Pinsent Masons Announces Global Partnership with World Athletics
World Athletics is the international governing body for the sport of athletics, covering track and field, cross country running, road running, racewalking, mountain running, and ultra running.
Pinsent Masons yesterday announced its appointment by World Athletics as their first official supplier of legal services. The appointment was made after a detailed tender process and is for the next four years.
Drawing on their multinational network of over 100 specialist professionals within their business of sport advisory group, Pinsent Masons will provide legal support, advice and strategic guidance to World Athletics on a global basis. The scope of areas covered will include regulatory and governance, commercial rights, negotiation and arbitration, intellectual property, insurance, employment, brand protection, dispute resolution and technology.
The law firm will also provide a full range of legal support around World Athletics’ major events and deliver guidance and training to assist the sport’s administrators around the world.
Commenting on the partnership Sebastian Coe, World Athletics President said: “In many ways, this agreement represents our ambitions for our sport as a global powerhouse. We will need Pinsent’ skillset in a number of areas as we build athletics around the world and I’m delighted that they also see the value in this relationship.
Our world is changing rapidly, even more so with the current pandemic, and we need nimble and forward-thinking partners to help us make the most of the opportunities this will present. Like us, they see innovation as a key component of success.”
Head of Sports at Pinsent Masons, Trevor Watkins said: “We are thrilled to have won this appointment and very much look forward to an exciting and dynamic partnership with World Athletics.
It’s a tremendous achievement for our team to have been chosen and, after such a competitive process, is recognition of the global strength and expertise of our specialist lawyers.”