From Robo-Advisors to Traditional Planners: Which Financial Advisor Is Right for You?

Managing your finances can be daunting, especially if you need to familiarise yourself with the financial world. That’s why having a financial advisor, such as with Chocolate Finance, can be incredibly beneficial. However, with so many options available, figuring out where to start can take time.

Each option has its advantages and disadvantages, and it ultimately comes down to your unique situation and needs. By the end of this article, you’ll better understand the different types of advisors available and be able to make an informed decision on which type of advisor best suits your needs.

Robo-Advisors: What They Are and How They Work

Robo-advisors are a relatively new type of financial advisor that has become increasingly popular in recent years. They are automated platforms that use algorithms to provide investment advice and manage portfolios. They are typically more affordable than traditional financial advisors, making them an attractive option for those just starting their investment journey.

Robo-advisors use algorithms to create and manage investment portfolios based on your specific goals and risk tolerance. These algorithms consider factors such as age, income, and investment goals to create a personalised investment plan. Once the plan is created, the robo-advisor will automatically invest your money into a diversified portfolio of exchange-traded funds (ETFs) that align with your investment goals.

One of the main advantages of robo-advisors is their low cost. Robo-advisors typically charge a lower fee than traditional financial advisors, making them an attractive option for those looking to save on fees. Additionally, because robo-advisors are automated, they are available 24/7, making it easy to access your account and track your investments from anywhere at any time.

Another advantage of robo-advisors is that they are easy to use and require little to no investment knowledge. If you’re new to investing, a robo-advisor can be a great way to get started without having to worry about managing your portfolio yourself.

Despite their many advantages, robo-advisors may not be the best option for everyone. Because they are automated, they may not be able to provide the personalised advice that a traditional financial advisor can offer. Additionally, if you have a complicated financial situation, a robo-advisor may be unable to provide the support you need.

Traditional Financial Planners: What They Do and What to Expect

Traditional financial planners are human advisors who work with clients to develop financial plans tailored to their unique needs and goals. They typically work for a financial services firm, although some work independently, and often hold certifications such as Certified Financial Planner (CFP) or Chartered Financial Analyst (CFA).

One of the main benefits of working with a traditional financial planner is the level of personalisation and customisation they can provide. They will take the time to get to know you, your financial situation, and your goals and aspirations. They will also work with you to create a comprehensive financial plan that addresses various areas, such as retirement planning, investment management, estate planning, and tax planning.

In addition to offering personalised advice and guidance, traditional financial planners can also provide a wide range of services that may not be available with robo-advisors or online financial planning services. For example, they can help you navigate complex financial situations, such as divorce or inheritance, and provide ongoing support and guidance as your financial situation evolves.

When working with a traditional financial planner, it’s important to keep in mind that their services come with a higher price tag than robo-advisors or online financial planning services. Fees can vary, but you can expect to pay a percentage of assets under management, a flat fee, or an hourly rate. It’s also important to carefully vet any potential financial planner to ensure they have the necessary certifications and experience to provide the level of service you need.

Considerations When Choosing a Financial Advisor

Your Goals and Needs

Before choosing a financial advisor, take the time to clarify your financial goals and needs. This will help you identify the type of advisor that can best meet your needs, whether it’s a robo-advisor for basic investment management, an online financial planning service for more comprehensive planning, or a traditional financial planner for personalised advice and guidance.

Credentials and Experience

Verifying any certifications or licenses held by potential financial advisors and considering their experience level is essential. Look for advisors with relevant certifications, such as CFP, CFA, or CPA, who have experience working with clients in similar financial situations.

Fees and Pricing

Consider different advisors’ fees and pricing structures and compare them to your budget and financial goals. Remember that lower fees may not always be best if they come with lower-quality advice or support.

Communication and Availability

Ensure you understand how often you can communicate with your advisor and how responsive they will be to your questions and concerns. This is particularly important if you have a complex financial situation or anticipate needing ongoing support and guidance.

Fiduciary Duty

Some financial advisors are legally required to act in their clients’ best interests, while others are only held to a lower standard of “suitability.” It’s important to understand your advisor’s fiduciary duty and to choose one who will prioritise your needs and goals above their own interests.

Making the Decision

Evaluate the Pros and Cons

Take a few moments to evaluate the pros and cons of each option. Consider your budget, investment goals, and personal preferences. Make a list of the pros and cons for each type of advisor, and compare them.

Conduct Interviews

Interview potential financial advisors to learn more about their approach, experience, and qualifications. During the interview, ask about their investment philosophy, the types of clients they work with, and how they are compensated.

Check References

Once you’ve narrowed your list of potential advisors, check their references. Ask for references from current and past clients, and reach out to them to learn more about their experience working with the advisor.

Trust Your Gut

Finally, trust your gut when making the final decision. Choose the advisor you feel most comfortable working with and believe will help you achieve your financial goals.


Choosing a financial advisor is a crucial decision that can impact your financial future. Whether you work with a robo-advisor or a traditional financial planner, it’s important to understand each option’s pros and cons and consider your needs and preferences.

By following the steps outlined in this article, you can choose a financial advisor that will help you achieve your financial goals and set you on the path to financial success.

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