There are several marketing opportunities to take advantage of during the application process if you have chosen to pursue a business award.
Whether you succeed or fail in the competition, the opportunities can still provide your company a competitive edge, make it stand out, and make an impression on customers.
In this post, we examine the plethora of marketing opportunities that present themselves prior to, during, and after the event. When properly utilised, they can assist you in bringing attention to your company, spreading awareness, and promoting crucial goods, services, or ideas.
Using the Marketing Opportunities Presented by Business Awards
Every business award has a natural build-up, and you can use this natural build-up to your advantage in your marketing by using the excitement and “buzz” surrounding the event.
Utilise blog postings, social media, and consumer communications to be outspoken and visible as the excitement for the event grows.
Take into Account these Strategies when Creating Your Communication Content:
- See who you are up against if you are on a short list that has been released. Create arguments, illustrations, and data that show how you are superior to your competitors.
- Create a series of articles with recurring themes based on the main points of your contribution. Articles, white papers, blog entries, social media updates, case studies, films, infographics, etc. are examples of this type of content.
- Promote the awards; the sponsors will be impressed. Use hashtags related to the awards on social media as well. Award organisers are sure to be watching this and will share, like, or retweet your updates. This will consequently place you in front of more people.
- Create several campaigns to persuade clients, contacts, and suppliers to cast ballots on your behalf if you need their support in the event. Don’t think one campaign will be sufficient. Make it simple for people to access the voting mechanism in your messages by, for example, sharing the URL and routinely directing people there. Encourage everyone on your team to share this information with others.
Business Awards: Are They Worth It?
In light of the time and effort required to submit an award, it’s crucial to assess if doing so is a wise financial decision for your company. Analyse the effects of your participation in an award ceremony over the subsequent 12 months.
What advantages has it given you:
- more media coverage?
- access to fresh contacts and clients?
- improvements in sales, inquiries, and client loyalty?
- improvements in employee retention and recruitment?
To determine whether your participation in the awards has led to the results you wanted, compare these to your initial goals. And if it has and is helping your company expand, think about what other distinctions would be important to explore.
Some honours are cumulative, while others work best together. You might discover that more awards are now within your reach once you’ve won one.
Incorporating business awards into your advertising strategy can be a game-changer for your brand’s visibility and credibility. By carefully selecting awards, creating compelling content, leveraging social media, optimising for SEO, and monitoring your efforts, you can maximise the benefits of your award wins. Remember, the journey doesn’t end with a single award – it’s a continuous process of showcasing your commitment to excellence and innovation.