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Freelancer 101: How to Price Your Services & Acquire Projects as A Newbie

Apart from being an office worker, now being a freelancer is also starting to get the attention of many people. Not only because the work system is more flexible, but this profession also generates quite a profitable income. But if permanent employees usually have a salary range, what about freelancers?

Every freelancer must have a different rate. It will usually depend on the ability they have. For those of you who want to become a freelancer but are still confused about how much to charge, maybe these tips below can help you!

Get to Know Your Skill

Being a freelancer is not bound by a work contract. But still, you have to provide the best work and services for clients. By recognising the advantages you have, it will help you to determine your rates later. Ask yourself, “What more can you give, compared to other freelancers?” 

Determine the Preferred Payment System

The salary payment system also needs to be considered. Some freelancers prefer to be paid per project, some are based on work time. For example, if you work as a writer are you paid according to the number of words you’ve written or per article you make? Put everything into consideration before you choose which one you’ve preferred.

Briefly Describe Your Offer

Communication is very important and needed to build a great relationship with clients. Be honest and say what you can do, and what you can’t to your client. It is okay to refuse a project if indeed the project offered doesn’t suit you. The most important thing is that both parties should understand each other’s work system.

Check Competitors’ Rates

Don’t overlook the rates offered by your competitors. Research the rates they charge for similar skills and services. This is important because every freelancer has their own strengths and weaknesses. By researching competitors’ rates, you can also identify additional skills that you can offer to differentiate yourself from others.

How to Acquire Projects for Freelancers Newbie?

As a freelancer, landing new job opportunities is a priority. However, it’s not always easy. After determining your rates, you need to actively seek out clients. Clients often request a portfolio to assess your previous work before deciding to collaborate. To make the most of your portfolio, consider the following strategies:

Create Sample Work

Clients want to see tangible evidence of your skills. Create 2-3 pieces of work that demonstrate your abilities and align with their specific requirements. For instance, if you’re a writer, write a blog post and link it to a dedicated page showcasing your work. If you’re a designer, compile a collection of logos, printed materials, and web page samples you’ve designed.

Consider Relevance

Sometimes clients prioritise how well your work aligns with their needs rather than technical complexity. Before submitting a work proposal, consider the following:

  • Who is your client?
  • What is their style and philosophy?
  • How well do your abilities match the requirements?

Your portfolio should showcase your skills and reflect your understanding of the client’s goals.

Active Blogging

Start introducing your work through a blog and share it across various platforms. It’s time to create and confidently share your creations. Use the blog as a platform to showcase your skills, consistency, and knowledge in your field.

Post on Specialised Websites

In addition to blogging, explore other avenues to share your work. If you enjoy writing, there are platforms for sharing written content. For photographers, websites like pexels.com can be used to showcase your work. Find suitable websites where you can display your work and begin establishing yourself as an expert in your field.

Offer Free Services

Offering free services can be beneficial for freelancers. It allows you to build your portfolio and establish relationships with potential clients. It also provides valuable experience in creating content for others.

Consider these approaches:

Offer to create something for a local or online shop that aligns with your target market. Reach out to bloggers or social media influencers you admire and offer your assistance in exchange for them mentioning your work and contact information.

Contribute your skills to social causes or charity events. This not only builds your portfolio but also supports a worthy cause, attracting potential clients.

A compelling portfolio will attract clients and open up job prospects. Put in the effort and focus to create a captivating portfolio. Additionally, make sure to invest in the necessary equipment and tools for your home office to maintain productivity. Shopping online can save you both money and time when acquiring home office equipment you may need.

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