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5 Content Creation Strategies to Increase Website Traffic

In the world of digital marketing, content is king. It is simply a driving factor in marketing. Content creation and promotion is a technique for achieving a specific goal – in this case, driving traffic to a website and ultimately leading to a purchase decision.

Learning the how’s of creating pieces and marketing collateral that direct users to your website is not without understanding the whys of making them in the first place.

Content and Marketing

A conventional marketing funnel demonstrates the role of content, assuming different forms for various purposes, in the varied stages of a person’s journey to purchase something.

  • At the outset of the process, content establishes trust by providing the information that the user is looking for.  
  • After establishing or raising awareness, content, such as newsletters and blog posts, is used to nurture interest.
  • If everything works fine, this interest leads to consideration. The content (e.g., free samples and case studies) remains targeted with the intent to persuade the person to buy.

There may be different iterations of, or modern takes on, the marketing funnel, but they all have content as a tool in lead generation, lead nurture, and sales.

Check out key strategies to bring your intended audience to your website through content.

Make Sure Your Content Is Discoverable

Consumers nowadays have a plethora of ways to know about something, launching quick searches on the Internet for this or that. Sometimes, they just stumble upon things spiralling into a series of actions. For example, a friend tagged a neighbourhood restaurant on their Facebook post or a relative happily tweeted about a miracle cream.

To cover those deliberate searches or happy minor accidents, make sure your content is visible on these channels:

  • Search engines through blog posts, product descriptions, and website copy
  • Social media through blog posts, user-generated content, and sponsored posts
  • Paid advertisements 

It’s a case of people looking for something that is in your line of business, you wanting to be found by them, or both. Whichever way brings people to your website or e-commerce store, make sure your content is worth their visit.

Deliver Content That Is Valuable

Content marketing aims to create customers and audiences.

  • Content serves to inform customers to make decisions. There are many ways to deliver this product information.

Guides, product sheets, brochures, video tutorials, graphics, and webinars are resources for consumers. Creating these free educational materials can be a collaborative effort between product experts, writers, designers, and marketers.

You or your team can look at customer reviews (even complaints), social media posts, and online searches relevant to your niche as topics for blogs or guides.

The goal is to inform customers about the following:

  • Uses of your offerings 
  • Common issues that they may encounter when using the product and their solutions 
  • Tips for prolonging the product’s life

Any customer would be interested in knowing the existence of materials and references post-purchase and the ease of submitting feedback or complaints.

  • Content builds engaged audiences. Not all your blog posts have to be about trying to sell stuff; they can just be the type where one can sit, relax, learn, and be entertained.

As people are into DIY and researching independently, there is always demand for how-to’s, infographics, and tips. You can produce content that attracts this kind of audience within your niche and customer base.

You may be able to give something valuable to users based on your expertise and budget for content creation. And then offer this blog or vlog for free. This content can be fun, as it fits your branding.

Engaging with users through free and helpful content builds trust. It’s like nurturing a loyal fanbase or community of users. They might subscribe to email newsletters and share links to your site in exchange for free info.

Speaking of engagement, some websites started as forums and eventually ventured into  e-commerce to become one-stop shops for users. You may be able to dedicate space on your site for the community to gather, share experiences, interact, and ask questions.

Create Relevant, Nonintrusive Ads

Online users get distracted and annoyed by ads. It’s a constant battle to find the balance between increasing visibility and directing them to your website and making the experience of seeing your paid ads pleasant.

There are many advertising strategies for that, including search ads. For example, those ads appearing on Google search blend into the organic search results. Their placement, which ideally should be above, can grab attention.

Text advertisements on Google are still advertisements; thus, they need to act like one.

  • Goal: Set it to website traffic. 
  • Audience: Specify who your ads want to reach.
  • Copy: Leverage prices, exclusive offers, benefits to pique curiosity and tell the reader what it is precisely about. 
  • Keywords: Choose the best keywords to trigger the appearance of your ads.  
  • Call-to-action: Compel them to click. 

This all sounds easy, but a game plan is necessary for Google Ads to work for you. Plus, search ads are just one; there are other types of Google advertisements that help drive traffic to your website.

It may be best to have a PPC agency like GrowMyAds look into your Google Ads account, help achieve your goals, and make the most of your budget.

Optimise, Organise Content

Search engine optimisation primarily exists to rank higher on Google, ideally on the first-page results. Higher ranking offers excellent exposure for your business online and an opportunity for increased website traffic.

