What Is a Marketplace? We Explain Here

A marketplace is a huge company that works with numerous vendors, has a catalogue, and often carries a lot more product than an internet store. Does this imply that they require more management skill? No, not always. Contrarily, this is frequently the case.

When launching a business, an online store owner who handles their own stock and inventory typically needs to make significant investments in stock acquisition and management. However, since external merchants own the inventory that is available on marketplaces, there is no investment in stock management.

Therefore, market owners just need to ensure that their sellers are abiding by the standards and norms for quality. The fact that SaaS marketplace solutions, like Shopify, offer cutting-edge inventory management solutions with cost-effective plans makes it possible that marketplaces are the simpler and more lucrative of the two business models when it comes to managing occasionally large and diverse inventories.

There are a lot of things to consider while running an online store, including managing the inventory, the site, the customers, the marketing, the sales, the social media, the content, and much more. When operating a marketplace, on the other hand, the primary goal is to simply provide the greatest platform for users, both marketplace merchants and the clients they serve. There is a lot less work for business owners that use a cutting-edge marketplace SaaS solution to handle the technological side of the marketplace. Because of this, they can give their users more value and make the market better suited to satisfy their wants.

Large-scale business strategy

Marketplaces provide their proprietors with surprisingly simple, expandable business strategies. The largest businesses in the world serve as excellent examples.

For instance, Uber does not own its vehicles. Both Amazon and Airbnb do not own the apartments or the majority of the products and services they sell. Although marketplaces must sell more products or services to break even, because the emphasis is on the platform and connecting customers, economies of scale are simpler to achieve.

6 Best Automated Home Systems

Through the utilisation of hubs, the very finest home automation systems currently on the market give you unprecedented control over the smart gadgets in your home.

To further enhance the safety and convenience of your home, these hubs give you centralised management of several appliances and features, including the Internet, heating and cooling, lighting, and more.

Given this, I propose we examine the six best home automation systems available for the modern smart house.

1. Schneider Electric Wiser Smart Home System

Best Deals: Visit Schneider Electric Wiser Website.


  • Simple integration of intelligent systems
  • Solution for the modularisation of smart and automated homes
  • Save on Energy
  • Excellent interoperability with other types of systems

The Scheider Electric Wiser App has several useful features, such as a unified app for controlling various aspects of your home, including lighting, temperature, shutters, and security systems. In connection with this, Scheider Electric Wiser App features cutting-edge technology that will assist you in lowering your overall energy consumption while retaining the same level of comfort.

The Wiser system is simple to install, in addition to being modular and adaptable. Your data and privacy are both treated with the utmost respect and are fully protected at all times. Scheider Electric Wiser App generally provides a better experience than its competitors.

2. Amazon Echo

Best Deals: Go to Amazon


  • Excellent compatibility
  • It is simple to set up and use
  • Option for precise voice command input
  • Numerous positive characteristics

Amazon’s Alexa voice-detection technology is used in the Echo home automation system, which comes in various forms, including the Echo Auto for automobiles, the Echo Show for televisions, and the Echo Spot for alarm clocks. Everyone can be integrated with the original Echo or the Echo Dot, which offers a more wallet-friendly option. Because it has omnidirectional microphones and speakers, the Amazon Echo makes it simple to connect with the device from any location in the room.

3. Google Nest Hub

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  • Google Services are Integrated.
  • User-friendly visual user interface.
  • Excellent congruence between us.
  • Responsive voice commands.


  • Concerns about privacy.
  • The screen is quite small.

The Google Nest Hub provides information on local events as well as the weather, as well as traffic, and road conditions. It also responds to commands in the form of music. On the other hand, the Nest Hub is distinguished by its user-friendly graphical interface, which can be accessed via a tablet device. In addition, it is highly compatible with the other systems in your smart homes, such as the lighting, heating, and security systems.

4. Wink Hub 2


  • It is possible to automate settings.
  • Highly adaptable.
  • includes a portable application.


  • Some controls are restricted.

Wink Hub 2 is a top home automation system since it can do much. Downloading the app and linking it to your home’s smart gadgets are all required to start the setup process. Perhaps most impressive is its support for “If Then, This, That” protocols. That is to say, your smart home’s automation system can be programmed to carry out granularly tailored instructions.

5. Samsung’s SmartThings


  • Powerful battery backup.
  • The configuration process is fully automatic.
  • Mobile application.


  • The user experience is restricted.

Samsung SmartThings is a smartphone app for home automation that is compatible with other Samsung goods, such as smart buttons and sensors. It has a backup battery in case of a power outage at your house, it’s compatible with other gadgets and it can be customised using the IFTTT service. The most significant drawback is that some people may find the software difficult to use.

