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MicroStrategy® Wins a 2018 Industry Excellence Award

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise analytics and mobility software, today announced that Dresner Advisory Services has honored MicroStrategy with a 2018 Technology Leader for Business Intelligence award for its strong position in the 2018 Wisdom of Crowds® Business Intelligence (BI) report.

The Dresner Advisory Services Industry Excellence Awards go to brands that were ranked as leaders in two user-rating models included in the Wisdom of Crowds series of global Dresner research reports. The reports are based on data collected from a large base of end users in the BI and analytics industry and provide a broad and detailed assessment of each market, including current product usage, key buying drivers, technology priorities, and future intentions, as well as performance ratings of all relevant vendors.

“We congratulate MicroStrategy for receiving top marks from its customer base,” said Howard Dresner, founder and chief research officer at Dresner Advisory Services. “The unique value of our research is in its end user perspective of the market, both in adoption trends and intentions, and the ability to provide an unfiltered assessment of industry suppliers.”

The MicroStrategy platform provides the capabilities organizations need to build and deploy modern analytics and mobility applications that transform and accelerate business decisions. By putting answers in everyone’s hands, regardless of enterprise role, function, or skill level, the MicroStrategy platform helps organizations become a more Intelligent Enterprise™.

“The recognition from industry leader Dresner Advisory Services marks another milestone in our mission of making every enterprise a more Intelligent Enterprise,” said Michael J. Saylor, CEO, MicroStrategy Incorporated. “With our award-winning enterprise analytics and mobility platform, organizations around the world can get the answers they need, delivered where they need them, to make effective decisions for competitive advantage, driving their digital transformation initiatives and planning today for tomorrow’s challenges.”

This award is the latest in a line of increasing industry recognition for MicroStrategy, which was top ranked in the 2018 Wisdom of Crowds Location Intelligence Market Study and received a Dresner Advisory Services 2017 Technology Innovation Award for embedded BI and big data analytics. Start a free trial of MicroStrategy Desktop™ today.

About Dresner Advisory Services

Dresner Advisory Services was formed by Howard Dresner, an independent analyst, author, lecturer, and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence (BI), information management, performance management and related areas.

About MicroStrategy Incorporated

MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics and mobility software. A pioneer in the BI and analytics space, MicroStrategy delivers innovative software that empowers people to make better decisions and transform the way they do business. We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications. To learn more, visit MicroStrategy online, and follow us on LinkedIn, Twitter and Facebook.

MicroStrategy, MicroStrategy Desktop, and Intelligent Enterprise are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Businesses struggling with GDPR compliance

According to a recent survey conducted by Deloitte, only 30% of organisations are have been responding to customer requests regarding their personal data within the GDPR timeframe.

What is GDPR?

The General Data Protection Regulation (GDPR) came into effect in May of this year. A measure put in place to modernise previous data protection directives from the 1990s, GDPR aims to keep pace with rapid technological changes when it comes to protecting customer information. Furthermore, GDPR was implemented to set in a place a more consistent set of guidelines across Europe.

Although GDPR regulations have been more effectively applied to technological advancements, it took more than four years of negotiation and discussion before GDPR guidelines were decided upon. This highlights how, even though steps have been taken, uptake is still too slow when compared to the innovation of the technology sector, and the potential misuse and monopolisation of data.

Each European country had the option to alter the laws slightly according to their own jurisdictions. In the UK, the Data Protection Act 2018 was initially greeted with some controversy since guidelines were amended in this country to protect cyber-security researchers.

These guidelines protect the consumer by allowing them easier access to what data a company has access to, as well as introducing steeper fines to organisations who go against regulations. This is overseen and implemented by the Information Commissioner’s Office (ICO). Companies must inform the ICO no later than 72 hours after any form of breach occurs where data they have stored has been accessed.

Businesses were allowed from May 2016 to May 2018 to prepare for and implement new GDPR measures, and so the question remains: why are businesses not fully adhering to the GDPR timeframe?

Is it the Brexit effect?

Post-Brexit changes should not have an overwhelming effect on GDPR guidelines, this is largely due to the contingencies each individual European country has been allowed to make so the laws most effectively work.

The two prior years businesses have had to fully prepare for GDPR have meant that businesses had the time to source other effective ways in which to gather the relevant information they need to conduct business, without breaching a customer’s right to privacy.

An example of a data breach story that made the headlines would be Facebook’s admission that 50 million ‘access tokens’ for accounts had been taken by unknown hackers. This is the kind of eventuality that GDPR regulations hopes to reduce through the introduction of stricter measures and hefty fines.

Survey conducted by Deloitte

“Six months in, what is clear is that some organisations are still grappling with the implementation of their GDPR compliance,” said Peter Gooch, cyber risk partner at Deloitte.

Deloitte has stated that in the six months GDPR has been in effect, more than two-thirds of organisations who took part in their global survey (consisting of answers supplied by 1,100 organisations) have been responding to customer data requests late.

Gooch continued: “Given the complexities of such programmes and increased consumer awareness of such requests, we would expect some bedding-in time. However, our research found that a fifth of organisations only aimed for bare minimum compliance back in May, which may be indicative of the delays some customers are currently experiencing.”

The GDPR timeframe for handling data requests submitted by the consumer (for example, the option to opt out of direct marketing or to erase their details from company systems) is one month. Although statistics for the fulfilment of this are low, it is an improvement on previous measures.

“That said, 33% of organisations surveyed continue to invest in their privacy practices, including in technology and talent,” said Gooch. “Since May, 70% of organisations surveyed have seen an increase in staff who are either partly or fully focused on GDPR compliance. For many, this included the recruitment of a dedicated Data Protection Officer (DPO). Of the countries surveyed, the UK leads in this respect, with 92% of respondents assigning a DPO.”

With DPO’s now being assigned role-specific responsibilities to handle GDPR guidelines, the number of businesses who are handling data requests in a timely manner should increase.

Gooch concluded: “Overall, organisations are taking the right steps in continuing their GDPR implementation and the majority (92%) felt confident in demonstrating their ability to conform in the long-term. In the immediate term, though, many will need to address today’s pressure to respond to data requests. This is particularly the case as online tools, enabling consumers to make mass data requests, increase in popularity.

“Those that are currently responding with some delay will need to take a more customer-centric approach, not only to meet the existing volume, but also the influx of requests their tools could create.”

If you would like to view our Privacy Policy, please click on the following link: https://www.advisoryexcellence.com/gdpr-privacy-policy/