All your best efforts to improve ranking are anchored on quality content and a Google-friendly website. You can refer or revisit the basics of SEO straight from Google.

Here are some ways to improve your page ranking according to the search engine’s guidelines: 

  • Assign accurate and unique titles for pages, along with correct and unique meta descriptions.
  • Use headers to denote the importance of text.
  • Make sure that the page content answers or satisfies the search query. 

As per the principle of visual hierarchy, the “look” of the content is essential. It’s a matter of readability, arranging the information based on your users’ reading patterns and preferences.

Ease of navigation is another important feature that boosts website users’ experience. Add mobile-friendliness for those browsing on their smartphones.

At the end of the day, produce content for humans and make site improvements based on functionality and usability.

Promote Content on Social Media

The pandemic has caused the boom of e-commerce, and businesses centred on home improvement, hygiene and health, food delivery, and pet supplies have thrived or survived.

Starting a pandemic-proof online business may not be that capital intensive with fulfilment options like drop-shipping. This post examines one of the most popular questions in the e-commerce sphere: is Amazon drop-shipping profitable? Find the answer here.

Social media has played an important role for businesses to communicate with their customers and carry on with their commercial activities during the lockdowns.

The number of people based at home and their increased time on social media have created an environment ready for viral marketing campaigns. At the core of any “viral” campaign is a powerful message, often started by a person with a sizable following who posts about it on their Facebook or Instagram.

Your evergreen posts or those written by industry experts can reach more people through social networking sites. Even for the usual content, the sites have helped spread information, raise awareness, and open spaces for discussions.

It is indispensable for your business to have a presence on the most popular social networking platforms to promote your content and drive traffic to your website.

Social media is less expensive and more far-reaching with the right content as a marketing and advertising tool. Feedback is real-time, and shareability is its strong suit. One of the biggest challenges of using social media for business is creating relevant and consistent content.

Content Rules

Content is central to the customer experience. It can be provided or positioned in ways that benefit you and your customers. It does need to be authentic, credible, helpful, and impactful.

A customer’s journey is hardly straightforward, sometimes a slow build-up from awareness to purchase. And they need good content to accompany them in every step of this journey.

4 Tips and Tricks Everyone Should Know About Affiliate Marketing

The affiliate marketing model has had a breakthrough in the last couple of years and it has been a prosperous business strategy for many companies. Not only for the companies but the affiliates, the ones actually doing the job and getting a provision. Basically, it created new job opportunities and chances to make money for many freelancers and young people without any job prospects. It is one of the many wonders of online marketing and if you have been considering it, here are some tips and tricks on how to make a step into the world of affiliate marketing.

What is it?

Affiliate marketing is an advertising model where large enterprises are paying third-party affiliates to initiate more commerce and traffic for the company, therefore generating a higher sale of products and daily visitors.

The affiliates get a little cut or provision from every sale made, as they are the ones who indirectly initiated it. The concept isn’t something out of this world, actually, it has been around for quite some time. Imagine someone standing in front of a store and getting people to make a purchase, leading them in and talking about the products. For every little toy you sell, the man gets a little cut. The astonishing part is its implementation in the world of digital marketing, making it a real business worth billions of dollars and opening a lot of job opportunities for many people, therefore strengthening the economy.

Building a reputation

If you are thinking of getting in, think of some aspects of the business. To begin, seek programs that are appropriate for the consumer base. Also, look out for several things. Make sure to advertise things of higher quality, the logic behind is simple – people generally assume that if something is of a low cost, it equals trash. Of course, you can make a high commission per sale, as usually the things which are cheaper sell better or at a higher rate. But once you’ve established yourself as someone advertising such products, it will take a long time to change your reputation and credibility. Therefore, go for products that usually sell, yet are not junk, such as digital products. They usually sell well, and most of them have a reasonable and not too low price tag.

As you are choosing the program, make sure to stay away from potential vendors. You will try to negotiate your cuts and provisions. Save yourself the trouble and time, and go for the ones with more serious intentions.

Proper content

When it comes to advertisements, being witty and innovative is the key to success. Basically, people do not have a problem with ads per se, they do however loathe the ones we can categorise and label as awful. Make meaningful content carefully choosing the time and place to promote certain products. The general interests of visitors, a.k.a. potential consumers are determined by the vendor’s landing page, so be sure to advertise anything they’ll be interested in. For example, you are trying to put up an advertisement for a travel agency’s website, and instead of making meaningful content, you make ads for frying pans. So basically, do not irritate people with awfully written ads, texts with grammar errors, and out-of-context products.

