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Google Announces The Top Searches Of 2021

American multinational technology company Google has announced its annual recap of the year’s top trending searches during the year 2021.

Google’s mission is to organise the world’s information and make it universally accessible and useful.

Data on the top trending searches is published every year by the company, which is not only interesting, but also extremely valuable information to marketers.

At a glance, the data doesn’t offer much insight beyond satisfying general curiosity around what users of the company are searching for in Google. However, if you dig deeper you will find the long-tail keywords people were searching for during 2021.

Data are individual facts, statistics, or items of information, often numeric. In a more technical sense, data are a set of values of qualitative or quantitative variables about one or more persons or objects, while a datum is a single value of a single variable.

Let’s go over some of the most search keywords, and perhaps you’ll find a few ideas for your next piece of content:

1 youtube 2.945B 2.899B 45.79M youtube.com
2 facebook 1.904B 1.844B 60.01M facebook.com
3 whatsapp web 1.850B 1.850B 94.22K whatsapp.com
4 netflix 983.08M 983.04M 34.60K netflix.com
5 roblox 767.70M 759.14M 8.56M roblox.com
6 amazon 304.23M 224.72M 79.51M amazon.com
7 hotmail 587.02M 586.99M 29.50K live.com
8 zoom 487.42M 487.26M 155.12K zoom.us
9 google 105.61M 105.53M 81.41K google.com
10 yahoo mail 422.03M 421.89M 137.16K yahoo.com
11 instagram 413.94M 408.36M 5.59M instagram.com
12 yahoo 341.65M 330.80M 10.85M yahoo.com
13 outlook 311.66M 311.62M 37.16K live.com
14 fb 338.90M 335.36M 3.54M facebook.com

Please note that Google’s data reveals all top “trending” searches, which means the keywords with the largest increases in search volume from 2020 to 2021.

What did you search for?

Why It’s Important That Your Business Has Security

Security is a major concern for many business owners, and it should be. There are security guards who specialise in protecting your site from security breaches that could lead to data theft or other security risks.

These security guards working on-site at the location you need them at, which means they can keep an eye on all areas of your building as needed. You also have access to tailored security services that will ensure you are fully protected against any possible threat.

Find more useful information in this blog.

Why Is Security Important To A Business

The benefits of having it are many, including the following:

  • Security helps keep both employees and customers safe
  • It can protect your company’s assets from theft or damage
  • Security guards are a cost-effective way to prevent security threats

There is no denying that security for business is important. If your business is located in London, then you should check a security company in London that could provide you with a reliable security service. Security is integral to any company because it helps reduce the likelihood that you’ll be targeted by thieves or other criminals who are looking to take from you what they can’t get elsewhere.

But not all security measures are created equal. Some companies outsource their security needs entirely while others hire locally so that they always have someone nearby if there ever develops a crisis situation at work or offsite events happen like break-ins. In either case, having armed individuals around makes people feel safer – even though only one percent of violent crimes involve security personnel.

Types of security that can be implemented for your business

Security guards: this is the most basic security measure that can be put into place for your company. They are trained to watch and monitor people who come in or out of buildings, patrol properties as security, provide security escorts inside a building, act as first responders if there’s an emergency on your property, and more.

Security cameras: security cameras are a passive security measure that can help deter criminals from trying to break into your business by making them aware of the surveillance being used on site. This is especially good in situations where you have an exterior security guard patrolling but doesn’t cover every angle or when there are multiple entrances to a building, which requires someone at each entrance so they don’t get lost if something happens inside up near one of those doors.

Locks: door locks come in many different varieties depending on what kind of protection level you want for your company – keyless entry systems with digital keys, proximity card readers, electronic locks, and more all make it possible to lock down buildings better than ever before while also limiting access only to those who should have it.

The steps you need to take in order to implement these types of security

Choose security guards who are qualified, licensed, and insured for the work that they do. This is especially important in all of those situations where security personnel will be working offsite or guarding an event.

Use security cameras to deter would-be criminals from entering your property illegally – this provides a 24/hour videotaped surveillance system so you don’t have to worry about what’s happening with your security or security guard.

Install locks on doors and windows that are in most need of protection at your company so that you can make sure only those with the right passcodes, keys, or cards have access to them while also ensuring a physical barrier against intruders who may try to break in by force.

