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Future-Proofing Your Frozen Food Business: A Practical Guide

For as long as we can remember, the frozen food market has been a dominant section of the food industry. Millions upon millions of us store items like fries, pizza, sausages, and chicken in our freezers. The reason we do this is simple – frozen food allows us to purchase more food, as well as plan our weekly and monthly eating plans.

If you’re in the frozen food sector, maintaining a successful operation will be at the top of your agenda. For this to happen, here are some great ways on how you can future proof your frozen food business.

Up Your Production Methods

Frozen food companies all over the United States need to make use of the latest technology and software. You can’t do everything manually after all. When it comes to automatic case packing, the Gravity 100R Case Packer is a popular automatic case packing system that’s frequently used throughout the frozen food industry.

Blueprint Automations go into detail on what automatic case packers are, and how they can be useful for your frozen food business.

Listen to Your Customers

However long you’ve been in the frozen food world, your customers are the heart of it. Without them, you don’t have a business! There is an endless list of frozen food items, so if you’re a newcomer, it can be difficult to know what to produce. To ensure you’re making a profit and not wasting any time, it’s wise to reach out to consumers. Conducting market research can be a great way to figure out what consumers like to eat, and what they tend to avoid.

Some of the most popular freezer foods you should consider producing, include ice cream, fish fillets, and fries.

Test Out New Marketing Tactics

For clients and customers to be aware of your frozen food products, you need to market your items effectively. Your mission will be for your products to be in as many consumers’ freezers as possible. To do this, trying out new marketing tactics is key. Creating social media pages, making use of eCommerce platforms, and starting your own blog can be useful ways to spread brand awareness. You may wish to go back to basics and begin marketing your products in your local area. This can be achieved by handing out flyers, engaging with consumers in-person and securing ad slots in newspapers.

Also, consider establishing links to a popular event within the local community. Just make sure you have an eye-catching logo which is sure to draw people in.

Focus on Food Safety and Employee Health

Many consumers have concerns about how food products are manufactured, especially frozen goods. A reason for this is down to several employees sharing equipment and workspaces. To keep staff and consumers safe, looking into food industry-specific digital ERP solutions may be the answer. They can track ingredients throughout the supply chain. Should an employee fall ill, you have complete visibility into any products or equipment other employees have come into contact with.

This gives you the chance to implement effective preventive measures.

Keep Up with Trends

More and more Americans are switching to a plant-based diet. Therefore, frozen food businesses are expected to tap into this trend, especially as it can be an excellent revenue source. Keeping up with such trends can only be a good thing for your business. Regarding packaging, offer a variety of environmentally friendly options. Consumers are sure to love it!

Operating a frozen food business doesn’t come without its challenges. For your products to stand out and be delivered safely to consumers, make sure to bear the above in mind.

5 Clever Reasons Small Brands Should Consider Custom Packaging

Why should you consider custom packaging? Over the years, consumers have become smarter and more conscious of their purchase decisions.

Having easy access to search engines isn’t the only reason. They’re also more inclined to do their research first with the myriad of options that are currently available.

In fact, 72 percent of consumers in the United States say that a brand’s packaging impacts their decision to buy a specific product.

With smarter buyers and an overly saturated market, brands need to find new strategies to capture the audience and stand out from the crowd. How?

A simple yet effective way is through custom product packaging.

But being a small business with a tight budget easily raises one question: is investing in custom packaging worth it? Read on to learn why the benefits outweigh its minimal cost.

Boost Brand Awareness

What’s one of the easiest ways for people to remember a brand? Plaster its logo everywhere, especially on the product packaging. It’s no rocket science how everyone recognises the ‘swoosh’ logo or Apple’s. They place their logo conspicuously on their packaging.

This makes a brand not only memorable but also easily recognisable.

For instance, everyone associates Apple products with their sleek, minimalist white boxes and black text. Because of this consistency, people are quick to associate these boxes with Apple gadgets.

In fact, 50 percent of consumers have switched to a competitor after their trusted brand replaced its packaging design. This speaks volumes on how packaging influences buyers’ decisions and how it plays a vital role in creating brand recall.

But having custom packaging isn’t only about printing a business’s logo on its packaging. The package itself also says a lot about the brand.

Serve as an Excellent Marketing Tool

Having customised product packaging is like hitting two birds in one stone: branding and marketing. It doesn’t only boost brand recall but also promotes products in a new light.

