Posts

Ideas For Exciting Side Businesses In Your Twenties

A person who takes on a side job in addition to their principal employment to augment their income may also refer to it informally as a side hustle or side gig.

You should hustle while you’re still in your twenties because you can. You shouldn’t put off doing new things that will help you achieve financial freedom till you are older. Have clear objectives as soon as possible to drive you to work hard.

Our twenties are a time of self-discovery, career orientation, and several adventures filled with trial and error.

The seven methods listed below will help you start earning money in addition to your full- or part-time employment and studies:

1. Blogging

Even though blogging has evolved significantly in recent years, it is still a fantastic side business to start in your twenties.

How about starting a blog today and earning money?

Numerous articles claim that everyone can succeed financially through blogging, however this is a joke. If you go into it with the appropriate goals, blogging may be a terrific side business.

The short version is that blogging is a very slow, time-consuming, and challenging way to make money.

Blogging, however, is the best method to feed your passion for writing and acquire a taste of internet entrepreneurship.

2. YouTube

Similar to blogging, the ecosystem on YouTube is slow and congested. Even so, it’s a stimulating task for your imagination.

The best place to start honing your filming talents is on YouTube. In a similar spirit, it’s a fantastic venue for showcasing your abilities and spreading your message.

Even better, once you reach YouTube’s monetisation threshold, your passive money will start to flow without you having to put up a website.

3. Ghost-writing and Copyediting

Due to its ease, copyediting is one of the top side business concepts for people in their twenties.

Shakespeare is not required to revise writings written in normal English. This also holds true for ghost-writing.

In order to produce more content, many blogs and websites use ghost-writers. Frequently, students ask ghost-writers to assist them with their essays. And instructors frequently request exercises from independent contractors.

4. Independent Writing

Similar to copyeditors, many companies use independent contractors to write blog posts and other material for their websites.

The major benefit is the exposure you receive by writing under your name as a freelancer.

Freelance writing is the best option if you want to develop a writing profession over the long run. Once you’ve mastered your craft, you’ll build enduring relationships with clients, guaranteeing consistent work.

Writing for clients on a freelance basis is another excellent way to earn money while starting a blog. It can take your blog one or two years to start making money.

In the interim, freelance work can supplement your income or help pay for your blogging expenses.

5. Programming and Coding

The benefits of learning to code in your twenties are very obvious. First, coding is quickly becoming into a broad ability rather than a specialised one in our hyperconnected society. Second, the majority of people in their twenties are already familiar with the world of programming and coding.

A notable edge over prior generations is that many millennials experiment with software development in their childhood bedrooms.

Finally, programming and coding are now commonplace in practically every industry.

6. Airbnb

In their twenties, many people rent shared apartments. Some people buy their first condo. Others continue to live with their parents.

Regardless of the sort of real estate, the majority of us have an extra room or at the very least an extra couch. Nowadays, everything and anything can be rented out on Airbnb. You can visit Income Artist to learn more about the best mortgage lenders, investing, and general finance.

You’ll find tenants, particularly if you reside in a big metropolis with a regular influx of visitors and/or students. Additionally, these tenants may assist you in paying your rent or mortgage.

7. Internet Advice

The term “consulting” is rather general. The market is also doing well. The good news is that practically every industry nowadays has a need for consultants.

You can find a market whether you want to advise customers on their choice of honeymoon destination, personal financial decisions, or dog food.

Each of us has expertise in a variety of fields.

Online consulting is a simple side business to get into. Put your skills to use and make them valuable to others.

Brands That Nailed Their Branding: Inspiration for Your Next Marketing Campaign

Behind every successful brand lies a tale of strategic branding that sets them apart from the competition. From the sleek Apple, and iconic Coca-Cola to the renowned Nike, these brands have expertly crafted a unique identity.

In this article, we will comprehensively examine some of the most inspiring examples of brands that have nailed their branding, and uncover the secrets behind their success. Let’s get started!

What Is Branding?

