One of the main pain points of small businesses can be attracting the right kind of talent to grow your business. It’s critical that you have the right people behind you to help you succeed. There’s a lot of things that come into play including company culture, recruitment and more.

Here, we have put some tips as to how you can attract the right talent for your business needs.

Use a Specialist Recruitment Firm

Depending on your business niche – you will often find that there are specialist recruitment firms that can help you get the right people for your business. The beauty of these firms is that typically they will already have a pool of candidates that are shortlisted for similar roles, and therefore can crossmatch to see if they would be a good fit for your business. They are experts in their field – and will already have done all the hard work in terms of vetting and interviewing before they even get to you.

Make Sure You Have Attractive Employee Perks

Remember that to attract talent, you need to ensure that your business is a viable proposition for them too. It’s about fitting together. Employee perks can include some standard options such as private health insurance etc – however there is also the opportunity to outsource this and use an employee perks platform from Zest. This will allow you to create personalised benefits that are bespoke for your team to thrive in your business. By using a platform like this, your employees will feel rewarded and appreciated.

Use Social Media to Promote your Business Culture

The reality is, before someone applies for a job or attends an interview, they will have a scour around your social media channels to find out a bit more about your company. Use these mediums to celebrate wins for your business, to congratulate employees – and to push your true missions and values into the digital space. Have you been attended any training events recently to progress your team? Have you won any awards? What about gone on any team building days? Make sure you shout about it.

Create an Effective Wellbeing Policy

A great way not only to attract top new talent as well as new clients is to have an effective wellbeing policy for your employees. What do you do to show them that you care about their mental health? Bear in mind that a simple piece of paper isn’t enough anymore in an age where there is much more prominence than before on employee wellbeing. Some businesses give their team access to life coaching, gym membership, yoga sessions, fruit and vegetable deliveries etc, or even mental health days. This all goes part and parcel of creating an attractive place to work.

Make Sure there is Room for Development

One of the first things candidates will ask at an interview if they are career focused is whether or not there are progression opportunities within the company. Do you have the correct HR policies and procedures in place in terms of performance appraisals, personal development plans and such? This should be on the top of your list when looking to not only attract but retain employees for your business. When you create a good place to work, this is shared with industry peers and you are more likely to get the right type of candidate actively look to work with you.

If you are a growing business and looking to get the right talent to take you to the next level of your journey, then make sure you take all of these tips into consideration.