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Having a Good Website Is Important For Business Growth – Here’s Why

A website is one of the most important aspects of a business. It’s the online face of your company and is often the first impression potential customers will have of you. That’s why it’s so important to make sure your website is well-designed, user-friendly, and effective in representing your brand.

In this article, we will discuss four reasons why having a good website is important for business growth. So, if you’re thinking about starting a business or growing your existing one, keep reading to learn more!

Reason #1: Brand Representation

Your website is often the first point of contact between you and potential customers. It’s important to make sure that your website makes a good impression and accurately represents your brand. As explained by webflow experts, your website should be professionally designed in such a way that it “communicates the right message to your target audience, differentiates you from your competitors, and sets you up for conversions and growth.” If potential customers come to your website and are turned off by what they see, they’re likely to take their business elsewhere.

Reason #2: Attract Organic Traffic

Organic traffic is the most valuable type of traffic for most businesses. This is because it consists of people who are already interested in what you have to offer and are actively searching for it online. One of the best ways to attract organic traffic is to ensure that your website appears high on search engine results pages (SERPs). This can be accomplished by optimising your website for relevant keywords and phrases and building high-quality backlinks. In addition to attracting organic traffic, a well-optimised website will also convert more visitors into customers.

Reason #3: Improve Customer Experience

Your website should be designed with the user experience in mind. If potential customers have a bad experience on your website, they’re likely to take their business elsewhere. To avoid this, make sure your website is easy to navigate, informative, and visually appealing. Pay attention to the small details, such as your website’s loading speed and the quality of your content. These things can make a big difference in how users perceive your website and whether or not they decide to do business with you.

Reason #4: Part of Digital Marketing

As we mentioned earlier, your website is an important part of your digital marketing strategy. In addition to attracting organic traffic and improving your customer experience, your website can also be used to generate leads and sales. This can be accomplished by including effective call-to-actions (CTAs) on your website and using powerful conversion optimisation techniques. Furthermore, your website can also be used to collect data about your customers, which can be used to improve your marketing efforts.

As you can see, having a good website is important for business growth for many reasons. If you’re thinking about starting a business or growing your existing one, make sure you invest in a high-quality website. It will be a valuable asset that will help you achieve your goals. We hope you enjoyed this article.

5 Clever Reasons Small Brands Should Consider Custom Packaging

Why should you consider custom packaging? Over the years, consumers have become smarter and more conscious of their purchase decisions.

Having easy access to search engines isn’t the only reason. They’re also more inclined to do their research first with the myriad of options that are currently available.

In fact, 72 percent of consumers in the United States say that a brand’s packaging impacts their decision to buy a specific product.

With smarter buyers and an overly saturated market, brands need to find new strategies to capture the audience and stand out from the crowd. How?

A simple yet effective way is through custom product packaging.

But being a small business with a tight budget easily raises one question: is investing in custom packaging worth it? Read on to learn why the benefits outweigh its minimal cost.

Boost Brand Awareness

What’s one of the easiest ways for people to remember a brand? Plaster its logo everywhere, especially on the product packaging. It’s no rocket science how everyone recognises the ‘swoosh’ logo or Apple’s. They place their logo conspicuously on their packaging.

This makes a brand not only memorable but also easily recognisable.

For instance, everyone associates Apple products with their sleek, minimalist white boxes and black text. Because of this consistency, people are quick to associate these boxes with Apple gadgets.

In fact, 50 percent of consumers have switched to a competitor after their trusted brand replaced its packaging design. This speaks volumes on how packaging influences buyers’ decisions and how it plays a vital role in creating brand recall.

But having custom packaging isn’t only about printing a business’s logo on its packaging. The package itself also says a lot about the brand.

Serve as an Excellent Marketing Tool

Having customised product packaging is like hitting two birds in one stone: branding and marketing. It doesn’t only boost brand recall but also promotes products in a new light.

For instance, fashion retailers launching their new sustainable clothing line can use all-natural, eco-friendly materials as packaging.

One genius example is Sony placing its Walkman mp3 player inside water bottles to prove it was waterproof in 2014. Now, there’s no denying what that product can do.

Marketers can use packaging as a tool to supplement their seasonal and product launch campaigns. Businesses may not even need to increase their marketing spend and still boost their campaigns.

Protect Your Products—and Customers!

One obvious benefit of investing in good product packaging is to keep the products safe from the warehouse to the customer’s doorstep. But depending on the product, relying on standard corrugated boxes may not give enough protection.

A brand may be selling skincare products that have irregularly shaped containers. Forcing them in the four corners of a box may cause them to move around and spill during shipping. In this case, investing in packaging that’s the right size and shape for the product is the smarter move.