6. Apple’s HomeKit

The Apple Homekit Website Has the Best Prices.


  • Excellent adaptability.
  • Top-notch hardware support.


  • Only compatible with Apple devices.

Those who are exclusively concerned with Apple products may find the Apple Homekit a suitable alternative. It may be less flexible than competing home automation systems, but Apple’s Siri voice control is light years ahead of the competition. This is a solid alternative for Apple users seeking a smart and automated home.

Are Spreadsheets Giving You A Headache? Easier Ways Explained

Most businesses use spreadsheets for the storing and analysis of financial data. Spreadsheets are an excellent tool if you’re looking to manage large sets of data and work with them. However, working with spreadsheets can be a nightmare, especially if you’re not well versed with the way databases operate. Here are a few ways firms can easily use spreadsheets without giving themselves a headache.

Master the Interface

You can’t just start reading a book without learning your ABCs first. In the same vein, you can’t carry out your daily tasks on spreadsheet software without familiarising yourself with it first. One way you can master the interface of spreadsheet software is to read articles and watch tutorials that teach you about the basic tasks you can carry out in the software. This includes navigating the entire interface, learning handy shortcuts, and experimenting with the software.

One way of making your life easier is by learning and mastering the formulas of the spreadsheet software you’re using. This way, you won’t have to manually carry out calculations, which can be time-consuming, especially if you’re working with larger sets of data.

Opt for User-Friendly Spreadsheets

Spreadsheets are an essential tool used by most businesses. Due to their complexity in terms of nature, most business owners shy away from adding spreadsheet software to their business toolkits. However, there are many user-friendly spreadsheet software that is easy to use, navigate, and have user-friendly task commandments. Google Sheets, for instance, is gaining a lot of popularity amongst most business owners and is one of the top-used spreadsheet software all over the globe.

This tool is easily manageable and comes with various extensions and additional tools that firms can use according to their business needs. Many firms sync Amazon Seller Central to Google Sheets to instantly sync and add their seller information and statistics for data collection and analysis. All in all, Google Sheets is a management tool with a clean layout and functionality.

Benefits of Using Spreadsheets

There are several benefits spreadsheets provide to businesses. Their benefits include:

  • Allowing businesses to store data in a structured manner 
  • The existence of templates for entering data for ordinary business tasks, such as cash flow budgeting o recording expenses
  • Analysis of data, including calculation of profits and losses, counting of data, filtering of data, and measuring the overall performance of the business
  • Presentation of financial business data through business charts and graphs
  • Visualising present data and carrying out analysis and budgeting the future performance of the company

Spreadsheets are an excellent tool for business, given the fact that they work with a need to process large amounts of data. Learning how to use spreadsheet software can be difficult, especially if you’re not very tech savvy. Familiarising yourself with the tool, learning the basics, and opting for user-friendly spreadsheet software can change the game for you. While they may be difficult to grasp at first, mastering the art of operating spreadsheet software can help you store and analyse your financial data in a timely and cost-effective manner.

Trends in Privacy and Data Security 2022

As technology grows and the online world expands, more data is being collected by sites, social media platforms, virtual assistants, and even engagement tracking tools. However, above all, consumers are the most concerned about data privacy.

The internet has been around for three decades, but over this time, many changes have been made to the online world, especially the way we collect data. Now is the time we are more concerned about data privacy since more data is being collected.

Due to this, we are seeing a major shift in concerns regarding data security. Well, let’s not wait any further because, in this article, we will see the trends you need to follow in data privacy and security during 2022.

What are the trends in data privacy and security this year?

First and zero-party data

Most advertisers are paying special attention to first-party data and are considering it more favourable than third-party cookies. First-party data is provided by the user and not by any third party. Nevertheless, it’s more effective than collecting data from a third or second party. On the other hand, we have zero-party data when customers intentionally share their personal information with a business/brand. posted an entire blog about how many companies are now shifting to zero and first-party cookies. So we might even say goodbye to third-party cookies sooner than you think!

With first-party data becoming more common, advertisers are more interested in investing time in partnering directly with businesses instead of gathering third-party data. This is a new method of strengthening business ties and ensuring that consumers’ data is safe and sound from potential threats. Nevertheless, it increases a sense of trust and contributes to a long-term relationship.

An increase in data control by consumers

This isn’t any trend that will run out anytime soon. Consumers have the right to gain complete control of their private data. However, as companies collect more data, consumers raise eyebrows about security concerns about their personal data. Sensitive information isn’t something that should be shared with everyone, and it only takes one breach to ruin the entire reputation of a brand.