Honesty can get you a long way

Unfortunately, as with many other such opportunities, affiliate marketing for certain individuals has become merely a tool for making quick money without the proper care for the audience. Therefore a lot of people are promoting meaningless ads, talking dishonestly, and using every trick in the book to make “big money”. When you see this, you might ask yourself, why shouldn’t you hop on the express train and basically do the same.

Well, if you are planning to stay in the business a bit longer and make a real career out of it, think twice and go with honesty as it has proven to be more effective and your customers will be more grateful.

Knowledge of the products you are promoting will make you more trustworthy and will get you better sales and a better provision. Learn about them, inform yourself, become well-educated and knowledgeable. Do not make preposterous claims with the simple intent of just selling it or making people interested. Rather try honesty, maybe even share some personal experience and simply try it out for yourself. This will make you stand out from the competition marking you more professional and an expert.

The affiliate marketing approach is one of the most effective ways for small businesses and those looking to expand to spread the word about themselves. According to certain studies, the model has a bright future, so if you still have any reservations, we hope this text has dispelled them.

The Key To Successful Content Marketing & 5 Mistakes You Should Avoid

A professional corporate blog with the right content is important for your business. But here – as in so many other areas of marketing – a few pitfalls are lurking. The key is to identify and eliminate them.

Read more about the most common mistakes on corporate blogs in the article from our digital marketing experts.

You Are Not Focusing On Relevant Keywords

The purpose of your blog is to attract people to your company: you write a post about a topic – and a prospective customer finds your post, and thus your company, in the search results. The theme of the topic is not important – you can write a topic about establishing an online casino as Woo Casino or your own law company, the main principle stays the same.

However, the first corporate blog mistake already lurks here: you write about topics and use keywords that you think would be interesting. However, this does not always overlap 1:1 with the topics that are relevant for your target group. To avoid this mistake on your corporate blog, be sure to conduct keyword research in advance. This will help you quickly find out which keywords your potential customers are searching for – and how often. You then align your blog posts with the relevant keywords, one post per keyword. This is how you will then also be found via Google.

You Forget About Storytelling

Storytelling – you’ve probably heard about it a time or two. Storytelling can be compared to a classic hero story. Your reader is the hero who faces a problem. You are the wise mentor who helps the hero with his know-how to reach the goal of his heroic journey.

Texts For Your Corporate Blog Are Too Short Or Too Long

Speaking of “lengthy,” verbosity is also a common source of error on corporate blogs. Here, you should find the balanced middle between short five-liners and long 5000-word texts. A text that is too long quickly becomes exhausting. Your texts should settle at around 1000-1500 words. However, if you have so much to say, spread the content over two to three posts. It will also keep the reader interested.

You Don’t Sprinkle Content For Your Corporate Blog

Your post contains appropriate keywords, is published, and supplemented with a lead magnet. Yet it ekes out a sad existence on your blog – because no one knows you have published anything new! Very few people check your blog regularly to see if anything has happened there. Until your post shows up in the search engine rankings, it can take a while.

Therefore, you should give it notoriety in another way. Simply post a short message with a link to the blog post on your social media networks: Twitter, LinkedIn, Instagram, Facebook, etc. Feel free to promote these posts as well to reach even more prospects. Also, when you publish a new post, tease your newsletter subscribers with an exciting email that directs them directly to the blog post.

A Corporate Blog Doesn’t Show The Philosophy Of Your Business

Do your blog posts reflect your company? Or are they more like fact-based Wikipedia articles? Let’s face it: companies are much more likable when they show that real people are behind them. So, when writing, don’t hide the “personality” of your business behind stiff, factual phrases. Instead, be relaxed and entertaining, and let a little humour flow in. But be careful. For all your personality, you should still maintain professionalism. After all, you want to position yourself first and foremost as a trustworthy expert.

And that brings us to the end of our article on popular corporate blog mistakes. How many of these have you discovered in your corporate blog or committed yourself?

An Easy Guide To Creating A Following For Your Brand

Brand building is important! As a small business owner, you want to be able to grow your company. One of the most important things that you need to do is an active following.

You can’t just rely on the people who are already familiar with your company. Rather, you have to find new customers as well. Creating an effective social media presence will help you reach more potential customers and increase revenue for your company.

This blog post will give you some tips on how to create a following for your brand so that it becomes easier than ever before.