Moreover, it also protects the receiving end of the transaction—the customer.

The last thing a business wants are disappointed customers that got their food orders spilled from poorly secured packaging. Of course, it’s also essential for restaurants to partner with reliable online ordering apps that value safe delivery at all costs.

Reduce Shipping Costs

Aside from the visual aspect of a product’s packaging, it’s also essential to focus on practicality. Businesses can significantly reduce their shipping costs if they choose the right size and type of packaging for their goods.

Some ways to achieve this include the following:

  • Using light packing material, such as bubble wrap, foam inserts, and air pillows
  • Choosing corrugated boxes instead of regular cardboard ones
  • Getting custom product packaging to closely match the size and shape of the items
  • Packing the items as tight as possible using lightweight fillers

Elevate the Customer Experience

YouTube data shows that people watch unboxing videos as much as watching the movie Love Actually more than 20 million times. That’s a lot of time! But also, this should encourage brands to amp their packaging game.

As a brand playing in a competitive field, business owners should ask themselves these questions: when my customer receives their order, are they likely to post it online? Or even better, will they record a video of them opening it and boast it to their friends?

For the customer, posting unboxing videos is not only a way to show off a good product. It’s also a way of sharing their experience with it, whether good or bad, for the benefit of others eyeing the same product.

Packing Matters

A brand may have a fantastic product, but that alone isn’t enough, especially when there are lots of similar products that deliver the same benefits.

Having functional yet personalised product packaging is one way of constantly improving the brand and building excellent customer experience, which is really what every business should strive for.

6 Reasons Why Your Restaurant Business Needs Retractable Awnings

Running a restaurant involves so many different things. It takes a lot of effort to handle everything from the food, service, and most importantly, business. One of the things you’ll need to take care of is design features and improvements. You want your restaurant to look modern, upscale, and well-maintained even outside the building’s four walls. Retractable awnings can make a huge difference for your business, and there are some of the main reasons why you need them.

1. Customer Experience

During the summer months, some people like to bask in the sunlight, while others prefer to sit in the shade. Having retractable awnings can offer customers the chance to enjoy their meals just the way they prefer to. This is especially true when you’re located near an outdoor park or other open-air venues where customers want to spend time, even when it’s blazing hot outside. Because they’re such a popular feature, all you need to do in order to find one is to type something like retractable awnings or pergolas in New Jersey, Detroit, or wherever else your business is located and find a company that suits you best. A good dining experience means that the establishment took care of all the little details that make a difference, from the menu to comfort and convenience. With retractable awnings, that’s exactly what you offer your customers.

2. Aesthetic Value

The way your restaurant looks inside and out is crucial to deciding whether or not people will stay. If your design features look faded, unkempt in any way, or if they don’t fit in with the style you’re going for, you could lose business. Just like the type of packaging one might use for a product they’re selling is a big factor in how successful it is, the way your restaurant looks will play a big role in how many customers keep coming back. With retractable awnings, you can find endless styles, colours, and designs to fit your theme or atmosphere. They come in many different materials, colours, and sizes. This means that you can choose one that goes with your overall design perfectly, and compliments the rest of your restaurant. The extra flare adds to the entire dining experience and makes customers more likely to come back.

3. Weather Protection

Awnings are an easy way to protect your restaurant from the rain and other weather conditions that might hurt business. By providing your restaurant with some extra protection, you can rest assured that your business will remain open, even if it’s raining cats and dogs outside. It’s important to have an outdoor space your customers can use even when it’s not exactly sunny out – especially when it’s still relatively warm outside. Many people find the sound of rain soothing, and it can add to their overall experience – but only if they can enjoy it while remaining dry. Installing a well-designed outdoor heating system, that not only serves its function but adds an extra flare, is also a good idea. That way you can use your restaurant’s outdoor space, even when it’s a bit colder out. Because you’ll be providing your customers with comfortable dining conditions, even when the weather is less than ideal, you’ll gain more revenue from those that might have skipped a meal if they had to stay inside.

4. Easy Maintenance

While it’s important for the additions you choose for your restaurant to look nice and inviting, they should also make the job easier for your employees. The last thing you want is to have your servers occupied by having to bring in the outdoor furniture inside during a lunch rush because of a sudden rain shower. You want your staff to be able to focus on their job of providing great service, not avoiding puddles along the way. This is why it’s important for you to invest in retractable awnings. Not only are they convenient because they provide some leeway for your employees to better focus on your customers, but they’re also easy to clean and maintain. All you have to do is wipe them down every so often, or if they’re made from a different material, hose them down. This makes it easy for your employees to keep the awnings clean without too much extra effort.

