Johanne Auger

Johanne Auger is our exclusively recommended Trademark Law expert in Canada on the Advisory Excellence website. If you need assistance in this area, please contact Johanne directly using the contact details listed above.

Endorsed by Advisory Excellence

As the Partner in charge of BCF’s Trademark group, Johanne Auger supports businesses of all sizes in developing and supervising national and international trademark portfolios. Her global vision of issues, her excellent listening skills and her personalized approach help her develop protection strategies tailored to the realities and needs of each client, whether in Quebec, Canada or worldwide.

With more than 25 years of experience in trademark protection, intellectual property management and litigation, Johanne advises start-ups, SMEs and large companies operating in the technology, agri-food, pharmaceutical, tourism, cultural, finance, manufacturing, textiles and retail industries.

An excellent communicator eager to share her knowledge, Johanne regularly gives trademark lectures to various organizations in Europe, Asia and North and South America. She provides customized training to senior management and marketing teams from several companies. She has also been the Director of the intellectual property courses offered by McGill University and the Intellectual Property Institute of Canada and has served on the Institute’s board of directors.

BCF Business Law

With more than 520 employees, including 270 professionals, BCF Business Law is the go-to firm for business leaders, growing companies, and well-established global enterprises that have chosen Québec and Canada as a stepping stone to growth and success.

Our commitment to our clients not only distinguishes us from the competition but has earned us recognition as one of Canada’s Best Managed Companies every year since 2007. Our insights into complex needs and growth aspirations make us an ideal partner for ambitious start-ups, well-established private and public companies, investment bankers, venture capital, and private equity firms. Our team knows how to bring together the right resources and connect the right partners to transform our clients’ dreams into viable and innovative businesses, while providing pragmatic and forward-looking solutions.

With its unwavering dedication to excellence, creativity, passion, authenticity, and generosity, our firm has earned the trust of organizations in all sectors of activity in Québec, in the rest of Canada, and around the world.

Mila Federis

Mila Federis is our exclusively recommended Trademark Law expert in the Philippines on the Advisory Excellence website. If you need assistance in this area, please contact Mila directly using the contact details listed above.

Ms. Federis is the co-founder and managing partner of Federis & Associates Law Office, a boutique law firm. Federis & Associates is one of just a handful of Philippine law firms whose practice is exclusively focused on IP law.

Ms. Federis works with clients from a wide range of industries, including pharmaceuticals, consumer goods, hotel, leisure, electronics, automotive, telecommunications and IT. Her extensive experience in an IP-focused practice involves copyright, trademark and design prosecution, enforcement, licensing, advertising and privacy issues. She manages a range of trademark work, from clearance to prosecution and maintenance. Her enforcement work includes cease and desist letter campaigns, raids, coordination with government officials and court actions.

Ms. Federis began her IP career during her first job after law school. At that firm, she handled a large portfolio of trademark and patent applications. She also prepared pleadings and memoranda in trademark oppositions, interference, cancellations, unfair competition and trademark infringement actions. Furthermore, Ms. Federis collected and presented evidence in cases, prepared complaints and affidavits for search warrant applications and coordinated with criminal enforcement agents in raids against counterfeiters.

Her initial training in IP was supplemented by several years of experience working in a law firm in the United States with more than 120 lawyers. She managed the filing of trademark applications with the US Patents & Trademarks Office (USPTO). She also handled and coordinated applications filed in foreign jurisdictions, supervised trademark disputes in different countries, prepared and filed post-registration maintenance Affidavits of Use with the USPTO.

Ms. Federis is involved in committee work for professional organisations. She organised a roundtable conference for the International Trademark Association (INTA), moderated an INTA conference panel discussion and represented INTA at an Asia-Pacific Economic Cooperation IP Rights Experts’ Group consultation. She is a regular contributor to the Philippines section in INTA publications: Anti-Counterfeiting in Asia and the Pacific Rim, the International Oppositions Guide, Country Guides and the Madrid Practitioner’s Guide. Ms. Federis is also the regular contributor to the Getting the Deal Through: Patents Edition and Getting the Deal Through: Trademarks Edition.

In addition to her professional activities, Ms. Federis devotes time for pro-bono cases. She acted as defence counsel for students accused in anti-subversion cases and was defence counsel for seven women accused in a criminal case for malicious mischief. This case was filed by a prominent political family who illegally constructed fish pens in a lake that was declared by the government as a fish sanctuary. Ms. Federis is also a passionate proponent for the firm’s annual gift to the Office of Legal Affairs at the University of the Philippines College of Law and is a regular contributor to the funding of non-government organisations involved in the rescue and rehabilitation of street children.

