Dietmar Erwin Ruttensteiner is our exclusively recommended Market Entry Services expert in Austria on the Advisory Excellence website. If you need assistance in this area, please contact Dietmar directly using the contact details listed above.
Physical borders are becoming ever less important due to new technologies but everyday technologies are not so simple to apply in the real world of business.
We can now communicate with the whole world thanks to digital media but it is not possible to establish a business with new customers in Austria on a digital basis alone. After all, business is still done between people and this means that you need to meet people in person and build up mutual trust. You will also find lots of networks and relationships in Austria which, despite the use of new technologies, you will be unable to exploit without an on-site partner. Each country has its own specific peculiarities in terms of how to do business. One of the peculiarities of Austria is that people prefer to choose the second-best deal with a familiar company than the best deal with an unknown company with no contact partner in Austria. In addition to these informal challenges, there are also various ‘formal’ hurdles to be overcome in terms of requirements, guidelines and regulations.
This explains why many companies which have been successful in other countries have failed to achieve the required results in Austria because they have nobody to advise them, represent their interests or help them secure an appropriate positioning.