For instance, fashion retailers launching their new sustainable clothing line can use all-natural, eco-friendly materials as packaging.

One genius example is Sony placing its Walkman mp3 player inside water bottles to prove it was waterproof in 2014. Now, there’s no denying what that product can do.

Marketers can use packaging as a tool to supplement their seasonal and product launch campaigns. Businesses may not even need to increase their marketing spend and still boost their campaigns.

Protect Your Products—and Customers!

One obvious benefit of investing in good product packaging is to keep the products safe from the warehouse to the customer’s doorstep. But depending on the product, relying on standard corrugated boxes may not give enough protection.

A brand may be selling skincare products that have irregularly shaped containers. Forcing them in the four corners of a box may cause them to move around and spill during shipping. In this case, investing in packaging that’s the right size and shape for the product is the smarter move.

Moreover, it also protects the receiving end of the transaction—the customer.

The last thing a business wants are disappointed customers that got their food orders spilled from poorly secured packaging. Of course, it’s also essential for restaurants to partner with reliable online ordering apps that value safe delivery at all costs.

Reduce Shipping Costs

Aside from the visual aspect of a product’s packaging, it’s also essential to focus on practicality. Businesses can significantly reduce their shipping costs if they choose the right size and type of packaging for their goods.

Some ways to achieve this include the following:

  • Using light packing material, such as bubble wrap, foam inserts, and air pillows
  • Choosing corrugated boxes instead of regular cardboard ones
  • Getting custom product packaging to closely match the size and shape of the items
  • Packing the items as tight as possible using lightweight fillers

Elevate the Customer Experience

YouTube data shows that people watch unboxing videos as much as watching the movie Love Actually more than 20 million times. That’s a lot of time! But also, this should encourage brands to amp their packaging game.

As a brand playing in a competitive field, business owners should ask themselves these questions: when my customer receives their order, are they likely to post it online? Or even better, will they record a video of them opening it and boast it to their friends?

For the customer, posting unboxing videos is not only a way to show off a good product. It’s also a way of sharing their experience with it, whether good or bad, for the benefit of others eyeing the same product.

Packing Matters

A brand may have a fantastic product, but that alone isn’t enough, especially when there are lots of similar products that deliver the same benefits.

Having functional yet personalised product packaging is one way of constantly improving the brand and building excellent customer experience, which is really what every business should strive for.

Want To Grow Your Business? Here’s Some Important Advice

Do you want to grow your business? Starting a business is not an easy task. It takes a lot of hard work, dedication, and time to see any results. Many people give up too soon, thinking that they just aren’t cut out for the business world. But if you’re willing to put in the effort, you can grow your business into something amazing.

Here are some important pieces of advice to help get you started.

Recognise the Parts that Need Boosting

When you start, your business isn’t perfect. There are probably some things about it that drive you crazy or just plain don’t work. Rather than living with these problems, take time, in the beginning, to think of ways to improve them. According to founder Dave Conklin, of Conklin Media, you want to identify the deficiencies in your product or service, improve upon them and implement solutions. You also need to decide what really matters to you and what needs to be improved – is it the sales, marketing, or something else?

It can take a long time before you hit your peak level of production so don’t stress if you still have a lot to learn. There are experts and mentors out there that can help you get to where you need to go. Professionals in various fields are usually willing to give back by offering their knowledge, contacts, and services pro bono. These people might even be able to relate to your situation and give you the support you need.

About Business Plans

Business plans are vital for any entrepreneur, but it’s easy to get overwhelmed by all of the information you need to put in them. And while it’s possible to get away without a business plan when you’re just starting, before long you should have one in place. These are your goals – what you want to achieve and how much money you need to do it.

Having a business plan helps you stay focused and it can help with fundraising. It’s also important if you want to get a business loan down the road or expand your business. With a business plan, you can show a lender your company’s value and how the money will be spent.

Don’t Underestimate Networking

After a business plan, networking is the next most important thing when it comes to expanding your business. It’s also vital when you need support from other entrepreneurs. You never know what sort of opportunities could arise from networking with other companies. If nothing else, you’ll have a backup in case anything goes wrong.

It’s important to get out there and network, but you also need to be smart about it. You want people to be able to see your passion and know who you are before they do business with you. Having a  good reputation is a big part of any business and getting your name out there can help.

Take Advantage of Resources

It also pays to take advantage of free resources, like seminars or webinars, that will help you grow your business even further. You’ll expand your knowledge on areas that matter most to you by making connections with people in the same line of work and learning from the experiences of industry veterans.

