If you’re in the business of moving freight for your clients, whether it’s commercially, supplying manufacturers, or otherwise, then you have to understand that such a relationship relies on a lot of trust. The client is trusting you to get their precious goods from point A to point B safely and on time. As such, you have to think about what you can do to build that trust, as well. Here are a few options that are worth considering.
Prove your legitimacy
First of all, your clients need to know that you are a legitimate business and you have to do what you can to ensure that they can put their trust in you. If you have any certifications or credentials that show that you are a licensed member of the industry, then don’t be afraid to put them out there, first and foremost. Taking the time to properly insure your business, especially in covering the cost of the goods you transport, can offer clients some peace of mind, too.
Find an association to join
Professional associations offer a wide range of benefits to their members. Aside from representing your interests in the realms of politics, law shaping, and building awareness, and aside from offering you education and support, especially when they are new to the business, they can act as a stamp of approval on your services. For instance, membership with nmfta.org can help show that you have been accepted by one of the biggest motor freight associations available. This offers customers a little more reassurance that your business is worth supporting.
Offer to track on your deliveries
The more transparency you can offer to your clients, the easier they can rest assured that their goods are going to be delivered on time and to the right place. To that end, equipping your vehicles with telemetrics like those from lightbug.io can help you not only ensure the efficiency of your drivers and routes, but you can share the information with clients, too. You don’t necessarily have to provide live precise location updates (for security’s sake, you might not want to) but a basic idea of what leg of the journey their goods are on can be a wise idea.
Offer great support
Regardless of how good or not your services may be, at some point, your clients are going to need support. This could be during the ordering process, checking for updates on cargo, or otherwise. Whatever the case, having a working support system is going to make a big difference. Ensure that you have the ability and channels open for them to seek the help they need, and trained support officers who can provide it for them.
Of course, the proof is going to be in the pudding when it comes to earning trust. Results will speak louder than all of the options above, but these can help you get your foot in the door so that you can have the chance to achieve those results.