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How To Maximise Business Awards for Your Advertising

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There are several marketing opportunities to take advantage of during the application process if you have chosen to pursue a business award.

Whether you succeed or fail in the competition, the opportunities can still provide your company a competitive edge, make it stand out, and make an impression on customers.

In this post, we examine the plethora of marketing opportunities that present themselves prior to, during, and after the event. When properly utilised, they can assist you in bringing attention to your company, spreading awareness, and promoting crucial goods, services, or ideas.

Using the Marketing Opportunities Presented by Business Awards

Every business award has a natural build-up, and you can use this natural build-up to your advantage in your marketing by using the excitement and “buzz” surrounding the event.

Utilise blog postings, social media, and consumer communications to be outspoken and visible as the excitement for the event grows.

Take into Account these Strategies when Creating Your Communication Content:

  1. See who you are up against if you are on a short list that has been released. Create arguments, illustrations, and data that show how you are superior to your competitors.
  2. Create a series of articles with recurring themes based on the main points of your contribution. Articles, white papers, blog entries, social media updates, case studies, films, infographics, etc. are examples of this type of content.
  3. Promote the awards; the sponsors will be impressed. Use hashtags related to the awards on social media as well. Award organisers are sure to be watching this and will share, like, or retweet your updates. This will consequently place you in front of more people.
  4. Create several campaigns to persuade clients, contacts, and suppliers to cast ballots on your behalf if you need their support in the event. Don’t think one campaign will be sufficient. Make it simple for people to access the voting mechanism in your messages by, for example, sharing the URL and routinely directing people there. Encourage everyone on your team to share this information with others.

Business Awards: Are They Worth It?

In light of the time and effort required to submit an award, it’s crucial to assess if doing so is a wise financial decision for your company. Analyse the effects of your participation in an award ceremony over the subsequent 12 months.

What advantages has it given you:

  • more media coverage?
  • access to fresh contacts and clients?
  • improvements in sales, inquiries, and client loyalty?
  • improvements in employee retention and recruitment?

To determine whether your participation in the awards has led to the results you wanted, compare these to your initial goals. And if it has and is helping your company expand, think about what other distinctions would be important to explore.

Some honours are cumulative, while others work best together. You might discover that more awards are now within your reach once you’ve won one.

Conclusion

Incorporating business awards into your advertising strategy can be a game-changer for your brand’s visibility and credibility. By carefully selecting awards, creating compelling content, leveraging social media, optimising for SEO, and monitoring your efforts, you can maximise the benefits of your award wins. Remember, the journey doesn’t end with a single award – it’s a continuous process of showcasing your commitment to excellence and innovation.

Dresner Advisory Services Makes Award Announcement

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Announcement means a press release issued by the company announcing the signing of an agreement whereby the company will be acquired by or merge with any other entity or a tender offer for the shares of the company stock will be initiated.

Dresner Advisory Services today announced the winners of its 2018 Industry Excellence Awards. The annual awards acknowledge vendors who have achieved a leadership position in the company’s 2018 Wisdom of Crowds® Business Intelligence, Enterprise Planning, and / or Analytical Data Infrastructure Market Studies.

The reports are based on data collected from end users and provide a broad assessment of each market including current usage, key drivers, technology priorities, and future intentions as well as performance ratings of relevant vendors.

The Dresner Advisory Services Industry Excellence Awards go to vendors who achieved leadership status in two industry-rating models included in each research report. The Customer Experience model considers the real-world experience of customers working with vendors’ technology solutions on a daily basis, plotting the various customer touch points against sentiment surrounding product and technology.

The Vendor Credibility Model considers a vendor’s relationship with customers, plotting perceived value for price paid against a calculated “confidence” score.

Overall Leaders

Overall leadership awards recognise vendors who demonstrate excellence across all categories of measurement: product / technology, sales and service, value, and confidence.

Overall Leaders for Business Intelligence are: Dimensional Insight; Domo; Jedox AG.; Looker; Pyramid Analytics; Sisense; and Zoomdata.

Overall Leaders for Enterprise Planning are Board; Jedox AG; Prophix Software, Inc.; and OneStream Software.

Overall Leaders for Analytical Data Infrastructure are: Exasol and Snowflake.

Customer Experience and Technology Leaders

Customer Experience leaders are vendors who demonstrate high levels of sales and service as well as product / technology. Technology Leaders are vendors with strong product offerings.

ClearStory Data; Information Builders; and Salesforce are Customer Experience Leaders for Business Intelligence.

Host Analytics is a Customer Experience Leader for Enterprise Planning.

Technology Leaders for Business Intelligence are Board; Google Cloud; MicroStrategy, Inc.; Tableau; and TIBCO Software, Inc.

Google Cloud is a Technology Leader for Analytical Data Infrastructure.

Credibility and Trust Leaders

Credibility leaders are vendors whose customers reflect a high level of confidence and sense of value for price paid. Trust Leaders are vendors whose customers reported a solid perceived confidence.

Credibility Leaders for Business Intelligence are Google Cloud and TIBCO Software, Inc.

Google Cloud is a Credibility Leader for Analytical Data Infrastructure.

Trust Leaders for Business Intelligence are: Board; ClearStory Data; Information Builders; MicroStrategy, Inc.; Salesforce; and Tableau

Host Analytics is a Trust Leader for Enterprise Planning.

The Wisdom of Crowds flagship reports are based on data collected on usage and deployment trends, products, and vendors. Users in all roles and throughout all industries contributed to provide a complete view of realities, plans, and perceptions of the market.