Resources are great because they allow you to learn at your own convenience and make connections with people in your field. Online resources are especially useful because you can share your ideas and get feedback from other professionals who have the same interests as you do.

Promote Your Business on Social Media

Social media may seem like a daunting task but if you can get customers to interact with your business on this platform, it’s very beneficial. It’s so easy for people to follow your brand and share your posts with their friends – especially if they enjoy your product or service. Social media doesn’t just keep you in touch with past customers, it can also help you secure new ones and expand your market share.

For example, if you’re a blogger, then Facebook or Twitter can help you get more people to read your articles. And if you’re a business owner, LinkedIn is an excellent place for professionals in your field to network with each other. In fact, it’s been found that about 40 percent of jobs are filled by networking on this site.

Be Transparent With Your Customers

Being transparent with your customers is also important if you want them to stay loyal. It’s not difficult to do because it involves being honest about your company and sharing information on what makes your product or service unique.

Customers are more likely to trust a business that is completely open with them, so don’t be afraid of being too forward when it comes to your services and product. For example, if you offer a new type of massage at the spa, don’t be afraid to let people know that it’s not like anything they’ve had before.

Another good idea is to be consistent with your communication. That means updating your social media profiles regularly and staying in touch with customers who reach out to you for information. If you’re always available, then people won’t feel like they need to shop around before making a final purchase.

Consider SEO

You also want to make sure people can find your business online. That’s why it’s important to consider search engine optimisation (SEO), which is a way for customers to be able to easily find what they’re looking for. For example, if you’re a yoga instructor and someone wants to learn how to do the downward-facing dog pose, your website should be the first one that pops up on Google.

It can be difficult to get your business seen online, especially if you are just starting out, but it’s worth putting in the extra effort because it could translate into millions of dollars over time. If you have a well-received product or service, people will want to know more about you and that’s where reviews will come into play.

Starting a business can be difficult, but it’s important to stay motivated and focused on your goals. There are many resources available to help you grow your business, and social media is an excellent way to connect with customers – being transparent with your customers builds trust, and using SEO will help people find your website online – these are just a few of the things you can do to make your business successful.

Becoming An Electrician: A Helpful 6-Step Guide

Being an electrician, especially a good one, is definitely far from easy and if you’re good at your job, then you should definitely be very proud of yourself. Just think how beneficial you are to so many people.

So many companies and households nowadays depend on your skills because whenever there is something wrong with electricity, you will be the first person they will try to reach which is why electricians are constantly in high demand.

On the other hand, the truth is not every electrician is a good and reliable one, hence, if you strive to be the best in this line of work you have to constantly work on improving yourself. If you’re just getting started, then check out these great tips that will help you become the best.

Superb Tips To Help You Be The Most Amazing Electrician

Training Is Very Important!

As it was stated in the beginning, becoming a good electrician isn’t something that happens overnight. It definitely requires a lot of time, dedication, and effort, but it’s surely worth every second since this is a job that can give you a substantial amount of money.

Practically in every part of the world electricians have a great income. For instance, in the United Kingdom, one can receive up to 50 pounds per hour. In Australia, up to 45 dollars per hour, and a similar situation is in New Zealand as well.

And that’s precisely why you should stay very focused during training. Pay attention to everything that’s been said because that’s something that will help you blast off your career. Training usually takes approximately four years and is normally completed through a course or an apprenticeship.

Having The Right Tools Is A Must!

It doesn’t matter how great and skilled you are, without the right tools you cannot expect to resolve any issue. If you’re relatively new to this, and you’re not too sure what must be part of your equipment, you can always Google the extensive master list of electrician tools to see what you as a resourceful electrician must always bring along. What are the most important ones?

The list is quite extensive, however, we will help you out by mentioning the ones that are the most important. They include:

  • Channel Lock Pliers
  • Approved Voltage Indicator (AVI)
  • Insulated Screwdrivers
  • Diagonal Pliers
  • Side Cutters
  • Wire Strippers
  • Crimps
  • Multifunctional Tester
  • Battery Drill

Adding More Useful Suggestions Below

Get Yourself, Familiar, With The Manual

If you’re currently working for a company, then you should gather all the important information regarding the procedures and policies of that particular company. Take these things seriously if you want to be perceived as responsible and reliable.

Study every single thing that’s been written in the manual, because at some point you will be obligated to take a test on these things. Remember, if you do not master this properly, you will never be as good as you’re supposed to be.