Create a social media account

One of the primary things that you need to do to be able to create a following for your brand is to create social media accounts. This will give you a platform to share your content and reach new people. In this case, you may even want to include a link to a membership site in your social media posts to make it easier for your customers to register, in case they are interested in the perks of becoming a bona fide member of your customer base. Additionally, make sure that the social media platforms that you choose to match up with where your target market is active. For example, if most of your customers are on Facebook, then make sure to create a Facebook page for your business.

Determine your target audience

Another important thing that you need to do is to determine your target audience. This will help you to come up with ideas about what types of people are most likely to be interested in buying from your business or following your brand on social media. For example, if you own a clothing store, then it’s clear that potential customers who care about fashion would be ideal for this type of demographic. However, if you own a bakery, then it’s likely that people who are interested in delicious treats would be the best fit. Additionally, when thinking about your target audience, keep in mind your location and how far away potential customers might live.

Work on making connections

Once you have come up with some ideas for what types of social media accounts or websites to use and you have determined your target audience, it’s time to start working on making connections. This means reaching out to people who might be interested in what you’re selling or following your brand online. You can do this by sharing interesting content related to your industry or niche, as well as interacting with other users on social media platforms. Additionally, consider joining groups that are related to your industry or niche. If you own a swimming pool supply company, then joining an online group about the best backyard pools would be ideal for this sort of connection-making activity.

Define the personality of your brand

As much as possible, you have to take the time to define the personality of your brand. This will help you to create an image that is unique and memorable for customers who are following along with what you’re doing online or on social media platforms. For example, if you own a dog walking service company, then this type of business would typically be viewed as very friendly and approachable by potential customers. Conversely, if you own a construction company, then it’s more likely that the personality of your brand would be seen as tough and no-nonsense.

Offer freebies to attract new followers

There is also the option for you to offer freebies to attract new followers. This could be in the form of a contest, or even just providing a discount for people who follow your social media account or website. You can also give away free samples of what you’re selling on your website or social media platforms as an incentive for customers to check out what you have to offer.

Create valuable content

Last but not least, one of the best things that you can do to create a following for your brand is to produce valuable content. This means sharing blog posts, images, or even videos that are interesting and engaging for customers who might be interested in what you’re selling. When people see that you’re providing great information, they are more likely to share your content with their friends and family, which in turn leads to new people following your brand.

The best time for you to start working on creating a following is right now. Take the steps mentioned above so that you can begin connecting with potential customers who are most likely interested in what you have to offer.

Digital Marketing Tips: 4 Ways To Improve Your Website

It’s important to understand the need for adding new content, adding videos to your website, and making sure that you are keeping your social media pages updated. These are just some of the many ways to promote your business online. If you want to reach more people and grow your customer base, consider these digital marketing tips for this year!

1. Outsourcing A Digital Marketing Agency

Many businesses choose to outsource their digital marketing campaigns to an agency. This can be a great way to get the help you need to reach your target audience. A good digital marketing agency will have the experience and knowledge to help you create a campaign that will achieve your desired results. When you outsource your digital marketing, you can learn a lot from them as well. The digital marketers at Blaze Media can help you conduct paid advertising and develop your website. In the long run, this is better than starting yourself because you’ll have that professional touch from the start.

2. Creating A Good Strategy

It’s important to have a good strategy in place before you start your digital marketing campaign. This will help ensure that you are targeting the right people and that you are using the right methods to reach them. Without a strategy, you may be wasting your time and money on campaigns that aren’t effective. When you work with an agency, they will help create this strategy for you.

3. Focusing On Quality Content

Quality content is essential for any successful digital marketing campaign. This content needs to be engaging, useful, and relevant to your target audience. If people don’t find your content interesting or valuable, they won’t stick around long. Make sure that you are putting effort into creating high-quality content that will help your business and attract new customers. Quality content can also be shared on social media, which is how you will reach new audiences and engage them with your business.

4. Keeping Social Media Updated

It’s important to keep your social media pages updated regularly. This is a great way to reach new people who are interested in what you have to offer. Don’t just post for the sake of posting, though. Only post relevant updates that will be interesting to your audience. If you want more people to find your website or content online, consider adding some videos into the mix. Videos are an excellent way to get people’s attention quickly and effectively while also increasing conversation on social media sites like YouTube where viewers can comment on the video itself instead of having it go straight onto their newsfeeds via Facebook or Twitter.

This is just scratching the surface of what is possible with digital marketing. For more information on how to improve your website or campaign, consider working with an agency that has experience in this field. It’s important to build a website that is engaging for your audience and that does more than just give them information about your business. If you want people to visit you instead of going elsewhere, digital marketing is key.

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