How this will make your customers feel more safe and secure

When they come into your store or office space again, they’ll be feeling safer than ever because security is in place to help protect them and their property. They won’t have to worry about break-ins, thefts, or other crimes that may happen on your site which will make it easier for them to get the things done that they need without any interruptions from those who might want something from you.

Having security also makes customers feel more comfortable coming into a business when there are others nearby – which means you can grow your customer base with this security measure alone!

Reasons why people don’t invest in these types of services

Even though they have been shown to help reduce crime rates by up to 50%  in some cases, security guards and other security measures can be expensive to have on-site. However, with security camera systems being more affordable than ever before – costing as little as $99 for a starter kit that has everything you need!

With the break-in rate in London climbing at its fastest pace in years (up to eight percent from last year), companies are realising how important it is to invest in these types of security services now rather than waiting or trying to do without them altogether.

Security investments like this will help make your company less attractive to those who may want something from there while also keeping everyone safe and secure inside so they don’t have anything else stopping them from getting work done because their minds aren’t on edge worrying about what’s going on.

What you should do if someone tries to rob your business

If someone does try to break in, security guards are trained and able to handle a number of security situations. Once they’re on-site, the security guard will be able to get your employees out safely while also looking for any property that may have been taken during the attempted robbery so it can be returned as soon as possible. They’ll provide evidence at trial from their footage if needed which means less downtime for you!

The second security guard will then apprehend the suspect and call law enforcement for them so they can come in to take care of everything else.

Last, but not least, security guards are also trained in CPR and first-aid which means they can provide life-saving measures for someone who might need them while waiting for emergency responders to arrive.

The way you protect your business is going to affect how customers feel about it. Customers may be hesitant or wary of entering a store that doesn’t have security cameras, an alarm system, and/or other measures in place to deter theft. If someone does try to rob the store, they might not get away with much as long as there are alarms installed and enough employees on duty at all times. Your customer’s safety should always come first when making decisions for your business – so don’t take any chances by being unprepared!

Learn Why Saving Your Business Data In The Cloud Is Safer In 2021

Talk about “the cloud” has abounded over the last several years. You’ve heard it. Some of your business colleagues have even talked about moving to it, but you’re still sceptical.

What’s this cloud that everyone keeps speaking about? What can it do for my business? If you want to find out, keep on reading.

What is the “Cloud”?

The cloud is a global system of servers and the software that facilitates them that allows users to access stored data as well as utilise services.

For example, if you use any of Google’s products, then you are using the cloud. The emails from your Gmail account are stored in the cloud and not on your computer’s hard drive. This is why you can access them from anywhere, on any device, once you have your Gmail password.

You can immediately see the benefits of the cloud for a company. You won’t have to invest in your own physical servers to store data. You also do not have to purchase software to be stored on your machine. You can run applications from the cloud. They can be accessed by anyone who needs them, from anywhere.

The primary benefit, of course, would be the cost-saving achieved by not having to maintain servers or hire staff to deal with them. However, business owners have asked about the safety of the cloud for their data. You can understand their concern. Data security could mean the difference between springing a surprise on your competition and a failed product launch because someone leaked your new innovation.

How secure is the cloud for business data?

Imagine it’s a few months before your product launch. All the data related to it is stored on your computers at your headquarters. You have a level of security both for the building and your IT assets, but it’s nothing advanced. You have also allowed some employees to work on it at home on their own machines, which have dubious security. One of two things could happen here. You can either be hacked by someone breaking into your headquarters and accessing your system. Or, they can hack one of the employees critical to the project because they have less security than the company’s computers and easily guessable passwords.

If you had adopted cloud data-saving products, you could have prevented this from happening. Learning more about cloud products and companies is easy. All you need to do is take the time and do your research to see what might be suitable for your business and its needs. As explained by the team at 360 Visibility, if your product data had been uploaded to the cloud, it would have been far harder to access. Data stored in the cloud is encrypted. What this means is that it is translated into code that can only be broken by someone with the encryption key.

Hackers are unlikely to get that. Even if they are able to intercept or gain access to your data, they won’t be able to turn it into usable information because of the encryption. Only hackers with hard to get specialist equipment and a lot of computing power might be able to turn the data into something usable.

