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Attorneys from The Lanier Law Firm honored by Texas Rising Stars

The Lanier Law Firm is pleased to announce that firm attorneys Reagan Bradford, Benjamin Major and Jonathan Wilkerson are honored among the state’s top young lawyers in the 2018 Texas Rising Stars list.

The three respected litigators are each recognized for different areas of expertise. Mr. Bradford is singled out for his work on behalf of clients in class actions and mass torts. A former deputy general counsel for a Fortune 500 energy company, he focuses his practice on complex commercial litigation, particularly cases involving energy, corporate governance, securities and antitrust.

Mr. Major is being recognized for his work in appellate law. His clients include companies, cities and individuals. He represents financial institutions in commercial collection and lender liability cases, individuals in probate and personal injury lawsuits, and municipalities in Section 1983 litigation. He also assists various corporate clients in commercial, personal injury and employment matters.

Mr. Wilkerson is being honored for his business litigation practice, which includes representation of clients in all phases of business and real estate litigation. His practice also involves fact-gathering and support in governmental investigations, as well as due diligence in mergers and acquisitions, and discovery, pre-trial, trial, and post-trial support in several patent litigation matters.

The Texas Rising Stars list recognizes the outstanding work of the state’s top attorneys age 40 and younger or who have practiced law for no more than 10 years. Only 2.5 percent of eligible Texas lawyers are selected to the list each year based on nominations from other lawyers, independent research and a review by separate advisory boards. The full list will be published in the April 2018 issues of Texas Monthly and the Texas Rising Stars issue of Super Lawyers magazine.

With offices in Houston, New York and Los Angeles, The Lanier Law Firm is committed to addressing client concerns with effective and innovative solutions in courtrooms across the country. The firm is composed of outstanding trial attorneys with decades of experience handling cases involving pharmaceutical liability, asbestos exposure, commercial litigation, product liability, maritime law, and sports and entertainment law. For more information about the firm, visit https://lanierlawfirm.com/.

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Berwin Leighton Paisner and Bryan Cave to merge in April

Two legal firms will form a global brand with revenues of more than $900 million. Their Asian coverage will expand.

Berwin Leighton Paisner and Bryan Cave will combine as Bryan Cave Leighton Paisner in April 2018, according to a statement from the firms.

The new entity will have an international practice and sector teams in 32 offices across 11 countries and approximately 1,600 lawyers, and will be led by co-chairs Therese Pritchard and Lisa Mayhew.

In Asia, Bryan Cave Leighton Paisner will have a greater presence than they had so far. The reach of the two firms will extend with offices in Beijing, Hong Kong, Shanghai, and Singapore.

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Orrick becomes latest international law firm to pull out of Moscow

Orrick Herrington & Sutcliffe has closed its office in Moscow, with corporate partner Konstantin Kroll relocating to London to head up the US firm’s Russia operations in the City.

A firm spokeswoman confirmed that its small Moscow base closed at the end of 2017.

The move comes seven months after Herbert Smith Freehills hired Orrick partner Dmitry Gubarev in Moscow, where he headed the US firm’s Russian banking and finance practice. Olga Anisimova, a contract tax partner with Orrick in Moscow, has also recently left the firm, although others have relocated elsewhere.

Kroll, who joined Orrick’s Moscow office in 2014 from Jones Day, now heads the Russia desk in Orrick’s London office. The firm also maintains a Russia-focused practice based in Washington DC, where private equity and M&A partner Olga Sirodoeva is now based.

Sirodoeva and Anisimova previously worked at Coudert Brothers, which dissolved in 2005, the same year that Orrick opened in Moscow after absorbing a large group of lawyers from the now-defunct firm in that city and London. The raid would later form the crux of a claim by Coudert’s bankrupt estate against Orrick.

Sirodoeva and Anisimova were part of that group, as was former corporate partner John Sheedy, who left Orrick in January 2010 for Baker Botts. (Almost a year later, Sheedy was found dead in his Moscow apartment.)

Once one of the world’s hottest emerging legal markets, a deep freeze has settled on Russia in recent years, as noted by The American Lawyer last summer.

Geopolitical tensions with the US and other countries, economic sanctions and an often complicated local regulatory regime have led many large law firms to close up shop in Moscow.