Obtain The Right State Electrical Licenses

When it comes to the licensing requirement, it highly depends on the state you live in. Still, one rule applies to everything and that is that you must have proper licensing before you start working as an electrician.

Why is it so important? Well, it’s because it will showcase that you are familiar with all the state electrical codes, local electrical codes, and National Electrical Code. These are all crucial things that must be comprehended if you want to start on the right foot. Therefore, you should call your local licensing board to see which licenses you must have before you start working.

Have Great Communication Skills

It doesn’t matter whether you’re working for a certain company, or independently, you have to possess good communication skills if you want to be perceived as a good and reliable electrician.

Bear in mind that you’ll be collaborating with people from different lines of work, such as contractors, crews, architects, managers, and many others. All of them have different personalities and approaches.

That’s precisely one of the reasons why having excellent communication skills is a must. If you want to make sure your ideas and strategies are not misunderstood, you’ll have to focus on explaining them properly.

Treat Your Customers Right

Besides various professionals, you’ll be also dealing with your customers as well. These people must feel like you are treating them right and as if they matter, hence, whenever you’re talking to them, maintain consumer-friendliness.

There are many traits that adorn a good electrician. Being skilled and talented isn’t always enough. That’s precisely why we made a list of things that you must possess if you want to stay in the business for a long, long time.

Reasons to Consider Starting a Franchise Business

If you’re thinking about starting a business, there are certain considerations that can help you choose the type of business to start. Many people consider whether to operate as a sole proprietorship or as a corporation when they first begin making plans for their business. It’s also worth taking into account whether the business is going to be a “home-based” or “brick and mortar” operation, as each type of business is organised differently from the outset. In addition, some entrepreneurs might also want to look at operating either as a franchise. This article explores the benefits of operating as a franchise for entrepreneurial endeavours, highlighting some of the factors that can influence whether a small business should consider going down this path.

Expertise and Know-how

Starting any kind of business requires that entrepreneurs develop skill sets in areas outside their expertise. A home-based or brick-and-mortar shop owner must be well versed in finance, marketing, inventory management, human resources, and many other requirements so they can keep their small business afloat on an ongoing basis. Franchising streamlines this process by allowing entrepreneurs to outsource the business expertise they don’t already have and gain new franchise information already provided. In other words, when you sign a franchise agreement, you gain access to specific knowledge and skills that can speed up your success in starting a new company.

Let’s say that you want to open a coffee shop in your town, but another franchisee has already established a successful chain of coffee shops in the region. When you sign up for their franchise agreement and begin operating as part of their chain, they have an incentive to help teach you everything you need to know about starting and running a successful coffee shop so they can have more customers frequenting one of their own stores.

Existing Customer Base

The main benefit to starting a business as a franchise is that the brand name already carries recognition among your target market. If you choose to start operating as a regular small business, you might find it difficult to attract customers because they will not trust the new company. Franchisees are able to use the recognised branding of their parent company to help them establish customer loyalty right from the beginning.

To illustrate, look at the logos of two different types of companies: Starbucks and Joe’s Coffee Shop. Even if they were both located in the same shopping mall, most people would likely buy coffee from Starbucks before trying Joe’s, due to their previous experiences with Starbucks. Thus, if you were to secure a Starbucks franchising agreement, you’d get their customers.

Less Financial Risk

In most cases, it is more difficult for a home-based or brick-and-mortar business to stay afloat initially because of a lack of start-up capital. This means that each month their businesses must bring in at least enough money to cover all expenses in order to continue operating successfully. Franchises have an advantage over regular small businesses in this area.

If your small business fails in the first few months after opening, you will experience bankruptcy at some point because you will have invested all of your personal funds into starting it. By contrast, if you sign a franchise agreement, the parent company will usually carry much or all of the financial risk for operating your particular business. They are more likely to be able to hire trained staff and keep their marketing spend high enough that your business can continue operating even if sales aren’t as high as expected in the first few months.

Flexibility

Another big benefit to starting a franchise is that you get to run your business in a way that fits your lifestyle rather than having to adapt your personal life around work requirements. This allows you to create a schedule for yourself where you can work part-time while still operating your small business successfully and earning an income from it. In comparison, most people find it difficult to run a home-based or brick-and-mortar business because they must be available on site every day in order to meet customers’ needs when needed.

Franchise owners do not have to come in every day but rather your opportunities for travel and leisure activities will be much greater than that of regular small business entrepreneurs who must stay home and wait for customers to buy their products and services.