In simple terms, branding involves creating and communicating a specific identity for a brand, enclosing its values, personality, and promise. In the world of digital marketing, branding goes beyond slogans and logos and encompasses the strategic use of various digital channels to create a compelling brand presence.

It involves using the digital landscape to boost brand inspiration, engage with the audience, and foster loyalty.

Types of Brand Personalities

The term “brand personality” describes the human-like qualities and attributes that have been given to a brand in order to give it a distinctive identity and position in the minds of consumers. Depending on their target demographic, sector, and marketing approach, brands can take on a variety of personalities. Some people may have not started their company because of the lack of brand inspiration. If you are one of them, here are the different brand personalities:

  • Sincere: Brands with a sincere personality are seen as genuine, honest, and trustworthy. They often evoke emotions of warmth, compassion, and reliability. 
  • Exciting: Brands with an exciting personality are adventurous, daring, and full of energy. They appeal to consumers who are looking for excitement, stimulation, and novelty. 
  • Competent: Brands with a competent personality are reliable, capable, and knowledgeable. They are often associated with expertise, professionalism, and high-quality products or services.
  • Rugged: Brands with a rugged personality are tough, durable, and reliable. They are often associated with outdoor adventures, strength, and resilience. 
  • Sophisticated: Brands with sophisticated personalities are elegant, refined, and cultured. They are often associated with luxury, exclusivity, and high-end products or services. 
  • Innovative: Brands with an innovative personality are creative, forward-thinking, and cutting-edge. They are often associated with technology, progress, and innovation. 
  • Friendly: Brands with a friendly personalities are approachable, affable, and down-to-earth. They are often associated with friendliness, warmth, and customer service. 
  • Playful: Brands with a playful personality are fun, light-hearted, and humorous. They appeal to consumers who are looking for entertainment, joy, and playfulness. Examples of brands with a playful personality are LEGO, M&M’s, and Disney.
  • Rebellious: Brands with a rebellious personality are non-conformist, edgy, and unconventional. They challenge the status quo and appeal to consumers who seek to break the rules and go against the norm. 
  • Patriotic: Brands with a patriotic personality are associated with national pride, patriotism, and loyalty to one’s country. They often evoke emotions of patriotism, unity, and patriotism. 

With all those said, let’s explore the brands that nailed their personality and how they can be of inspiration to you.

Top 5 Brands That Nailed Their Personality

Over the years, various brands have nailed their personality and become an inspiration to smaller brands through their designs, messaging, and many more. Below is a list of some of these brands that have nailed their personality over decades.

Apple Inc.

First on our list is Apple. Named the most valuable brand in the world, with a brand value estimated at $2520 Billion, it is evident that Apple is indeed a masterclass example. Known for its sleek and minimalist designs, Apple’s identity exudes:

  • elegance
  • innovation
  • and simplicity. 

Apple’s branding strategy focuses on creating a sense of belonging and exclusivity. By placing its products as top-notch, it is evident that Apple has built a customer base that mirrors its vision of “thinking differently.” A major takeaway from Apple’s branding success is consistency and competence in brand messaging, design, and overall brand experience.

Coca-Cola

Second, on our list is Coca-Cola. Coca-Cola is inarguably the world’s most recognised beverage brand. With a prosperous history of over 100 years, Coca-Cola has established itself as an emblem of happiness, celebration, and togetherness.

Its marketing strategy focuses on creating emotional connections with its consumers. Also, its iconic campaigns, such as the “Holidays Are Coming” campaign, which features the Coca-Cola truck, are famous culture and are eagerly counted on yearly.

A major takeaway from this brand’s success story is that you must focus on creating an emotional connection with your audience with the help of sincerity. By doing that for your brand, you can craft a brand identity that resonates with your audience on a deeper level. Thus, creating a lasting impression.

Nike

Nike, the multinational sportswear label, is also one of the common brands that have nailed their personality over the years. Well-known for its iconic logo and “Just Do It” slogan, Nike has placed itself as a brand that motivates its audience to follow their dreams and drive their limits. We can say that Nike’s branding is synonymous with innovation, athleticism, and performance.