For example, companies like SEON are using data analytics for fraud detection to avoid these issues. This allows companies to detect suspicious behaviours and prevents fraud on a large scale.

However, as more data is being collected, even large privacy regulators such as the GDPR are asking companies to allow consumers more control over their data. Moreover, those who don’t grant them authority will face hefty fines and have a damaged reputation regarding privacy policies.

An increase in privacy technology investment

To keep pace with technology evolving, companies will begin to invest in and integrate privacy policy technologies into their compliance programs. In fact, according to a study, around 70% of companies worldwide have incorporated AI into their daily operations, which is expected to increase even more soon.

Nevertheless, companies have also increased the amount of money spent on data privacy. Currently, the average amount of money spent on privacy is around $1.3 million, which is expected to increase even more in the near future.

An increase in fraud prevention software

As we mentioned before, more data is being collected by organisations worldwide. What does that mean? It means that organisations are taking more responsibility for holding more private data. Thus, the more personal data you have, the worse it’ll be if it gets hacked by a cyber attack. Not only will it damage your reputation as a company, but it will also impact the sensitive information that has been lost.

Furthermore, companies turn to fraud prevention software. Especially in industries that collect lots of data like e-commerce, fraud prevention software can help prevent any dangerous online attacks. According to statistics, there is a cyber attack every 39 seconds! So, if your security levels are low, you never know if you are the next one to be targeted or not.

If you have an online store, you know better than us that sensitive payment information is collected during the checkout phase. During this phase, there can be many threats made by online attackers to steal credit cards from online shoppers.

A fraud prevention software will detect real-time card cracking, account takeovers, and other suspicious activities during the checkout phase. In short, before an online attacker gets to the core of your information, you’ve already found ways to stop them with your fraud prevention software!

No more cookies

No more cookies? What do we mean? First-party data is changing the way information is being collected by organisations. Thus, third-party cookies are becoming outdated and might even become disabled entirely in the future.

What else do we know about first-party data? The fact that they are becoming more commonly used by Big Tech. Not only can they store this information, but they also attract advertisers looking for a target audience. However, in the near future, Big Tech and advertisers will need to change their habits in collecting and monetising data!

Data privacy regulators are becoming more strict

Powerful privacy regulators such as the GDPR and CPRA are becoming more strict and concerned about data privacy. For example, even though 2021 had a 5% lower data breach compared to 2020, more than 20 billion records were still breached just last year. Thus, the GDPR and CPRA have long been concerned about this.

Even though these are the major privacy regulators, most countries worldwide have data privacy protection laws. This allows countries to enact any illegal data collection, storage, and much more.

Above all, since we said that these privacy regulators are becoming more strict, this also means that there is an increase in fines for those who refuse to comply with these rules. However, don’t put yourself out of this circle because anyone can fail in complying with data privacy rules.

Here are some examples of companies that failed to comply with data privacy rules and paid the price:

  • Amazon: Had to pay a nearly $900 million fine because of the way it collects and shares personal data via cookies. Amazon could have avoided these fines but failed to get cookie consent on their site. All Amazon had to do was inform and give opt-in options before setting cookies for users on their devices.
  • WhatsApp: Many thought Google would be ranked second after Amazon’s huge fine until they failed to explain how they process sensitive data. The social media giant had to pay a fine of more than $250 million, pushing Google’s fine size to third place! 
  • Google Ireland: Google Ireland was the target here by the GDPR. Why? Since it failed to adequately define how it processes its cookies on YouTube, which violates the GDPR. Nevertheless, it didn’t only receive a fine from the GDPR but also got a hefty fine from Google LLC, based in California as well! The fine was more than $100 million, and what is worse is that it was two fines in one! 
Brands are becoming more demanding against third-party data collectors

If we have learned anything in the past years, it’s that no organisation is immune to online attacks. While we may think that these breaches only happen from poor protective security measures, that isn’t the truth. Third-party data collectors play a huge role in these breaches as well, if not even more than we think!

With first-party data substituting third-party ones, you can expect many organisations globally to shift the way they collect data, and this is to become more demanding against third-party data collectors. As data privacy policies continue to change and evolve, so will the demands of organisations collecting data!

Wrapping everything up

That’s about it for this article. This is it on trends in privacy & data security that we should expect this year. Moreover, as we may know, data privacy and security are changing for good, so we can expect many new things this year. However, simultaneously, we should be concerned about our data security and ensure that we are not allowing online attackers to easily get through to our information.

Nevertheless, it only takes a single breach to hurt your brand’s reputation and it’s important to always stay compliant with local data privacy regulators and even the GDPR and CPRA. It can only take a few mistakes that can cost you to pay hefty fines that won’t only hurt your finances, but even shut down your business completely!