Starting a small business is hard work and requires a great deal of knowledge and skill set development. If you’re considering making this type of transition, one factor to consider is whether starting as a franchise might ease those initial hurdles for you more than going down another route would. For entrepreneurs who want to avoid putting all of their personal funds at risk and still run a business, franchising provides a viable option. You can start by doing your own research or looking for opportunities right now.

The Main Dangers Of Not Keeping Your Commercial Space Clean

Keeping your commercial space clean is very important. Dirty floors, walls, and windows can attract pests and cause illness in employees. This blog post will discuss the main dangers of not keeping your commercial space clean, such as attracting pests and causing illness in employees.

Health Hazards

Dirty spaces can lead to a variety of health hazards. Dust, dirt, and other debris can cause respiratory problems, while pests like mice or rats can spread diseases. Additionally, dirty surfaces can be a breeding ground for bacteria and viruses, which can cause serious illnesses. It is therefore essential to keep your commercial space clean to protect the health of your employees and customers. As the team behind www.officecleaningcommercialcleaning.com.au noted, if you are not able to clean your space yourself, it is important to hire professional help from cleaning specialists. A good commercial cleaning company will have the experience and equipment necessary to clean your space quickly and efficiently. They will also be aware of the health hazards associated with dirty spaces and will take steps to protect your employees and customers.

Attracts Pests

A dirty space is an ideal place for pests to live and breed. They can easily find food and shelter in the mess, which can lead to an infestation. Keep your space clean and free of clutter so that pests have nowhere to hide. Regularly sweep and mop floors, vacuum carpets, and wipe down surfaces. Dispose of garbage properly and keep food sealed in containers. If you do see a pest invasion, address it quickly before it gets out of control.

If you do find that you have a pest infestation, contact a professional pest control company right away. They will be able to identify the pests and put together a plan to get rid of them safely and effectively.

Reduces Productivity

A dirty and cluttered workspace can lead to a reduction in productivity. This is because it takes time and energy to search for what you need, making it difficult to focus on the task at hand. Studies have shown that an untidy desk can lead to a loss of up to two hours of work per day.

This is why it’s important to keep your commercial space clean and organised so that you can stay productive and focused. By decluttering your space and keeping everything tidy, you’ll be able to work more efficiently and get more done in less time. So if you’re looking for a way to boost your productivity, start by cleaning up your workspace.

Makes Space Look Unprofessional

Keeping your commercial space clean is one of the best things you can do for your business. Not only does it improve the morale and productivity of everyone who spends time in that area, but keeping a tidy office also helps increase sales by making an impression on customers that lasts throughout their entire visitor interaction with your company. More often than not, busy offices are more focused on completing work tasks rather than cleaning up afterward, which means they aren’t necessarily thinking about how dirty workspace can make it look unprofessional and therefore affect your business.

Cleanliness is contagious. This phrase applies when it comes to a business owner’s mindset about their workspace because if they aren’t willing to keep up with daily cleaning tasks then that sends off an impressionable message that could impact future sales opportunities too. If customers see how poorly maintained your office is on one visit, chances are they won’t come back anytime soon, which means lost revenue down the line.

Decreases Employees’ Morale

Employees are more likely to be unhappy, uncomfortable, and distracted in a dirty workspace. They’re less motivated to work hard when they feel like their space is unappealing. They need to know that you care about the health and appearance of your commercial building as much as they do. A clean and organised space will help boost their morale and make them more productive.

If you’re not keeping up with regular cleaning, it’s only a matter of time before your employees start to feel the effects. It’s important to be proactive and keep your building looking its best.

Can Lead to Lawsuits

If you don’t keep your commercial space clean, you can face lawsuits from both customers and employees. In a worst-case scenario, an illness or injury caused by a lack of hygiene in your business could lead to a massive lawsuit that could bankrupt your company. To avoid these legal issues, make sure to maintain high standards of cleanliness in all areas of your commercial space.

It’s also important to remember that violating health codes can lead to serious penalties. For example, if you’re caught serving food in an unclean environment, you could be fined thousands of dollars or even shut down completely. So make sure to stay up-to-date on local health regulations and always follow them. By doing so, you’ll help ensure that your business stays out of the headlines and remains profitable.

This article discussed the main dangers of keeping your commercial space in a bad state. Keep it clean and maintain its quality, or you might find yourself in some serious financial trouble.