Nathalie Dreyfus

Nathalie Dreyfus is our exclusively recommended Trademark Law expert in France on the Advisory Excellence website. If you need assistance in this area, please contact Nathalie directly using the contact details listed above.

Endorsed by Advisory Excellence

Nathalie Dreyfus, as founding partner, guides her clients since 2004 through pivotal moments in their intellectual property journey. Her strategic counsel empowers businesses to navigate the complexities of IP rights, from safeguarding trademarks, designs, domain names, copyrights and patents to defending against digital threats.

Nathalie Dreyfus provides strategic and decisive guidance, drawing on her extensive experience to identify opportunities and mitigate risks in high-value IP transactions. She leads a skilled team in managing all aspects of IP negotiations and portfolio management, ensuring comprehensive online brand protection. Clients benefit from her commitment to securing their IP assets and her deep understanding of domain disputes, digital copyright, and online presence, gaining a dedicated partner in navigating the complexities of intellectual property law.

Nathalie is the only Certified Judicial Expert by the French Supreme Court (Cour de cassation) and serves as a Judicial Expert before the Paris Court of Appeal in Trademarks and Designs. She also serves as a Panelist at the WIPO Arbitration and Mediation Center, the Asian Domain Name Dispute Resolution Centre (ADNDRC), the Belgian Center for Arbitration and Mediation (CEPANI), the Czech Arbitration Court (CAC), the URS at MFSD Srl | IP Dispute Resolution Center Milano, the Canadian International Internet Dispute Resolution Centre (CIIDRC), the Arab Center for Dispute Resolution (ACDR) and is a member of the (NAF) National Arbitration Forum.

She offers invaluable counsel on a wide spectrum of IP law matters, emphasizing the protection and enforcement of trademarks, designs, copyrights, patents, designations of origin, plant varieties, and domain names. Furthermore, she possesses a deep understanding of the digital landscape, and boasts extensive proficiency in all issues related to the Internet and new technologies. Her expertise includes combatting challenges such as phishing, cybersquatting, social media, domain names, NFTs, web 3.0 and online sales platforms.

Nathalie is also an accomplished author, contributing to legal journals and the Dreyfus blog, providing updates on trademark, patent, copyright, Internet, and new technology law.

Firm Overview:

Dreyfus & Associés is an intellectual property law firm renowned for its team of competent and experienced professionals who are passionate about their work. Leveraging multidisciplinary skills, Dreyfus’ legal team provides clients with precise, high-quality advice across all areas of intellectual property and new technology. Our firm offers a complete range of services to protect and add value to intellectual property, with a focus on personalized and business-oriented legal solutions. We excel in clearance searches, strategic expansion advice, and drafting and negotiating IP agreements. Our team is adept at anticipating, securing, and optimizing IP portfolios, significantly enhancing our clients’ businesses.

In response to evolving market demands, Dreyfus & Associés provides a comprehensive range of services, including domain name dispute resolutions, UDRP proceedings, and strategic counsel for new projects. Recently, we have expanded our team to include specialists in artificial intelligence and blockchain, further enhancing our ability to address emerging legal challenges. Our expertise covers the entire life cycle of IP projects, from their creation to becoming valuable brands and genuine business assets. By combining our knowledge of the digital world and new technology sectors, we offer companies a dual approach that protects and enhances both traditional and digital intellectual property assets.

Our IP rights and management services focus on filing and renewal, strategy development, prosecution, pre-litigation, registrations, prior art search, valuation, and audit. With a proven track record of delivering successful outcomes for our clients, Dreyfus & Associés continues to be a leader in intellectual property law, committed to excellence and innovation in all aspects of our practice.

Aware of the need to incorporate social, economic, and environmental concerns, we have adopted a comprehensive CSR approach that reflects the company’s values. Our unwavering commitment to excellence, adaptability, and client satisfaction sets us apart. We pride ourselves on offering not just legal solutions but strategic partnerships that prioritize DEI principles, cost-efficiency, pragmatic legal solutions, and the dynamic needs of our clients. As the digital landscape continues to evolve, our team remains dedicated to providing the highest level of service, ensuring our clients’ IP assets are protected and leveraged to their fullest potential.

Khalid Massoudi

Khalid Massoudi is our exclusively recommended Trademark Law expert in Afghanistan on the Advisory Excellence website. If you need assistance in this area, please contact Khalid directly using the contact details listed above.

MASNAD IP is a specialist trademarks law firm in Afghanistan. It strives to help individuals and businesses protect, manage and enforce their intellectual property rights, especially trademarks in Afghanistan. The firm continues to be internationally recognised as one of the leading Afghan firms of trademarks attorneys.

