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What Are Some Genuinely Good Uses For AI In Business?

AI is in a very controversial space right now. We are seeing many use cases in the business world that are causing an uproar. Companies are opting for AI-generated content instead of using real humans. It means people are losing out on work, while also devaluing the work they produce.

Recently, Marvel came under fire for using AI-generated art in the opening credits of its Secret Invasion series. It shows that even some of the biggest companies in the world don’t know how to use this technology just yet. With that thought in mind, what are some genuinely good uses for AI in business?

AI Photo Editing

Using AI to edit photos is supremely better than getting it to create new images from scratch. There are lots of ways to do this in a business setting, such as utilising an AI headshot generator. Upload photos of you and your team, then get instant headshots to use on your About Us page. It’s a simple time-consuming hack that improves your website and makes your company look more professional.

Similarly, when producing marketing material, you can use a range of AI tools in Photoshop to make the editing process easier. You still employ editors and content creators; they just use AI to edit images and photos, giving you better marketing content to play with.

AI Chatbots

Some individuals worry about the rise of AI chatbots as they might steal the jobs of customer service advisors or assistants. In reality, this will not be the case. Chatbots simply offer another avenue of customer service for clients.

These bots use AI and machine learning to respond to queries. It’s a simple way of helping customers or potential leads find the answers they’re looking for. Things can be solved before human interaction needs to happen – which a lot of people prefer. If the issue is too complex, a human can take over or a phone call can be made. It’s a genius use of AI that improves business communications and enhances customer experiences.

AI Idea Generation

A lot of businesses are going wrong in their use of AI as they see it as a solution to a problem that doesn’t exist. Oh, you need to come up with some content ideas? Cool, let’s use AI to create 10 blog posts for our site.

This is Not The Way to Do Things!

AI content is never as good as real content and there will be errors. Instead, you can use AI to provide content ideas. Use something like ChatGPT and ask it for ideas relating to the content you need to produce. It can also offer title inspiration and all sorts of other ideas. You take what it gives you and use it as inspiration to create your own unique and original content. It’s a fantastic way to avoid downtime in businesses by dealing with things like writer’s block.

The bottom line is that AI does have a place in modern businesses. However, you should stop viewing it as a magic tool that will do everything for you, and look at it as an assistant of sorts. Harness the power of AI and use it to compliment things you’re already doing.

Ecommerce Tools You Need To Try If You Want To Grow Your Business

Ecommerce operates in four major market segments and can be conducted over computers, tablets, smartphones, and other smart devices. If you have decided to take control of your future and start a business, then this post’s got you covered.

The hardest part about starting a business now is familiarising oneself with the myriad tools and pieces of technology that are needed to get ahead. Most of what you will do as a business owner will take place online.

This is especially true if you intend on starting an Ecommerce business.

Here are some of the top Ecommerce tools that you need to try (and know about) if you want to grow your business:

All-Arounders

Ecommerce shops use a variety of different tools, in order to maximise growth and ensure sales are made. However, these tools don’t have to be used and purchased separately. It’s entirely possible to find all-arounder tools that have many different applications. One popular tool is Jungle Scout; Jungle Scout is a one-stop suite for Ecommerce sellers, giving them access to many different tools, all in one handy browser extension. If you are starting your own Ecommerce business, then it’s a good idea to use tools like this. It’s highly likely that as an inexperienced Ecommerce seller, you won’t be familiar with the various tools that you need to use.

By using an all-arounder, you can individually acquaint yourself with the different tools, their intended purposes, and how you are supposed to use them.

Social Selling

Social selling involves using your business’s social media channels to interact with consumers, generate leads, and advertise your business. More often than not, social selling takes place on LinkedIn, Facebook, and Instagram. In recent years Instagram has become very popular among Ecommerce business owners because it gives them the opportunity to market and sell. Instagram’s platform offers an online store feature, which gives businesses the opportunity to list items for sale.

In addition to listing items, businesses are able to utilise Instagram’s hashtag feature to ensure that their images and products appear in their target audience’s newsfeed. Social selling tools can help you to use social media channels more effectively.

Ecommerce Email Marketing

Email marketing is without a doubt one of the internet’s most effective marketing methods. Email marketing tools are very popular among Ecommerce business owners because they give them an opportunity to reach out to already engaged consumers and market products to them. In order to market through email, you must first have a list of willing participants. On your website, you should give people an option to sign up for your newsletter or email subscription list.

Once they have you can then go ahead and send them email marketing information. If you do not have a subscription list, then email marketing won’t be possible.

