Posts

Corporate Ethics vs. Corporate Code: What is the Difference?

A company’s corporate code is a complete list of corporate rules, common goals, and values. Most often it is a large document that spells out all the laws of your company to the smallest detail. It may include the history and mission of the company, the departmental structure, company procedures (hiring, onboarding, employee evaluations, training, dismissal standards), internal regulations (working hours, sick leave, vacations, holidays, workplace), company policy (confidentiality of data, security rules).

Corporate ethics is one of the important sections of the corporate code. It is mentioned in the welcome book so that newcomers could better adapt to the company and get acquainted with the company standards.

Basics of corporate ethics

The corporate ethics of the company is built on common values, traditions, and norms of behaviour of the employees.

Its basis consists of such components as:

  1. Company values are shared by every employee.
  2. Adherence to the overall mission of the company.
  3. Belief in the success of the company.
  4. Productive cooperation between employees allows for achieving common goals.
  5. Career development: training, courses, advanced training.
  6. Motivation, performance appraisal, remuneration.
  7. Norms of business behaviour, style of dress.

The aggregate of these characteristics makes up the ethical basis. Each employee, coming to the company, follows these rules and thereby forms the corporate ethics of the company.

Advantages of having corporate ethics in the company

There are several important benefits to having an ethical company that makes it stand out from the rest. For example, the corporate ethics policy unites and consolidates the staff. It helps create a team of people with the same goals and mission. And it doesn’t mean whether the people are working in a support of a virtual CasinoChan Canada, in a marketing agency, law firm or volunteer organisation.

Traditions become the basis of a respectful attitude towards each other. And in such an atmosphere it’s much easier to work on common tasks and achieve the desired results.

Creating a positive image of the company is also important. In today’s world, with more and more companies, having a positive image is not a privilege but a necessity. This will not only help the business attract investors but also be a guarantee the quality of your services among your partners. A company with well-regulated processes and a well-organised workflow deserves more confidence from its clients.

Corporate ethics also plays role in the adaptation of newcomers: newcomers who have just joined a company more easily endure the onboarding period if they have a general understanding of the company and its processes. The list of rules and regulations relieves a new employee from unnecessary questions and makes it clear at once whether the company suits him or not.

SOME MISTAKES THE FOUNDERS DO WHILE CREATING A CORPORATE CODE:

What are the main mistakes companies make when creating corporate ethics rules? Creating rules does not mean following them. It is important not only to write down the correct principles but also to put them into practice. And copying someone else’s ethics is an unacceptable mistake in developing a corporate culture. Until the company finds its true face, it cannot develop as it should.

The other important mistake is connected to slogans. A company that sets out its code of ethics in slogans does not say anything concrete, which means it has nothing to say to its employees.

And so corporate ethics is much more than just a set of rules, ideas, and slogans. It is a company philosophy that defines its life and has an impact on its success.

The Key To Successful Content Marketing & 5 Mistakes You Should Avoid

A professional corporate blog with the right content is important for your business. But here – as in so many other areas of marketing – a few pitfalls are lurking. The key is to identify and eliminate them.

Read more about the most common mistakes on corporate blogs in the article from our digital marketing experts.

You Are Not Focusing On Relevant Keywords

The purpose of your blog is to attract people to your company: you write a post about a topic – and a prospective customer finds your post, and thus your company, in the search results. The theme of the topic is not important – you can write a topic about establishing an online casino as Woo Casino or your own law company, the main principle stays the same.

However, the first corporate blog mistake already lurks here: you write about topics and use keywords that you think would be interesting. However, this does not always overlap 1:1 with the topics that are relevant for your target group. To avoid this mistake on your corporate blog, be sure to conduct keyword research in advance. This will help you quickly find out which keywords your potential customers are searching for – and how often. You then align your blog posts with the relevant keywords, one post per keyword. This is how you will then also be found via Google.

You Forget About Storytelling

Storytelling – you’ve probably heard about it a time or two. Storytelling can be compared to a classic hero story. Your reader is the hero who faces a problem. You are the wise mentor who helps the hero with his know-how to reach the goal of his heroic journey.

Texts For Your Corporate Blog Are Too Short Or Too Long

Speaking of “lengthy,” verbosity is also a common source of error on corporate blogs. Here, you should find the balanced middle between short five-liners and long 5000-word texts. A text that is too long quickly becomes exhausting. Your texts should settle at around 1000-1500 words. However, if you have so much to say, spread the content over two to three posts. It will also keep the reader interested.

You Don’t Sprinkle Content For Your Corporate Blog

Your post contains appropriate keywords, is published, and supplemented with a lead magnet. Yet it ekes out a sad existence on your blog – because no one knows you have published anything new! Very few people check your blog regularly to see if anything has happened there. Until your post shows up in the search engine rankings, it can take a while.

Therefore, you should give it notoriety in another way. Simply post a short message with a link to the blog post on your social media networks: Twitter, LinkedIn, Instagram, Facebook, etc. Feel free to promote these posts as well to reach even more prospects. Also, when you publish a new post, tease your newsletter subscribers with an exciting email that directs them directly to the blog post.

A Corporate Blog Doesn’t Show The Philosophy Of Your Business

Do your blog posts reflect your company? Or are they more like fact-based Wikipedia articles? Let’s face it: companies are much more likable when they show that real people are behind them. So, when writing, don’t hide the “personality” of your business behind stiff, factual phrases. Instead, be relaxed and entertaining, and let a little humour flow in. But be careful. For all your personality, you should still maintain professionalism. After all, you want to position yourself first and foremost as a trustworthy expert.

And that brings us to the end of our article on popular corporate blog mistakes. How many of these have you discovered in your corporate blog or committed yourself?