4 Tools Every Company Should Adopt to Safeguard Its Digital Presence

The internet is a wild place. With the rise of digital technology, we’ve seen a surge in cyber-attacks, hacks, and other security breaches. These breaches can potentially hurt your company’s precious resources like money, reputation, and employee productivity.

According to IBM, the costs associated with the data breach in the US averaged $9.44 million in 2022. While that might seem like an astronomical figure, what it really indicates is just how important it is for companies to take care of their digital presence and how much money can be lost when they don’t.

To safeguard your digital presence against hackers and other malicious users, there are several tools available that will help protect you from potential attacks on your systems:

Use the Cloud to Safeguard Information

The cloud is a great way to safeguard your company’s digital presence. It’s a secure, off-site storage solution that empowers you to save data. Once you implement cloud solutions, you can easily access information from any place, so you don’t have to worry about losing access if there’s a disaster at your office building.

Additionally, you can access vital documents through the cloud at any time, even if you aren’t currently working on them. You can easily share files between employees and other departments, which makes collaboration much easier than before.

Cloud services also offer automatic backup features as well as built-in security features such as encryption. This makes it harder for hackers to break into your accounts or steal sensitive data like bank account details.

Here are some pointers to help you make sure you’re leveraging cloud solutions to their full potential:

  • Select a provider that has strong encryption practices
  • Choose an option that allows you to retain ownership of your data
  • Ensure that any backups include both local storage and offsite storage options

Leverage Identity Verification Solutions

Identity Verification Solutions are software tools that allow businesses and organisations to verify the identity of users before allowing them access to private information or sensitive data. They can be used for online transactions, online payments, online purchases, account creation, and much more.

The need for identity verification solutions has increased due to the growing concern over cybersecurity threats, such as phishing and hacking attacks on websites and other online platforms, which have led to a loss of customer trust in these platforms.

By ensuring that only permitted users have access to their systems, these solutions assist businesses in protecting their online presence. For example, an employee may have an account with a particular company but may not be authorised to access certain files or data.

It can be easily resolved by using identity verification solutions that allow administrators to control what information each employee can access, as well as monitor their activity on any given system or network.

According to MarketsandMarkets, the global identity verification market touched $8.6 billion in 2021 and is expected to reach $18.6 billion by 2026. This figure indicates that more companies have started to adopt identity verification solutions to safeguard their digital presence.

Many service providers offer easy-to-use identity verification solutions that enable you to verify the identities of people who want to access your website or other online resources. You can try this identity verification solution to your company from fraud and ensure that your customers aren’t being taken advantage of because someone stole their identity.

Multi-Factor Authentication

Multi-factor authentication is a security technique that requires a user to input two or more pieces of information before they can access certain information or perform certain actions. Such pieces of information may include a password, a PIN code, personal information such as an email address or phone number, or even biometric data like fingerprints or facial recognition.

This type of authentication helps companies protect their digital presence by reducing the risk of cyber-attacks and other security breaches. The more factors you require for authentication, the harder it is for hackers to gain unauthorised access to your system. It also makes it more difficult for hackers to steal sensitive data without being detected because they have to gather multiple pieces of information before they can do so.

By adopting multi-factor authentication as part of your cybersecurity strategy, you can protect your digital presence while also enhancing your employees’ ability to work securely and efficiently from anywhere at any time.

According to IMARC Group, the worldwide multi-factor authentication market was valued at $12.9 billion in 2021 and would touch $34.7 billion by 2027. These figures indicate that companies are investing heavily in MFA solutions to ensure their digital presence remains secure and protected from cyber-attacks and data breaches.

Employee Training Programs

Employee training programs can help safeguard a company’s digital presence in a number of ways.

First, employee training programs help employees understand the company’s policies and procedures, which can help them make better decisions about how they use the company’s digital presence.

Second, employee training programs can help employees understand how their actions might affect the company’s reputation or brand identity. This will help them make more informed decisions about whether or not their actions are appropriate for that particular context.

Third, employee training programs can help employees develop a better understanding of how to protect themselves from cyberattacks and phishing scams by teaching them what kinds of information should be kept private and how to recognise common attack methods.

Employee training programs can be structured in a variety of ways. They all have one thing in common: they’ll teach employees what their role is when it comes to protecting digital assets and ensuring that your organisation stays safe from cyber-attacks.

Summing Up

When you’re looking for ways to increase your digital presence, it can be hard to know where to start. But if you want to make sure your company is secure and ready for anything, these four tools are a great place to start.

The tools mentioned above are the ones that we believe can help companies to safeguard their digital presence. These tools are already known to be powerful and effective, and we strongly recommend them for your company’s use.

Business Insights from Experts Around the Globe

In this weeks expert insights, Advisory Excellence is focussing on the “new normal”. Businesses have spent much of the past eighteen months scrambling to adapt to extraordinary circumstances. While the fight against the pandemic is not yet won, there is light at the end of the tunnel.

The new normal is going to be different. It will not mean going back to the conditions that prevailed. The great acceleration in the use of technology, digitisation, and new forms of working is going to be sustained.

Effective networking can provide us all with an abundance of opportunities all enabled through building meaningful relationships with others, from opportunities for personal and professional growth to commercial success.

Many executives reported that they moved 25 to 30 times faster than they thought possible on things like building supply-chain redundancies, improving data security, and increasing the use of advanced technologies in operations.