Low energy prices have also continued to hit hard the Russian economy, lessening the need for Western lawyers to handle cross-border transactional work. In their stead, leading domestic firms, such as Egorov Puginsky Afanasiev & Partners, have moved to capture more market share.

Despite closing in Moscow, a move that comes nearly a year after Orrick revamped its Asia strategy following the departure of a large China capital markets and corporate team to Morgan Lewis & Bockius and almost three years after Orrick consolidated its offices in Germany, the firm is reallocating its resources elsewhere. An Orrick spokeswoman said that since 2013, the firm has grown from 237 lawyers across Africa and Europe to 302 today, making 38 lateral hires during that period.

Orrick opened offices in Abidjan, Ivory Coast, and Geneva, Switzerland, in 2014 and 2015, respectively, and set up shop in Houston the following year. The firm is currently in discussions to take on roughly 25 public finance lawyers in Texas from Andrews Kurth Kenyon, a move that comes more than a month after Orrick acquired 15-lawyer litigation boutique Morvillo in New York.

Marketing PHOTO

How to Execute Perfect Content Marketing

A large part of our digital marketing campaign will involve content marketing. To execute perfect content marketing, you need a plan. Each offer you make often requires the creation of different pieces of content. As a result, the ideal is to make a content plan for each of your major offers using a resource called the Content Campaign Plan.

The Content Campaign Plan aligns your content marketing with business objectives such as generating leads and sales. You can see the Content Campaign Plan template and can fill out your own by visiting www.digitalmarketer.com.

Following are the steps for creating your first Content Campaign Plan:

– Choose avatars.
– Brainstorm content assets.
– Choose the vehicle and channel.
– Plan for ascension.

Read on to find out more about each of these steps.

Step 1: Choosing avatars

Decide which avatars (also known as a buyer persona) this content targets. Because each avatar has different intents, motivations, and problems he responds to, each avatar requires different content to move him through the awareness, evaluation, and conversion stages. You therefore need to determine which existing content to use or what new content to create to move the avatar through the top, middle, and bottom of the funnel.

For example, a wealth management firm attempting to sell financial planning should approach a young professional much differently than a near retiree. Some content will appeal to both, but the most effective content will speak directly to a specific avatar.

Step 2: Brainstorming content assets

Use what you know about your customer avatar to create descriptions for content that you can create to reach that persona.

REMEMBER: Plan to create content at all three stages of the marketing funnel: awareness, evaluation, and conversion. In the wealth management firm example, what content could the firm produce at the top of the funnel to increase awareness for the young professional avatar? What could it produce to move the retiree avatar through the conversion stage?

Step 3: Choosing the vehicle and channel

The vehicle of the content refers to the form the content will take. Will it be text, an image, a video, or an audio asset? The channel refers to where the asset will be published — such as your blog, a Facebook page, or a YouTube channel.

The vehicle can sometimes determine the channel, and vice versa. For example, a video asset often gets published on YouTube, Facebook, and your blog, whereas an image asset is more likely to be on Pinterest.

Step 4: Planning for ascension

In the final step of the Content Campaign Plan, you connect your content to your business goals. Build offers into each piece of content that allow prospects to get more value, either by consuming more content, giving you their contact information for follow-up, or buying a product or service.

TIP: Any call to action is better than none at all, but the highest-converting ascension offers are relevant to the content the prospect is consuming. For example, a blog post entitled “10 Ways to Grow More Nutritious Organic Tomatoes” would do well to make an offer like “50% Off and Free Shipping on Organic Tomato Seeds” rather than an offer for carrot seeds.

If you want to create content that converts prospects at all stages of the funnel, create a Content Campaign Plan and execute it. It works.

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IP COMPASS®: Amendments to Singapore design law

Many businesses in Singapore are recognizing the value of a novel design as the Singapore Government steers its economy towards an innovation-driven one. The amendments to the Singapore Registered Designs Act (Cap. 266) affirms Singapore’s position to keep pace with the other major jurisdictions such as the UK and the EU as well as with the advancements of technology. We summarize some of the amendments in this article.

Summary Of Key Amendments:

• Broaden scope of registerable designs

o Designs need not be applied to an article via an “industrial process”

Before the amendment, a design was eligible for registration only if it was applied to an article via an “industrial process”. This rather narrow definition inevitably resulted in the exclusion of innovative manufacturing methods such as 3D printing.