Often, Nike’s marketing campaigns feature renowned athletes and inspirational stories of common people achieving incredible feats. Also, the brand used social media as a powerful tool to:

  • engage its audience
  • promote its values
  • build a community of loyal fans and many more. 

A major lesson from Nike’s brand success story is to create a sophisticated personality that aligns with the values of your target audience. By understanding their needs and desires, your brand can inspire and motivate them, leading to increased brand loyalty.

Airbnb

Airbnb is a global online marketplace for accommodation. The brand has disrupted the traditional hospitality industry with its distinctive and innovative business model. Central to the brand’s success is its marketing strategy, which focuses on creating a sense of personalisation, belonging, and community.

Furthermore, the brand’s logo, featuring a simple yet meaningful combination of the letters A, B, and a heart, signifies the love for travel and the sense of home away from home. However, there is more. Airbnb also utilises user-generated content, including guest critiques and host profiles, to create trust and credibility among its community of travellers.

A vital takeaway from Airbnb’s success story is to create a brand that: 

  • brings about emotions,
  • encourages inclusivity,
  • builds a sense of community among the target audiences, etc. 

By doing this and aligning your brand design, messaging, and user experience with your audience, you can easily build a strong and loyal community around your brand.

Starbucks

Starbucks, the multinational coffeehouse chain, is a brand that is synonymous with community, quality, and the coffeehouse culture. The brand is characterised by its iconic green logo, simple yet sophisticated store design, and distinctive coffee experience.

The branding strategy revolves around creating an innovative third place between work and home, where customers can unwind, connect with people, and enjoy coffee. Starbucks also emphasises its coffee quality, promoting stability, which resonates with its socially- conscious target audience.

In addition to all these, Starbucks has utilised its holiday cups and seasonal promotions to create excitement among its customers. Thus, reinforcing its brand identity as a part of the holiday tradition.

A key takeaway from Starbucks’ success story is to create a brand experience that goes beyond the product itself. By building a unique and alluring brand environment and promoting relatable values for your target audience, you can create a strong and memorable brand identity.

Conclusion

As stated above, branding is a vital element of marketing that can greatly impact a brand’s success. The listed brands have all mastered the art of branding and have created strong identities resonating with their audience. Furthermore, these brands have shown the significance of consistency and going the extra mile to create an outstanding brand experience.

As you plan your next marketing campaign, be inspired by these successful brands. Explore various ways to create a strong brand identity that resonates with your target audience. Additionally, consider how to align your brand design, messaging, and user experience to create an emotional connection with your audience. Also, ensure you utilise social media as it is a powerful branding tool. By doing all these, you are one step closer to building a loyal customer base and achieving marketing success.

FAQs

Here are some frequently asked questions: 

What is Branding and Why is It Important for Marketing Campaigns?

Answer: Branding refers to the process of creating a unique identity for a company, product, or service through consistent visual and messaging elements. It is important for marketing campaigns as it helps build brand recognition, creates emotional connections with customers, and differentiates a brand from its competitors.

How Can I Incorporate Successful Branding Strategies into My Marketing Campaign?

Answer: You can incorporate successful branding strategies into your marketing campaign by studying and analysing successful brand examples, identifying the key elements that make them stand out, and adapting those elements to your brand. This could include consistent use of brand colours, fonts, logos, taglines, and brand voice in your marketing materials.

What Are Some Common Mistakes to Avoid When Developing a Brand Identity for My Marketing Campaign?

Answer: Some common mistakes to avoid when developing a brand identity for your marketing campaign include inconsistency in visual and messaging elements, not understanding your target audience and their values, lack of differentiation from competitors, and not aligning your brand identity with your overall marketing strategy. It’s important to thoroughly research and plan your brand identity to ensure it resonates with your target audience and supports your marketing goals.

It’s Too Early to Buy The Dip in Airbnb Stock

The stock of Airbnb has been negatively impacted by a perfect storm of rising rates, economic fears, unfavourable press due to anecdotal experiences, and increased competition in the alternative-stay market. The industry leader in alternative lodging has been under pressure for almost two years, and without any significant catalysts in the works, Airbnb stock may find it difficult to turn the tide and sustain a climb back to 2021’s highs.

