What Is Barstool Sports? We Explain Here

The Chernin Group and Penn Entertainment are the company’s two major shareholders. David Portnoy founded Barstool Sports in Milton, Massachusetts, in 2003.

In 2003, Barstool launched as a print publication distributed in the Boston metro region. It made its online debut in 2007. AOL made the announcement that they would be airing Barstool Sports’ exclusive web programming in April 2014.

Portnoy originally wrote all of the newspaper’s content on his own, but later on, other independent writers joined.

The Barstool Universe

Barstool Sports is not just a sports news outlet; it’s an entire universe of content and personalities. The brand offers a wide range of content, including:

Blogs: Barstool’s blogs, written by a team of talented and humorous writers, cover everything from the latest sports news to pop culture and viral trends. These blogs are known for their unique and often hilarious takes on current events.

Podcasts: Barstool’s podcast network features a diverse line-up of shows, each hosted by charismatic and knowledgeable personalities. Popular podcasts like “Pardon My Take” and “Call Her Daddy” have garnered massive followings and consistently top the charts.

Video Content: Barstool is also a major player in the world of video content. Their YouTube channel, “Barstool Sports,” boasts millions of subscribers and features a wide array of content, from interviews with athletes to viral challenges.

Social Media: Barstool Sports has a strong presence on social media platforms like Twitter, Instagram, and TikTok, where they engage with their audience through memes, videos, and witty commentary.

TCG Capital Management

TCG has acquired a majority (51%) share in Barstool Sports. Portnoy revealed in an “emergency press conference” at Times Square on January 7, 2016.

TCG is a U.S.-based investment advice company that specialises in private equity investments in the consumer, digital, and sports media.

TCG has reportedly invested $25 million in the website.

On January 29, 2020, it was revealed that Penn National Gaming (now Penn Entertainment) had paid $163 million for a 36% ownership in Barstool Sports, giving the business a $450 million valuation. For a $62 million payment, Penn National, which has a market value of almost $3 billion, would expand its ownership to about 50% in three years.

Penn Entertainment, Inc.

Based on fair market value at the time, Penn National and Barstool had options that would have increased the gambling company’s stake to control or full ownership at that time.

Penn Entertainment announced in August 2022 that it would pay $387 million to buy the remaining shares of Barstool Sports in regulatory filings.

Based in Wyomissing, Pennsylvania, Penn Entertainment, Inc., originally Penn National Gaming, is an American casino and racetrack operator. It runs 43 locations in North America, many of which go by the Hollywood Casino name.


In summary, Barstool Sports is more than just a sports media company; it’s a cultural phenomenon. Its unique blend of humour, sports coverage, and a diverse range of content has captured the hearts of millions. Despite its controversies, Barstool continues to grow and evolve, cementing its place in the world of digital media. Whether you’re a die-hard sports fan or just someone looking for a good laugh, Barstool Sports has something for everyone in its entertaining, informative, and often outrageous universe.

DatChat Announces National Marketing Campaign on Barstool Sports

Communications and social media company DatChat has announced they will be running a multi-channel, national marketing campaign on Barstool Sports.

DatChat will serve as the Presenting Sponsor for multiple Barstool Sports franchises, including BFFs, which is a weekly podcast hosted by David Portnoy, Josh Richards, and Brianna LaPaglia.

The marketing campaign is expected to launch in November 2021. DatChat is available as a free download for iOS and Android.

About DatChat

DatChat Company Logo

DatChat Company Logo

DatChat Inc. is a blockchain, cybersecurity, and social media company that not only focuses on protecting privacy on personal devices, but also protects user information after it is shared with others.

The DatChat Messenger & Private Social Network presents technology that allows users to change how long their messages can be viewed before or after users send them, prevents screenshots, and hides encrypted photos in plain sight on camera rolls.

DatChat’s patented technology offers users a traditional texting experience while providing control and security for their messages.

With DatChat Messenger, a user can decide how long their messages last on a recipient’s device, while feeling secure that, at any time, they can delete individual messages or entire message threads, making it like the conversation never happened.

About Barstool Sports

Barstool Company Logo

Barstool Company Logo

Founded in 2003 by David Portnoy, Barstool Sports is a leading digital sports, entertainment and media platform that delivers original content across blogs, podcasts, video and social media, supported by nearly 100 dedicated personalities.

It benefits from its base of approximately 60 million monthly unique visitors, reaching an estimated 36% of males and 30% of females in the Millennial and Generation Z generations across the United States.

In 2020, Barstool Sports grew by approximately 57%, delivering nearly $150 million in revenue from digital and audio advertising, ecommerce, events and licensing. Barstool Sports is a strategic partner of casino operator Penn National Gaming and home to The Barstool Fund for small business relief due to the impacts of COVID-19.


In the age of digital communication, privacy is a precious commodity. DatChat, with its innovative features, is at the forefront of a movement to protect users’ sensitive conversations. The collaboration with Barstool Sports marks a significant step towards educating and entertaining a wider audience about the importance of secure messaging.

As DatChat embarks on its national marketing campaign, users can expect to be informed, entertained, and engaged by content that combines educational insights with the entertainment value of Barstool Sports. This partnership not only ensures that more individuals discover DatChat but also equips them with the knowledge to safeguard their digital conversations effectively. In an ever-evolving digital landscape, DatChat is leading the charge in securing the conversations that matter most.