It may seem as though inclusivity is a fantastic and noble cause for businesses to follow – after all, the more diversity you welcome, the more open your business is, and the better you can regard people, then the more goodwill you’ll generate.
But outside the noble and necessary aims here is a very practical truth – the more people you can appeal to, the wider a market you have access to.
For instance, you may like to use diversity in your marketing, but the truth is that failing to implement diversity actually harms you as a business. For example, when hiring from a larger, more open pool of candidates, the chances of you finding the best person for your role rapidly increase.
So, it’s a no-brainer to implement accessibility and inclusivity measures in your business planning. But it’s important to focus on practical measures of achieving that. In this post, we’ll start with discussing how your business website can approximate a more inclusive and open set of design principles, allowing you to cater to the most people possible:
Dyslexic & Resizable Fonts
Dyslexic fonts are ingenious in that they provide a perfectly legible script to default readers, but can separate and distinguish the letters more easily for those with dyslexia. The font looks good too, so it’s not uncommon to see more and more blogs taking up this script. Resizable fonts should also allow for high-resolution and visible font no matter the screen being viewed. You can also format the text so that those with screen reader tools can more legibly have the page auto-dictated to them. Keep this in mind when designing web pages, it will make a difference.
Useful Chat Widgets
Chat widgets are always appropriate for your website, as they can provide easier, simpler, and more comprehensive access to your support systems. This is true no matter what web page they’re currently on. However, it’s important you use tools that have been specifically designed and tailored for your page, properly optimised to work with your exact support structure. That’s why it’s smart to use a pliable option like those offered by Apexchat, and that you also combine the knowledge with AI tools or simple routing options, like referrals to your FAQ page.
It’s important to make your website as accessible as possible, no matter the device someone is visiting it on. Of course, you might not be able to support old-school flip phones with old web browsers, but you can still support most modern smartphone web browsers, all desktop browsers, and tablets. You could even format your website to properly size itself based on the dimensions of the browser, so in theory someone could even access you through a video game console. Device compatibility challenges web hosters to make simple, fast-loading pages that are easy to navigate and can easily switch depending on their needs.
With this advice, you’re certain to improve the accessibility of your business website going forward. Just make sure that you strike a balance between great inclusivity and the more complex features you hope to offer.