MASNAD IP is a forward-thinking, dynamic and innovative firm that is considered by its peers and clients as being at the forefront of its practice areas. The firm is known internationally for its quality of communication, proactivity, creativity and high standards in all IP matters. The MASNAD IP attorneys have broad-based technical knowledge and well-developed commercial acumen, and are creative in their approach.

The highly regarded trademark attorneys of MASNAD IP assist in the selection, protection, management and enforcement of trademarks, and advise on copyright and other IP issues for high-profile brands, most notably in the retail, food and drinks, events, finance, travel, telecommunication, sports merchandising, media, heritage and theatre industries.

Advisory Excellence Appoints Khalid Massoudi and Masnad IP Law Firm in Afghanistan (

Maatoug Nouressaid

Maatoug Nouressaid is our exclusively recommended Trademark Law expert in Tunisia on the Advisory Excellence website. If you need assistance in this area, please contact Maatoug directly using the contact details listed above.

Tunisia, officially the Republic of Tunisia, is the northernmost country in Africa. It is a part of the Maghreb region of North Africa, and is bordered by Algeria to the west and southwest, Libya to the southeast, and the Mediterranean Sea to the north and east; covering 163,610 km², with a population of 11 million.

The term trademark refers to a recognisable badge, phrase, word or symbol that designates a specific product or service and legally differentiates it from all other such products and services. A trademark uniquely identifies a product or service, as belonging to a specific company and recognises the company’s ownership of the mark. Trademarks are generally considered a form of intellectual property and may or may not be registered.

However in Tunisia the right to use a trademark does not confer ownership and only the registration which attributes ownership.

Therefore do not neglect the protection in Tunisia now considered as the corridor par excellence that lead to Africa.

In addition, I advise filing directly in Tunisia and not going through the Madrid Protocol, because on-site monitoring is much better when the filing is done directly in Tunisia.

Maatoug Nouressaid can also be reached on the following email address:

Santiago O’Conor

Santiago O’Conor is our exclusively recommended Trademark Law expert in Argentina on the Advisory Excellence website. If you need assistance in this area, please contact Santiago directly using the contact details listed above.

Argentina, officially the Argentine Republic, is a country in the southern half of South America. Argentina covers an area of 2,780,400 km², making it the largest Spanish-speaking nation in the world by area.

Santiago is the managing partner of O’Conor & Power Abogados-Propiedad Industrial, a solid and reliable team of IP practitioners based in Buenos Aires, Argentina. Santiago specialises in all aspects of intellectual property, principally trademarks, advising domestic and foreign companies on local and international IP law, prosecution and litigation in Argentina and Latin America. He advises Forbes and Fortune 500 companies in a variety of industries, such as technology and telecommunications, software, pharmaceutical products, luxury goods, agriculture, food, wine, and entertainment.

Santiago professional IP experience spans over 36 years and includes being an associate of the largest worldwide law office, and Partner and Head of the International Trademark practice of the most important law office in Argentina for 23 years. The expertise he has gained over this long career has made Santiago the beloved darling of many international brand owners.

Santiago is a graduate of the faculty of law of the University of Buenos Aires and an industrial property agent. He has gained postgraduate qualifications from the Fordham IP Institute in New York and at the Program of Instruction for Lawyers at Harvard Law School.

Prolific author of many articles and publications, among others:

  • “The IP Private Practitioner”,Managing Intellectual Property magazine, mayo, 2009.
  • “La Aduana Argentina detiene la importación de productos falsificados”, International Law News – American Bar Association, 2008.
  • “Nombres genéricos para productos farmacéuticos” ITMA Bulletin, 2002.
  • “El Protocolo de Armonización en el Mercosur”, Revista Trademark World, Nº 118.
  • “Shutting down rogue websites. Argentina and Latin America Perspective, American Bar Association, 2014.
  • “TIPS for Trademark Protection in Latin America”, 2014.
  • “Aduana y Propiedad Industrial: herramienta en la lucha contra la piratería”, World Trademark Review (WTR), 2016.
  • “Plain Packaging status in Latin America: Intellectual Property Owners Association, 2016”.
  • “Free Trade Agreement between Mercosur and The European Union”, 2018.
  • “Non-traditional Marks in Latin America: the current landscape”, WTR, 2019.
  • “Fakes in Argentina: hotspots”, WTR, 2019.

Santiago is an active participant in many IP international associations, in particular INTA, the Chartered Institute of Trademark Attorneys, the European Communities Trademark Association, the Pharmaceutical Trademarks Group and the Inter-American Association of Intellectual Property, in which he served and is serving in many positions. He is presently Judge of the Court of the Inter-American Association of Intellectual Property, as well as President of the Legislation Committee of said organisation. Santiago is presently a member of the INTA’s Trademark Office Practice Committee.