With the amendment in force, the requirement of “industrial process” is no longer needed and this paves the way for a more inclusive scope for registerable designs which can now include designs of artisanal or handcrafted items.

o Virtual or Projected Designs are eligible for protection

Virtual designs projected onto various mediums (including air) not restricting it to a physical article, would be eligible for protection under the revamped registered designs act.

However, it is vital to note that the subject matter of the design must be sufficient, certain and definable to be eligible for protection.

o Colour recognised as one of the design features

Before the amendment, design protection encompasses features such as shape, configuration, pattern or ornamentation, regardless of colour. With the amendments in place, colours which create a distinctive visual effect and a design feature of a pattern or ornamentation is now protected.

• Designs need not be kept confidential before an application is filed

Before the amendments, a design was granted protection only if it satisfied the criteria of novelty. The design must not be disclosed or made available in the public domain before the filing of the application except in very limited circumstances such as at selected international exhibitions.

The above stringent requirement for novelty as well as an inadequate appreciation of the law has resulted in designers unintentionally disclosing their own designs to the public before filing an application. Designers are often reluctant to invest in design registration ahead of knowing whether the design will become marketable and profitable. Furthermore, given the risk which the designers face as to the product’s marketability, designers are often hesitant to invest in substantial amounts of money in filing design applications.

The recent amendments to the registered designs act addresses the dilemmas designers face by now allowing a 12-months grace period for designers to file the design application after disclosure of the design.

• Designers given stronger rights with respect to their works

Before the amendments, the commissioning party used to own the rights in a commissioned design work by default. With the amendments in place, the default position is that ownership belongs to the designers but the parties are still free to contract otherwise, by assigning their rights for a fee.

Comments:

With the amendments in place in Singapore, designers and practitioners may now take advantage of these changes to extend the scope of design protection further. The extended protection should boost industries based on design and innovation which will in turn spur economic growth and job creation in Singapore.

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Christopher Ferdico joins Berry Law Firm

Continuing its rapid growth, Berry Law Firm added significant legal firepower at the end of 2017 with the addition of Christopher Ferdico. A 23-year Veteran of the Army and a seasoned trial attorney with experience at the most prestigious levels of practice in Nebraska, Mr. Ferdico joined in December 2017 as Lead Trial Attorney. Beyond providing guidance on each of the Firm’s existing practice areas, he also immediately added substantial experience to the Firm’s firearms law practice, military law, employment law, and administrative law.

During his time in the Army and National Guard, Lieutenant Colonel Ferdico was awarded both the Bronze Star and the Meritorious Service Medal, among other awards. He deployed to both Kosovo and Iraq, serving with the 101st Airborne Division during the invasion of Iraq. In 2010, he returned to Iraq as the Brigade Judge Advocate, focusing on Operational Law, Intelligence Law, Administrative Law, and Military Justice as he advised senior combat commanders.

Mr. Ferdico was the 4th new attorney addition to Berry Law Firm in 2017, adding to the vigorous growth that earned Berry Law Firm a place in the Inc. 5000 list for fastest growing businesses in 2017. As the Firm has expanded its levels of service in Omaha, it has also increased representation throughout Southeast Nebraska, including Gretna, Bellevue, Ashland, Aurora, York, and Geneva. The firm now has 6 locations in the U.S. and serves Veterans nationwide.

Mr. Ferdico adds even more areas of practice to Berry Law Firm’s already extensive arsenal. He has a breadth of litigation and appellate experience in the areas of personal injury, premises liability, products liability, and administrative law, while also having litigated a wide variety of felony and misdemeanor criminal defenses. He has been appointed as a Special Assistant Attorney General to lead a special investigative task force for the State of Nebraska, and in 2011 was awarded the President’s Professionalism Award from the Nebraska State Bar Association.

An avid defender of the 2nd Amendment, Mr. Ferdico is also well regarded in the firearms community. He is a member of the National Rifle Association and is Berry Law Firm’s representative to the National Shooting Sports Foundation (NSSF).

Mr. Ferdico received both his undergraduate and law degrees from Creighton University, and was awarded his Juris Doctor cum laude.

Contact Berry Law Firm at 402-466-8444 or via www.jsberrylaw.com