Hydration is Prime Investment for YouTube Stars

In the ever-evolving world of social media, where trends rise and fall with the speed of a viral video, the power of influence has never been more significant. For YouTube sensations KSI and Logan Paul, this influence extends beyond the digital realm and into the beverage industry. Following its explosive launch earlier this year, Prime Hydration has rapidly emerged as America’s fastest-growing hydration brand. Now, KSI and Logan Paul are making waves by introducing Prime Hydration to the UK retail market for the very first time.

Prime Hydration Arrives in the UK

Prime Hydration, an innovative hydration drink brand, is making a bold entrance into the United Kingdom. Exclusively stocked in Asda stores across the nation, this exciting beverage brand offers a full spectrum of tantalising flavours that are sure to appeal to a wide range of tastes.

Disrupting the Beverage Market

What makes the entry of Prime Hydration into the UK market even more intriguing is the entrepreneurial spirit of its creators, KSI and Logan Paul. The dynamic duo is on track to produce an astonishing 10 million bottles per month, with expectations of generating over $100 million in revenue within the first year of operation. This ambitious endeavour demonstrates their determination to take on industry heavyweights like Powerade and Gatorade in the fiercely competitive US market.

A Spectacular UK Debut

To celebrate their UK debut, KSI and Logan Paul have planned an attention-grabbing entrance. They will be making unexpected appearances at Asda Stores, arriving in a double-decker bus adorned with Prime Hydration branding. Fans across the UK are expected to turn out in droves to get their hands on a free bottle of Prime directly from the creators themselves. As seasoned social media influencers, KSI and Logan Paul are adept at leveraging their vast follower base to announce such events, creating a sense of anticipation and excitement among their fans.

A Journey of Success

Both KSI and Logan Paul have spent more than a decade building their successful careers on YouTube, and their combined social media following exceeds a staggering 140 million. In a joint statement, they expressed their excitement about the UK launch, saying, “We’re pleased to announce Prime is coming to the UK and highlight what happens when adversaries come together as brothers and business partners.”

They continued, “We set out to make a superb hydration drink that can support any way of living. In order to get our items on the shelves, we’ve spent many hours over the past year formulating the product from scratch, securing agreements with the biggest retailers in the globe, and building a staff of more than 100 people.”

“We look forward to competing with some of the biggest beverage businesses in the world, and we’re humbled by the experience of building a true brand. We always value the chance to demonstrate what is possible to the world as underdogs. We really feel that the sky is the limit now that we are on the same team.”

A Flavourful Selection

Asda stores are already stocked with the entire flavour selection of Prime Hydration, which includes Blue Raspberry, Grape, Ice Pop, Lemon Lime, Orange, and Tropical Punch. During a recent episode of his IMPAULSIVE podcast, Logan Paul revealed that Prime is not only expanding its reach but also constantly innovating to provide consumers with refreshing and delicious options.


Prime Hydration’s entry into the UK market marks a significant milestone for KSI and Logan Paul, who have transitioned from digital content creators to beverage industry disruptors. Their ambitious approach, coupled with the rapid growth and undeniable appeal of Prime Hydration, has positioned them as formidable contenders in the world of hydration beverages. As consumers across the UK savour the delightful flavours of Prime Hydration, it’s clear that the influence of these YouTube stars extends far beyond the screens of their loyal followers, leaving a lasting impression on the beverage industry landscape. Stay hydrated, stay Prime!

2 replies
  1. Yuri Bezmenov
    Yuri Bezmenov says:

    Just what kids need, more crap to put in their bodies. Hydration and energy drinks are not needed unless you are doing at least an hour of physical activity. Should be promoting water.


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