Are you trying to impress a potential client, but aren’t sure quite how to go about doing it? Or does it feels like you’re doing everything you can, but there’s still something missing? Business is a really competitive field.

With so many competing alternatives for potential clients to choose between, it’s important that you stand out from everyone else.

But how do you do that? A satisfying interaction could lead to a potential long-term partnership, so let’s look at how to impress your clients and keep them coming back.

1. Treat Them Like a Real Person

It is important that you remember that a client isn’t just a pay check. They are technically a means to an end, but they are people, not machines and you should treat them as such. Potential clients need to feel like you genuinely care about their needs and desires and that the relationship will be mutually beneficial between the two of you. Don’t immediately get into business. If they are from Harrisburg, build a relationship over a meal at one of the many restaurants in Harrisburg, PA, to show that you value them as a person.

Try to create stimulating conversation and actually listen to what your client has to say, showing genuine interest in what they have to say.

2. Make It Worth Their While

Make it worth their while by throwing in a bonus every now and then. You can do this by offering them special offers, including a first-time buyer’s discount. You could also create a personalised deal where you bundle additional services together at a lower cost. Birthday specials, as well as the celebration of the business’s anniversary, can also be used as a reason to provide special deals.

These are just a few things you can do to incentivise clients to use your services over others. It is important that you pay attention to them and make it worth their while if you want to impress potential clients.

3. Make It About Them

As we’ve been saying, it needs to be all about your client. Make your brand’s policy sound as if it is about your potential client’s wants and needs and if you can’t change the policy to make it sound as if it is, go out of your way to show how you will make sure that they get what they need. Make it seems as if you want to do this and not that you are purely driven by ulterior motives. A big client shouldn’t feel like they are a burden or inconvenience to you and the business. Your customer is your pay check, so keeping them happy means that you get paid more.

Make it your goal to provide them with the best services you can and show that you are invested in finding solutions to their issues.

4. Respond in a Timeous Manner

We are living in a time of instant gratification. If we want something we generally want it now and we usually get it now, too. Think of Netflix, Google, and various other instant gratification platforms. This extends into the business realm. Clients want to feel like they are important and that you prioritise them and their time. You can’t leave their emails unread for days on end. Set and stick to the time frames in which you have promised to respond to clients.

Use online scheduling apps to schedule virtual meetings, to make you look professional as well as to help you stick to the time you promised. Timeous responses make clients feel appreciated and show that you care about them.

5. Set Realistic Expectations (so that you can exceed them)

You don’t want to set expectations too low when wooing a potential client but setting them too high could result in you losing your clients shortly after securing them. Setting realistic expectations means showing your potential client where you genuinely excel as a business, or as an individual, rather than overselling yourself and trying to pretend that you are perfect in every way.

Always strive for the best and to provide the best services you can, but don’t lie about what you can realistically achieve.

6. Be the Answer

An important way to make sure you secure clients is by showing them that you are the answer to their needs. Show that you are a valuable commodity and that you can solve their problems in a way that no one else can. Show them that you have a desirable network that can benefit them in ways that other competitors cannot.

There are quite a few ways that you can go about impressing potential clients, but nothing is set in stone. You need to work hard at fostering meaningful relationships with them.