The Startup Pill was founded in 2010 and is a community of start-up founders, investors and consultants. Their data was sourced from Crunchbase and SemRush, whose data driven research accurately measures a brands effectiveness, traffic and popularity.
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The Startup Pill selected the list of 101 start-ups and companies for exceptional performance in one of the following categories:
- Innovative ideas
- Innovative route to market
- Innovative product
- Exceptional growth
- Exceptional growth strategy
Advisory Excellence was selected for the Innovation category.
While the United Kingdom’s expenditure on innovation has been lower than some of its closest countries, the government has committed to boosting investment in R&D to 2.4% of GDP by 2027 and to increasing public funding for R&D to £22 billion per year by 2024–25.
In common with other advanced economies, there has been a marked shift in the structure of the UK economy away from manufacturing towards services. The new service activities are not always high value adding or innovative. It is therefore critical to analyse innovation trends in the context of broader economic developments.
The companies were selected based on their approach to innovating the BI industry. If you would like to see the full list of innovative companies, please click here.