Other ways the cloud is more secure

If your data was stored at your company headquarters and there was a natural disaster or a fire, it’s likely your data would be destroyed. Cloud storage on the other hand is everywhere the Internet is. Because the Internet is not a physical place, it is free from physical threats. Because cloud companies tend to back up this information to multiple servers around the world, your data is safeguarded.

Cloud companies also depend on multiple layers of security for your data. These are:

Firewalls

A firewall monitors network traffic to and from your system. The firewall can be set to stop certain kinds of traffic from making its way into your network. Firewalls can be software or hardware and can offer basic network monitoring to the most advanced next-generation security

Because of the nature of what they do, cloud companies often have some of the most advanced firewalls available.

Event logs

Cloud companies offer their clients event logs to help them monitor what has been happening with their data. It lets them know if there were attempts to access their data, by whom, when, and what types of data they attempted to, for example.

The business can see for itself if it has had any breaches and take steps accordingly rather than wait for the cloud company to inform them.

Artificial intelligence

Some cloud companies use AI to help them detect lower-level threats. There are advantages here in that where human beings are not available to scan networks 24/7, artificial intelligence systems are.

Data redundancy

Remember when we spoke earlier about backing up data? This is what data redundancy is. Cloud companies backup data multiple times on multiple servers around the world. Even if there are conditions affecting servers in one place, this does not mean that your data is lost.

Third-party security checks

Because cloud systems need to be absolutely secure, companies often hire third parties to see if the data can be breached. They will also hire white hat hackers to test the security of passwords, firewalls, and many of the other systems spoken of above here.

The point of both exercises is to see where they can make improvements in their security.

Updates to system security

A cloud company does not depend on the client to do the requisite updates and security patches to software to guard against attack. Instead, they take on this responsibility for themselves. This way, the level of security is not compromised by forgetful clients.

Cloud companies are also always seeking ways to make the data they protect more secure. You can rest assured that the latest technology will be applied to the protection of your data.

As time passes, the expectation is that cloud security and the technology it is based on will only get better. Some 94 percent of businesses surveyed in a 2019 study used a public or private cloud service. Your business could be the next to adopt them.

Pinsent Masons Provides Breakthrough Legal Advice

Pinsent Masons has provided the legal advice in a set of new reports recommending the latest innovation in the burgeoning technology of data trusts.

The reports, ‘Food Data Trusts: a framework for sharing information’, produced by the Internet of Food Things team at the University of Lincoln and Food Data Trust – Legal, Structuring and Governance, written by Pinsent Masons, both commissioned by the Food Standards Agency propose a breakthrough technology to resolve longstanding issues of consumer confidence in food labelling, origins and authenticity and the legal framework to support this.

The proposal is for a data trust framework under which businesses at all points in the food supply chain, from growers and manufacturers to retailers, can safely share selective in-house data. This could significantly improve supply chain processes while boosting consumer confidence about where foods come from, how sustainably they’re sourced and their authenticity.

The legal report, written by a team of data experts from Pinsent Masons including Andrew McMillan, Sarah Cameron, Michele Voznick, Lauro Fava, Chris Martin, Angelique Bret and Brendan Ryan, sets out the necessary collaboration agreements underpinning a data trust framework.

Professor Simon Pearson, Professor of Agri-Food Technology at the University of Lincoln, said: “It’s easy to understand why businesses are reluctant to share such commercially sensitive information. No one wants to reveal their advantages to their competitors. But, in the data age, this reluctance is holding up much-needed advances.

Sharing data in a secure and limited way can help to expose and tackle problems from incorrect labelling and widespread food fraud to tracing contaminated food, as well as speeding up product recalls.”

Importantly, the framework is not a data trust itself: it is a mechanism to manage data trusts, which might be decentralised, diverse data collections.

It is designed to control the way that data may be exchanged across data trusts that are linked temporarily, to ensure that information can be shared securely for example between regulators and other government departments that need to exchange secure and trustworthy data.

It also provides great potential to connect with AI services in order to provide access to dynamic and fresh data in return for immediate AI-derived information that could benefit the interconnected participants in the supply chain.

The report follows Pinsent Masons’ work on the Open Data Institute’s and Government Office for AI’s ground-breaking data-trust pilots, looking at how data trusts can be used to tackle major global challenges.