

Choose the right platform. There are a number of different options available, so be sure to select one that fits your needs and budget. After that, come up with some topics for your blog. Brainstorm ideas and do some research to find out what people are interested in reading about.

Finally, get started! Start writing articles and sharing them with your audience.

Improve The Speed

Slow websites are simply frustrating to anyone who wants to visit your site. People will just leave it and move on to another site that does not take forever to load its pages. This means that improving the speed of your website can help improve traffic as well as those who would want or need what you are offering in the first place.

Website owners might think improving their websites’ speed is difficult but this should never be an excuse anymore because there are already lots of ways for them to easily do so these days.

A good website means a lot for your business, so make sure to design it in a way that people will love using it. Include call-to-action and social media buttons and make it as transparent and user-friendly as you can. Also, make sure that it is accessible from mobile devices and start a blog that will support your website. Finally, always be sure that the speed is good because nobody likes to wait too much, especially on the internet!

Law Firm Advises E-Commerce Fashion Company

Mytheresa is a German e-commerce luxury fashion company, with headquarters in Munich, Germany. Founded in 2006, it operates local-language based websites for international markets in English, German, Spanish, French, Italian, Arabic, Chinese and Korean. Its Chief Executive Officer is Michael Kliger.

Multinational law firm Baker McKenzie advised MYT Netherlands Parent B.V., the parent company of luxury e-commerce platform Mytheresa, in its approximately USD 407 million initial public offering of American Depositary Shares.

Mytheresa’s ADSs now trade on the New York Stock Exchange under the symbol “MYTE.”

The Baker McKenzie team included Roger Bivans, Chris Bartoli, Leif King, Eric Mattingly, Jamie Nix, Jeremy Poore, Derek Liu, Tom Asmar, Jonathan Martin, Robin Chesler, Christoph Wolf, Bernhard Trappehl, Kim Tan, Rebecca Kuijpers-Zimmerman, Ulrich Weidemann, Denise Ozmis and Willem Treuren, and numerous other team members in the United States, Netherlands, Germany and other countries.

Baker McKenzie is a transactional powerhouse with over 2500 deal lawyers and expertise in over 46 countries.

Our strong global reputation for both issuer and underwriter counsel is based on our ability to successfully navigate the highly complex mix of legal system and cultures in complex cross-border and domestic equity and debt offerings.

Michael Kliger has served as Chief Executive Officer and as a member of our Management Board since September 2020. He has served as President and Chief Executive Officer of mytheresa.com GmbH, Theresa Warenvertrieb GmbH and MGG since March 2015.

Baker McKenzie Overview

Baker McKenzie is a multinational law firm headquartered in Chicago, Illinois. Founded in 1949 as Baker & McKenzie, it has 77 offices in 46 countries, and over 6000 lawyers worldwide.

It is one of the largest law firms in the world by headcount and revenue.