The content marketing industry is set to grow by $417.85 billion during 2021-2025, progressing at a CAGR of almost 16%.
The current global market is fragmented, and the degree of fragmentation will accelerate during the forecast period. New content marketing technologies are anticipated to provide huge opportunities for the participants into the global market.
In addition, the interest in content marketing market to use content marketing systems as a promotional platform is predicted to propel the market growth in the coming years.
The rise in the number of users on social media and growing brand awareness along with increasing trust and loyalty will offer immense growth opportunities to vendors.
To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments, while maintaining their positions in the slow-growing segments.
Based on channel type, the market is classified into video platform, social media, blog and others. Among these, the video platform segment has accounted for highest content market size and it was valued over $12,635.2 million in 2018 and is anticipated to grow at a rate of 14.0% during the estimated time.
The social media channel segment will witness to grow at a notable rate of 15.2% CAGR and is estimated to produce major revenue in the forecast time.
The growth is mainly owing to increase in the number of consumers shifting from traditional promotion channels to social media advertising channel.