Johanne Auger joins Advisory Excellence as the exclusive Trademark Law member in Canada

Advisory Excellence, the world’s leading exclusive network of advisory professionals & firms is delighted to introduce that Johanne Auger has joined Advisory Excellence as our exclusive Trademark Law member in Canada.

As the Partner in charge of BCF’s Trademark group, Johanne Auger supports businesses of all sizes in developing and supervising national and international trademark portfolios. Her global vision of issues, her excellent listening skills and her personalized approach help her develop protection strategies tailored to the realities and needs of each client, whether in Quebec, Canada or worldwide.

With more than 25 years of experience in trademark protection, intellectual property management and litigation, Johanne advises start-ups, SMEs and large companies operating in the technology, agri-food, pharmaceutical, tourism, cultural, finance, manufacturing, textiles and retail industries.

An excellent communicator eager to share her knowledge, Johanne regularly gives trademark lectures to various organizations in Europe, Asia and North and South America. She provides customized training to senior management and marketing teams from several companies. She has also been the Director of the intellectual property courses offered by McGill University and the Intellectual Property Institute of Canada and has served on the Institute’s board of directors.

BCF Business Law

With more than 520 employees, including 270 professionals, BCF Business Law is the go-to firm for business leaders, growing companies, and well-established global enterprises that have chosen Québec and Canada as a stepping stone to growth and success.

Our commitment to our clients not only distinguishes us from the competition but has earned us recognition as one of Canada’s Best Managed Companies every year since 2007. Our insights into complex needs and growth aspirations make us an ideal partner for ambitious start-ups, well-established private and public companies, investment bankers, venture capital, and private equity firms. Our team knows how to bring together the right resources and connect the right partners to transform our clients’ dreams into viable and innovative businesses, while providing pragmatic and forward-looking solutions.

With its unwavering dedication to excellence, creativity, passion, authenticity, and generosity, our firm has earned the trust of organizations in all sectors of activity in Québec, in the rest of Canada, and around the world.