Most Searched Things on Google in 2023 – How Has Global Search Behaviour Changed This Year?

In the ever-evolving landscape of the digital world, search engines have become an integral part of our daily lives. Google, being the titan of the search engine realm, holds the power to reflect the collective interests and curiosities of billions of users worldwide. As we delve into the year 2023, we harness the remarkable insights from Similarweb’s extensive keyword database to uncover the most searched things on Google, and how these trends are shaping global search behaviour.

YouTube Reigns Supreme

As of June 2023, ‘YouTube’ has once again claimed its throne as the most searched term on Google for the third consecutive year. The significance of this cannot be understated, given that Google itself owns YouTube. This achievement underscores the synergy between the search engine giant and the world’s most popular video-sharing platform, demonstrating the immense influence they have on the digital landscape.

Global Search Trends Unveiled

To provide a comprehensive view of the global search landscape, we’ve curated a list of the most searched terms on Google for the United States, the United Kingdom, and worldwide. Furthermore, we’ve gone the extra mile by revealing the websites that won the lion’s share of traffic for each search term, offering valuable insights into user preferences and digital trends.

Worldwide Search Trends

YouTube vs. Facebook: In a head-to-head battle, ‘YouTube’ emerges as the champion with a staggering 2 billion total searches, surpassing ‘Facebook’ with 1.6 billion searches. This speaks volumes about the enduring popularity of video content and the role it plays in shaping our online experiences.

ChatGPT Takes the World by Storm: In the realm of artificial intelligence, ChatGPT has made a remarkable leap from the 64th position to the 20th most searched term worldwide. This surge in interest highlights the growing fascination with AI-powered technologies and their potential impact on various aspects of our lives.

Sports Fever: Sports enthusiasts are fervently engaged in online searches, with the ‘NBA’ ranking as the most popular sports-related search at 11th place, boasting 615 million total searches. It’s closely followed by the ‘Premier League’ at 18th place and the ‘NFL’ at 27th place, demonstrating the global passion for sports and the insatiable appetite for sports-related information.

Entertainment in the Digital Age: A noteworthy finding reveals that 11% of the most searched terms on Google are related to ‘adult entertainment sites,’ with ‘Pornhub’ securing the third position on the list. This data sheds light on the enduring demand for adult content in the digital sphere.

Google’s Dominance: In a rather interesting twist, four of the top 10 Google searches lead to Google-owned sites, indicating the tech giant’s pervasive influence. ‘YouTube,’ ‘Google Translate’ (x2 searches), and ‘Gmail’ are among the top contenders. Moreover, Google’s suite of applications, including ‘Google Maps’ (19), ‘Google Docs’ (69), ‘Google Drive’ (81), and ‘Google Flights’ (90), have secured prominent positions in the top 100 searches.

Email Ecosystem: Email remains a pivotal part of our digital communication, with ‘Gmail’ narrowly making it to the top 10 with a staggering 700.7 million searches since January 2023. Other email providers like ‘hotmail’ (22nd) and ‘yahoo mail’ (28th) are also popular, with ‘yahoo’ itself lagging behind at the 34th spot. This data highlights the enduring relevance of email in our daily lives.

Social Media’s Impact: Social media giant ‘Facebook,’ now known as ‘Meta,’ has a strong presence in the top 20 searches, with ‘Facebook’ ranking second, and ‘Whatsapp Web’ and ‘Instagram’ claiming the 10th and 12th positions, respectively. This reaffirms the significance of social media platforms in our interconnected world.

E-commerce Titans: In the realm of e-commerce, ‘Amazon’ continues to dominate at the fifth position, reflecting its unrivalled presence in the online shopping landscape. ‘Ebay’ follows at 35th place, with ‘Shein’ at 49th place, showcasing the diverse range of online shopping destinations available to consumers.


In 2023, our digital lives continue to be shaped by the power of Google searches. ‘YouTube’ maintains its position as the most searched term, reaffirming its status as a digital giant. Meanwhile, AI technologies like ‘ChatGPT’ are garnering significant attention, reflecting our fascination with the possibilities of artificial intelligence.

The sports world, adult entertainment, and email services also remain prominent in our search habits, underscoring the diverse interests and needs of users. Google’s ecosystem, including its applications and email services, solidifies its influence, while ‘Meta’ continues to command a significant presence in the social media landscape.

As we continue to navigate the ever-evolving digital landscape, these search trends serve as a window into the collective interests, curiosities, and preferences of users worldwide. The year 2023 is a testament to the enduring relevance of search engines and their ability to reflect and shape our online experiences.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.