Furthermore, as macro headwinds become more intense, the previously mentioned unfavourable points could potentially get worse. Given that the stock is currently trading well above £90, I am mildly pessimistic on ABNB.

Post-Recession Environment

Like most early adopters in an industry, Airbnb has a significant moat around its portion of the market for alternative lodging. It appeared for a moment that the company’s network and brand were so powerful that they deserved their own word.

The large chains have sufficient financial resources to potentially stifle their disruptors. Though it will be very challenging for Airbnb’s more powerful competitors to level the playing field, one would hope that their continuing progress would erode Airbnb’s protective barrier.

A new brief report on negative customer experiences with Airbnb could worsen the situation and give competitors an opportunity to steal some of Airbnb’s customers.

Airbnb Stock Declines After Short Report

Recent news of a research documenting unfavourable customer experiences caused shares of Airbnb to drop as much as 6.6%. These issues include last-minute cancellations, dubious cleaning standards, and improper usage of covert cameras.

Almost anyone would be scared enough by any of these worries to choose the more expensive hotel than an Airbnb. Always keep in mind that short-sellers have their own objectives and can exaggerate dangers or prevalence.

There is no doubt that last-minute cancellations can seriously interfere with vacation plans. They can significantly increase prices and add a great deal of stress to any peaceful trip.

And Airbnb is doing well in that regard. The corporation increased the maximum fine for last-minute cancellations from £90 to £900 in August of last year.

It’s challenging to surpass the certainty offered by hotels in terms of stays. If you reserve a room, there is a good chance that your plans won’t be drastically changed by a cancellation. Itt appears that Airbnb is actively addressing one of the greatest drawbacks of non-traditional lodging.

The business has a chance to apply artificial intelligence to assist it resolve any disputes between guests and hosts.

Should I Buy ABNB Stock?

Wall Street rates the ABNB shares as a Moderate Buy. There are three sells, 15 buys, and 14 holds among the 32 analyst ratings. The average price objective for Airbnb stock is £125, suggesting a potential gain of 23.6%. Analysts have set price goals for the stock that range from £82 per share to £155 per share.

The Final Verdict on Airbnb Stock

After a difficult 2022 for the IT industry, Airbnb stock fell to fresh record lows of about £75 per share.

What Is a Marketplace? We Explain Here

A marketplace is a huge company that works with numerous vendors, has a catalogue, and often carries a lot more product than an internet store. Does this imply that they require more management skill? No, not always. Contrarily, this is frequently the case.

When launching a business, an online store owner who handles their own stock and inventory typically needs to make significant investments in stock acquisition and management. However, since external merchants own the inventory that is available on marketplaces, there is no investment in stock management.

Therefore, market owners just need to ensure that their sellers are abiding by the standards and norms for quality. The fact that SaaS marketplace solutions, like Shopify, offer cutting-edge inventory management solutions with cost-effective plans makes it possible that marketplaces are the simpler and more lucrative of the two business models when it comes to managing occasionally large and diverse inventories.

There are a lot of things to consider while running an online store, including managing the inventory, the site, the customers, the marketing, the sales, the social media, the content, and much more. When operating a marketplace, on the other hand, the primary goal is to simply provide the greatest platform for users, both marketplace merchants and the clients they serve. There is a lot less work for business owners that use a cutting-edge marketplace SaaS solution to handle the technological side of the marketplace. Because of this, they can give their users more value and make the market better suited to satisfy their wants.

Large-scale business strategy

Marketplaces provide their proprietors with surprisingly simple, expandable business strategies. The largest businesses in the world serve as excellent examples.

For instance, Uber does not own its vehicles. Both Amazon and Airbnb do not own the apartments or the majority of the products and services they sell. Although marketplaces must sell more products or services to break even, because the emphasis is on the platform and connecting customers, economies of scale are simpler to achieve.