How all that feeds into long-term productivity will not be known until the data for several more quarters are evaluated. But it’s worth noting that United States productivity in the third quarter of 2020 rose 4.6 percent, following a 10.6 percent increase in the second quarter, which is the largest six-month improvement since 1965.

Now, by leveraging the power of our networks through digital technology, we can further discover, build, support and manage the relationships which create these opportunities more flexibly and at greater scale.

Productivity is only one number, albeit an important one; the startling figure for the United States in the second quarter was based in large part on the biggest declines in output and hours seen since 1947. That isn’t an enviable precedent.

More positively, it has taken a decade or longer for game-changing technologies to evolve from cool new things to productivity drivers. The pandemic has sped up that transition in areas such as artificial intelligence and digitisation by several years, and even faster in Asia.

Companies are three times more likely than they were before the crisis to conduct at least 90 percent of their customer interactions digitally. In short, taking your networking activity online can help create more of these opportunities.

6 Surefire Ways Print Quality Will Drive Your Business Into The Ground

High print quality is simply the level of detail in a printed image. It’s no secret that the printing industry is in flux. The advent of digital technology has made it possible for people to produce high-quality prints without ever leaving their homes. This has led to a significant decline in the demand for traditional printing services.

However, this does not mean that the printing industry is doomed. There are still many businesses that rely on printed materials to promote their products and services. And as long as there are businesses like this, the printing industry will continue to thrive.

That being said, businesses must understand the importance of print quality. Poor print quality can damage your business’s reputation and drive customers away if you are not careful.

Here are six ways that print quality can ruin your business:

1. Poor Print Quality Can Damage Your Reputation

One of the most damaging effects of poor print quality is its impact on your reputation. Customers will not want to do business with a company with a reputation for producing low-quality prints. Many customers will go out of their way to avoid businesses with poor print quality. Luckily, by using print inspection technology solutions it is easier than ever to ensure that your prints are of the highest possible quality. This machine uses various sensors to inspect your prints for defects, and it can automatically correct most errors. The last thing you want is your business to be associated with poor print quality.

2. Poor Print Quality Can Cause Customer Confusion

One of the main goals of any business is to make sure that its customers understand its products and services. However, poor print quality can often lead to customer confusion. This is because low-quality prints are often difficult to read and understand. This can be especially troublesome for businesses that rely on printed materials to explain their products and services. If customers cannot understand your printed materials, they will not be able to purchase your products or services. To avoid this, make sure that your prints are easy to read and understand.

3. Poor Print Quality Can Cause Missed Opportunities

Another problem that can be caused by poor print quality is missed opportunities. This happens when potential customers see your low-quality prints and assume that your business is not professional or trustworthy. As a result, these potential customers will not do business with you. This is why it is crucial to make sure that your prints look professional. If you want to create a positive impression on potential customers, you must ensure that your prints are of the highest possible quality. You can do this by using high-quality paper and ink and a quality printer.

4. Poor Print Quality Can Cause Low Morale Among Employees

If your employees are unhappy with the quality of your prints, it will likely lead to low morale among them. This is because employees will not want to associate themselves with a business that produces poor-quality prints. To avoid this, make sure that your employees are happy with the print quality of your company. You can do this by ensuring that your printers produce high-quality prints and providing employees with the tools they need to produce quality prints.

5. Poor Print Quality Can Cause Increased Costs

Poor print quality can also lead to lost sales. It can be difficult for customers to trust businesses that produce low-quality prints. As a result, they may be less likely to do business with you. This is why it is important to ensure that your prints are of the highest possible quality. This will help you win your customers’ trust and increase the likelihood of doing business with them. Make sure you use a quality printer and high-quality paper and ink to avoid this. Using these materials, you can ensure that your prints will be of the highest possible quality.

6. Poor Print Quality Can Lead to Legal Problems

If you produce low-quality prints, you could run into legal problems. This is because poor-quality prints can be challenging to read and understand. As a result, customers may not be able to understand the terms and conditions of your products or services. This can lead to misunderstandings and legal disputes. To avoid this, make sure that your prints are easy to read and understand. You can do this by using high-quality paper and ink and a quality printer. By doing so, you can ensure that your prints will be of the highest possible quality.

As you can see, there are several reasons why print quality is essential to businesses. If you want to ensure that your business is successful, you need to ensure that your prints are of the highest possible quality. This will help you win your customers’ trust and increase the likelihood of doing business with them. Ensure that you use a quality printer and high-quality paper and ink to achieve this.


In conclusion, print quality remains a critical aspect of your overall marketing strategy. In a world where online marketing often takes the spotlight, don’t underestimate the power of well-executed print materials. To avoid the pitfalls mentioned above, consider the following tips:

Choose Quality Materials: Opt for high-quality paper, inks, and printing techniques that showcase your brand in the best light.

Work with Professionals: Collaborate with experienced designers and printers who understand the nuances of print quality.

Prioritise Design: Ensure your designs are optimised for print, with high-resolution images and accurate colour profiles.

Regularly Update Materials: Keep your print materials up to date to reflect any changes in your products, services, or branding.

Seek Feedback: Gather feedback from colleagues, friends, or focus groups to ensure your materials are clear, engaging, and effective.

By prioritising print quality, you not only enhance your brand’s image but also demonstrate a commitment to excellence that resonates with customers. Remember, print materials have the potential to leave a lasting impact – make sure it’s a positive one.

Investing in print quality is an investment in your business’s success. Don’t let subpar print materials drive your business into the ground; instead, use them as a tool to elevate your brand and connect with your audience in meaningful ways.