5. More Advertisement Options

Something that might have once been a luxury, is now a must-have for most businesses. There are countless advertisements out there that go past the traditional billboard or print ads and into more modern media – outdoor video screens being one of them. With retractable awnings, you can find many different options in terms of what type of advertisement is most effective for your business. You can go with a traditional roll-down shade that displays the advertisement you prefer, or there are retractable video screens that play your promo video on loop for passing pedestrians and drivers alike to see. This is a great way to draw more attention to your business and give it an edge over similar brands nearby. On the other hand, they can be a great place to display your restaurant’s name and logo to make it easier for customers to find you.

6. Catch Attention Of Passers-By

Having a reputation of a restaurant with great cuisine and excellent customer service is a great thing. However, even if you are truly impeccable with your service, it can take years for word of mouth to spread. Being able to catch attention to random passers-by with the way your restaurant looks from the outside is a great advantage to have. Regulars are important for any business – but so is continuously getting new customers in the door. Retractable awnings can help your business considerably with reaching out to possible new customers who may not have known you existed if it wasn’t for the advertisement on your retractable awning. This is especially true if your restaurant is located in a busy area where there’s a lot of foot traffic. People might pass your establishment by without even realising it’s there. However, a great-looking awning can help catch their attention, which might lead to an increase in business.

With the ways that retractable awnings can better your restaurant, it’s obvious why they’re so important to have. Not only do they help you attract attention and increase your signage options, but they also provide many other beneficial features for you and your staff to enjoy at their convenience. If you take the time and effort to find a quality manufacturer for your retractable awnings, you can rest assured knowing that they’ll be built to last and provide all the benefits mentioned above, and then some.

Dresner Advisory Services Makes Award Announcement

Announcement means a press release issued by the company announcing the signing of an agreement whereby the company will be acquired by or merge with any other entity or a tender offer for the shares of the company stock will be initiated.

Dresner Advisory Services today announced the winners of its 2018 Industry Excellence Awards. The annual awards acknowledge vendors who have achieved a leadership position in the company’s 2018 Wisdom of Crowds® Business Intelligence, Enterprise Planning, and / or Analytical Data Infrastructure Market Studies.

The reports are based on data collected from end users and provide a broad assessment of each market including current usage, key drivers, technology priorities, and future intentions as well as performance ratings of relevant vendors.

The Dresner Advisory Services Industry Excellence Awards go to vendors who achieved leadership status in two industry-rating models included in each research report. The Customer Experience model considers the real-world experience of customers working with vendors’ technology solutions on a daily basis, plotting the various customer touch points against sentiment surrounding product and technology.

The Vendor Credibility Model considers a vendor’s relationship with customers, plotting perceived value for price paid against a calculated “confidence” score.

Overall Leaders

Overall leadership awards recognise vendors who demonstrate excellence across all categories of measurement: product / technology, sales and service, value, and confidence.

Overall Leaders for Business Intelligence are: Dimensional Insight; Domo; Jedox AG.; Looker; Pyramid Analytics; Sisense; and Zoomdata.

Overall Leaders for Enterprise Planning are Board; Jedox AG; Prophix Software, Inc.; and OneStream Software.

Overall Leaders for Analytical Data Infrastructure are: Exasol and Snowflake.

Customer Experience and Technology Leaders

Customer Experience leaders are vendors who demonstrate high levels of sales and service as well as product / technology. Technology Leaders are vendors with strong product offerings.

ClearStory Data; Information Builders; and Salesforce are Customer Experience Leaders for Business Intelligence.

Host Analytics is a Customer Experience Leader for Enterprise Planning.

Technology Leaders for Business Intelligence are Board; Google Cloud; MicroStrategy, Inc.; Tableau; and TIBCO Software, Inc.

Google Cloud is a Technology Leader for Analytical Data Infrastructure.

Credibility and Trust Leaders

Credibility leaders are vendors whose customers reflect a high level of confidence and sense of value for price paid. Trust Leaders are vendors whose customers reported a solid perceived confidence.

Credibility Leaders for Business Intelligence are Google Cloud and TIBCO Software, Inc.

Google Cloud is a Credibility Leader for Analytical Data Infrastructure.

Trust Leaders for Business Intelligence are: Board; ClearStory Data; Information Builders; MicroStrategy, Inc.; Salesforce; and Tableau

Host Analytics is a Trust Leader for Enterprise Planning.

The Wisdom of Crowds flagship reports are based on data collected on usage and deployment trends, products, and vendors. Users in all roles and throughout all industries contributed to provide a complete view of realities, plans, and perceptions of the market.