Hogan Lovells and Reed Smith advise on the sale of Softomotive

Hogan Lovells and Reed Smith have both played advisory roles in the sale of Softomotive, one of the leading worldwide providers of Robotic Process Automation solutions, to Microsoft. The addition of Softomotive brings Microsoft closer to its 2020 resolution to ’empower tech intensity in its customers and partners’ including in RPA, which is forecast to reach an estimated $7.2 billion by 2025.

The Hogan Lovells team advising the shareholders of Softomotive, including UK-based growth equity firm Grafton Capital, was led by corporate partner Richard Diffenthal, with support from senior associate Simon Grimshaw and associate Joseph Platt (corporate), partner Karen Hughes and senior associate Tom Eyre Brook (UK tax), partner Fiona Bantock (ESI), partners Nancy O’Neill and Kurt Lawson and senior associate Caitlin Piper (on US Tax) and partner Matt Eisler and counsel Ryan Adrian (US corporate).

The Reed Smith team advising Microsoft was led by corporate partner Mike Young, supported by partners Casper Fox (corporate), Gregor Pryor (entertainment & media), David Ashmore (employment), Ramsey Hanna (entertainment & media) and Anthony Poulopoulos (corporate), counsels Stephen Mooney (corporate), Christina Nikiforaki (regulatory enforcement), senior associates Tufayel Hussain (corporate) and Nick Breen (entertainment & media), and associates Harrison Stimson (corporate), Charlotte MacArthur (real estate), Haig Siranosian (litigation), Roch Glowacki (entertainment & media) and Tom Baxter (corporate).

Commenting on the transaction, Hogan Lovells partner, Richard Diffenthal said: “RPA is undoubtedly the future of IT automation and Softomotive have already proven to be pioneers and innovators in this marketplace. It was a real privilege to support Softomotive on this deal, and to work closely with co-founders Marios Stavropoulos and Anargyros Kaninis, as well as Oliver Thomas and his team at Grafton Capital.”

Mike Young, corporate partner at Reed Smith, added: “We are pleased to once again have supported Microsoft on an important acquisition that ensures they remain at the forefront of RPA solutions.”

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