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Content Marketing Industry Set to Achieve Huge Market Growth

The content marketing industry is set to grow by $417.85 billion during 2021-2025, progressing at a CAGR of almost 16%.

The current global market is fragmented, and the degree of fragmentation will accelerate during the forecast period. New content marketing technologies are anticipated to provide huge opportunities for the participants into the global market.

In addition, the interest in content marketing market to use content marketing systems as a promotional platform is predicted to propel the market growth in the coming years.

The rise in the number of users on social media and growing brand awareness along with increasing trust and loyalty will offer immense growth opportunities to vendors.

To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Based on channel type, the market is classified into video platform, social media, blog and others. Among these, the video platform segment has accounted for highest content market size and it was valued over $12,635.2 million in 2018 and is anticipated to grow at a rate of 14.0% during the estimated time.

The social media channel segment will witness to grow at a notable rate of 15.2% CAGR and is estimated to produce major revenue in the forecast time.

The growth is mainly owing to increase in the number of consumers shifting from traditional promotion channels to social media advertising channel.

EY Croatia acquires the tech company ENTG

Consulting company EY Croatia acquired the creative tech company ENTG, the Croatian website Netokracija reported. With this acquisition, EY Croatia makes a great entrance to the digital and the disruptive industry.

For ENTG, on the other hand, this exit is a step forward in their evolution that will improve their position on the market. Reportedly, it is yet to be decided whether they will keep their brand as ENTG, or will operate under the EY brand.

“In order to evolve, we decided to continuously disrupt ourselves. That’s why we are happy to announce joining our forces to EY family. Big thanks to everyone who had our back and who trusted us to keep theirs also! We are bringing all the legacy we’ve made so far into a new and upgraded era for all existing and new clients, partners and colleagues but now powered by an amazing EY Croatia!”, wrote the ENTG team on their Facebook page.

According to ENTG CEO, Ida Pandur, her team within EY will be dedicated to providing advisory services in the field of Customer Experience (CX). Moreover, they will give EY a new mindset and new energy in digitization and marketing.

“My team will be in charge of consulting services in the CX area, especially in the digital area. All that we have built up as ENTG to date; we will continue to do within the EY but at a higher level. EY will take over the entire business, including the team and the cooperation with our clients and partners”, says Pandur for Netokracija.

For EY Croatia this conquest means a further expansion that will give an added value to their current and their future customers – services that go beyond traditional finance ones such as audit, accounting and tax advisory and consulting.

“I believe that the combination of the specific digital skills that the ENTG team has; together with the innovative and traditional financial knowledge, the strength of the EY’s global network of professionals and the great domestic market experience, will add value to our clients. I hope that this new practice will be recognized in our country”, says Horvat Berislav, Country Managing Partner at EY Croatia, Netokracija reported.

Under the corporate motto “Inspired by digital”, ENTG was found in 2013 by the 26th old Ida Pandur. ENTG is a creative tech company and consulting hub for advanced digital strategies and projects. The company goal is to provide clients with unique 360 approaches in creating their strategies and make digital fully integrated part of complete marketing and business development activities plan.

EY on the other side is multinational professional services firm with a special focus in the finance industry. Globally, EY is known as one of the “Big Four” accounting companies. The company operates as a network of member firms which are separate legal entities in individual countries. In Croatia, EY is present since 1991, providing audit, advisory, accounting, tax and transaction support services.