Messenger Marketing

Messenger marketing is a term that refers mostly to the use of Facebook Messenger for marketing purposes but is sometimes used to refer to marketing that’s conducted directly through other social media platforms’ messenger features. You can use a social media platform’s messenger option as a conversational channel for reaching audiences.

The most effective way of messenger marketing involves the use of pre-written messages. If you are sending messages to thousands of people at once, it won’t be feasible to write out individual messages. Pre-written messages can be copied and pasted into your chats.

Chatbots

Chatbots are used for a variety of purposes. Most commonly, they are used to provide customer support on your business’s website. You can download chatbots for your website for a very reasonable price. If you are going to use them then make sure that you do research and find a chatbot that’s high-quality and perfect for your site.

In order to determine whether or not a bot’s worth using, check out its reviews, and its manufacturer’s reviews. Chatbots can be very useful when used properly. Make sure to research chatbot integration, so that you can make the most out of yours.

Personalisation

Personalisation tools are used by Ecommerce businesses to customise their websites according to individual customer characteristics and behaviour. Personalisation tools are quite a complex subject that is worth reading about. The use of these tools can be quite difficult to master, especially if you haven’t got prior experience with them. Personalisation tools offer greater customer experiences, which is something you will want to strive toward. The better the experience that you offer your customers, the better their reception to you. Personalisation tools can be found all over the internet, so do your research and find the tool that’s perfect for your business.

If you want to start an Ecommerce business, then you will need to use online tools. The reason for this is that most online stores do, so in order to stay ahead of your competition (or at least maintain pace) you need to utilise the same tools and online solutions as them.

5 Modern Breakthroughs in HR Industry 2021-2022

Our world is constantly changing, and the HR industry is facing many challenges. The pandemic has brought businesses to take urgent measures and many people have lost their jobs. As the number of people working from home has grown, many modern companies have ventured into digital space.

And the competition in the HR industry became extremely high. Let’s take a look at these 5 modern trends in the HR industry.

HR Software

Today, most companies have many “accounting systems,” and they are interconnected through a corporate authentication system that is often augmented with historical data storage capabilities. A modern software, self-service HR portal for creating an employee career path is becoming the perfect business solution for companies and entrepreneurs

And since most of the innovative tools you now need are developed by small teams, it’s more convenient and efficient to implement an “application ecosystem” rather than just a basic HR product.

Artificial Intelligence as a Recruitment Tool

Recruiting is now one of the largest markets using artificial intelligence. Artificial intelligence is helping to improve areas such as recruiting sources, employee evaluations, experience management and interviewing.

This technology is getting used in many spheres: in manufacturing, IT, education and even entertainment. Recruiting teams, as well as the rest of the HR department, act as system integrators, but that’s exactly what no other platform is yet capable of doing.

Many recruitment product providers are also turning their interest to career management and other related areas.

The Recruiting Methods Become more and More Creative

When an open position requires certain skills from a candidate, you can quickly get tired of sifting through numerous resumes from unprepared applicants. That’s why modern companies try to look for new job candidates in a very unusual and creative way.

For example, many companies offer some tasks to the candidates. And every task requires special skills needed for some open position. The results show how qualified the applicant is and whether he or she is worthy of further consideration.

This unconventional recruitment strategy has already proved effective. In addition to attracting the right audience, such tasks on special tech blogs are effective filters in creating a pool of valuable candidates for the future.

New Technologies are Improving the Atmosphere at Work

This direction is relatively new, only a few years ago nothing was heard about it at all. Today, it is an established segment in the technology marketplace, as the very topic of inclusion and diversity has become critical to the employer brand.

There are even software products that are used to diagnose harassment at work.

And tools for mental and emotional health, stress reduction, diet development, and financial well-being are widely available on the market. Health care providers are investing in developing new automated AI-based tools. Such platforms can make a real difference in how people behave and feel at work.

Analytical Tools, Chatbots and Natural Language Processing are very Popular Now

AI plays a huge role in all of this. And that means analytics, chatbots and natural language processing are now part of the HR industry.

As new and confusing as the technology is, all of these tools are getting attention as companies begin to realise that they can buy into some of the technology as needed.

Conclusion

The modern HR industry has to overcome many challenges. And each company always looks for the perfect candidates which will be qualified for the open positions. Modern HR software, AI and new up-to-date creative recruitment strategies help companies to find and retain talents.

And digitalisation has become an inevitable part of modern HR strategies.