Roku Extends Distribution Agreement with Amazon and IMDb

Hardware digital media brand Roku has announced this week that it extended its distribution agreement with Prime Video and IMDb TV apps on all Roku devices.

Prime Video is a video on-demand over-the-top streaming and rental service of Amazon offered as a standalone service.

Terms of the deal are yet to be disclosed. However, the noticeable rise in Roku’s share price is still well under half the streaming platform’s 52-week high.

IMDb TV is a demand streaming service owned by Amazon. The service launched in January 2019 as IMDb Freedive.

Roku and Amazon’s renewal was reached without any public fireworks erupting — in contrast to some of Roku’s recent distribution deals.

Roku complained that Google was behaving in an anticompetitive manner. Among other things, Roku had objected to what it said were Google’s demands to give YouTube search results preference over other content sources via a dedicated row and to omit search results from non-YouTube sources if users were in the YouTube app on Roku.

Roku takes 30% of ad inventory on partner channels and keeps 20% of gross transaction revenue for paid applications.

Roku first launched IMDb TV in January 2021, while Prime Video has been on Roku devices in the United States for more than a decade. Amazon added the Roku Channel to Fire TV device family in October 2020.

Roku ended 2021 with 60.1 million active accounts, up 17% year over year but well below its 39% pandemic-fuelled gain of in the year-earlier period.

56 percent of people claimed watching more videos on streaming platforms on television.

The company has seen a revenue slowdown in its Platforms segment and rising costs in its hardware business in recent months.

Top Reasons Why HR Is Crucial to Any Company

HR is the set of people who make up the workforce in a company. Many business owners get their companies off to a great start, but as they grow, they run into problems with personnel management. Managing employees takes time and demands a certain set of abilities.

HR is a skill set that many entrepreneurs require. An HR’s worth in a company isn’t often immediately evident, regardless of capabilities. When it comes to the people they hire and manage, company executives feel as if they have figured everything out with just a few workers.

However, when a company expands, executives frequently discover that they don’t have enough time to deal with daily people management and recruitment, and the focus on people can quickly slip away. This is an expensive error that may have a negative impact on employee happiness, culture, and long-term success.

Historically, HR was concerned with recruiting, firing, and the yearly salary review. However, HR has lately been reframed in a positive light, and it now has a far broader scope—it also plays a key role in fostering a healthy corporate culture and increasing employee productivity and performance. Every business needs an HR department, whether it be Amazon, Sysco, or even Starbucks.

1. Recruitment

HR recruiters oversee the entire hiring process, from resume screening to arranging interviews to onboarding new workers. Generally, they examine which methods are best suited for the organisation’s goals, as well as the most successful ways for recruiting applications. It might be challenging to find the ideal people to work in your company; it could even take months to complete a recruitment process, and doing it wrong can be pricey.

One of the most critical components of HR is finding a good match. Your business will suffer if you hire too many workers, too few, or the wrong applicant. Onboarding is likely the most underappreciated aspect of the hiring process. This refers to the entire process of hiring, greeting, orienting, and engaging a new hire, as well as assisting them in adapting to your company’s culture.

2. Examining Benefits

Benefits experts can help a company cut expenses related to turnover, attrition, and replacing employees. They are vital to the company because they have the skills and ability to strike a deal for group benefits packages for employees that are both within the company’s budget and in line with current economic realities. These HR employees are also aware of the types of employee perks that are most successful in retaining employees. This can help the organisation save money on turnover, attrition, and recruiting replacement employees.

3. Risk Management

Employers have a responsibility to create safe working conditions for their employees. The compliance with occupational safety and health administration laws is managed by HR workplace safety and risk management professionals. These employees keep correct work logs and records and devise programs to limit the incidence of workplace injuries and deaths. HR workplace safety and risk management experts are also involved in increasing knowledge and proper management of dangerous machinery and toxic materials, thanks to workplace safety professionals.

4. Employee Satisfaction

The HR department is in charge of evaluating if employees are content with their supervisors, as well as the job and its responsibilities. As satisfaction is difficult to quantify and at best ambiguous, HR professionals must carefully construct employee surveys, supervise focus groups, and conduct an exit interview plan to identify how the firm may improve in connection to its workers.

Employee relations experts in HR seek to improve the employer-employee connection and assist the company to achieve high levels of performance, morale, and happiness throughout the workforce. They conduct employee opinion surveys, focus groups, and seek employee feedback on job happiness and strategies for the company to maintain positive working relationships.

In conclusion, HR identifies the causes and/or reasons for current or former employee unhappiness and handles those issues in the most effective way possible to increase morale and motivation within the organisation.