Reasons Why Twitter Is Still A Great Marketing Tool

Social media is an exceptional marketing tool for brands and businesses. It can not be denied that platforms like Twitter allow companies to market their products while simultaneously interacting with their customers efficiently. Brands have many other advantages if they market themselves on platforms like Twitter. Even though Twitter has been changing continuously since Elon Musk took over the platform, it is still a fantastic way for a brand to create a solid customer base.

ExpressVPN’s research states that Twitter has undergone massive changes since Musk took over the company. Notably, more than half of the company personnel were laid off. Nowadays, Twitter only has 1800 employees, and the platform is predicted to lose about 33 million global users by 2024.

Uses Of Twitter As A Marketing Tool

Twitter can be a useful marketing tool for brands. It can not be denied that Twitter allows brands to interact with their audience easily. Additionally, brands can upload content for their viewers to get more people interested in their products. It is also beneficial for brands to maintain a Twitter account, as recent changes to Twitter can be beneficial to them to some extent.

How To Market On Twitter

There are many ways for brands to access Twitter tools to expand their brand reach. First and foremost, Twitter allows brands to create a solid brand identity by simply creating a visual aesthetic that allows them to communicate their brand values to viewers easily. Brands can also access tools like Twitter chats and polls to find feedback on new products they have launched recently.

Similarly, it is also easier for brands to interact with customers and address any issues their customers face. Like all social media platforms, Twitter is also useful for brands to create ad campaigns when introducing a new product. Additionally, any new offers and upcoming sales can be promoted on Twitter to grab the attention of customers as well.

With the introduction of Twitter Blue, brands might also be able to access a gold badge for themselves to portray to viewers that they are a brand or a business. Twitter Blue will also enable brands to upload longer content for their viewers and allow them to repurpose their content on the platform by adding previous tweets.

It is also important for brands to follow influencers so that they can find some amazing brand collaborators. Many influencers thrive on brand collaboration as this is their sole way of earning money. Brands should collaborate with influencers that promote similar values and produce content that aligns with their brand identity. Additionally, using hashtags can also help brands promote their content to a specific target audience. Brands should also hop on the trend bandwagon so that their content can get a wider reach. Following popular trends and using viral hashtags can be useful for brands in pushing their content forward. These were some excellent ways for brands to easily market themselves on Twitter to expand their brand reach.


Social media platforms like Twitter are an exceptional way for brands and businesses to reach a wider audience. Such platforms also allow brands to target specific audiences and easily launch ad campaigns. It is also a given that brands can also find collaborators easily with the help of platforms like Twitter. It can not be denied that Twitter is also quite useful for brands to interact with their customer base.

Elon Reeve Musk Completes $44 Billion Takeover of Twitter

Elon Reeve Musk has finalised his $44 billion deal to take Twitter private, putting an end to one of the most publicised and dramatic buyout sagas in recent memory.

Musk is the richest person in the world, according to both the Bloomberg Billionaires Index and Forbes’ real-time billionaires list.

Even as early as 2017, Musk indicated interest in acquiring Twitter. Musk started buying Twitter shares in January 2022, and by March had amassed a 5% position in the firm. By April, he had a 9% stake, making him the company’s largest shareholder.

In contravention of American securities rules, he failed to submit the required SEC paperwork within 10 days of his ownership crossing 5%. On April 4, when he did make his investment publicly known in an SEC 13G filing, Twitter stock saw its biggest intraday gain since its 2013 initial public offering.

Following Musk’s remarks from March, in which he questioned Twitter’s commitment to free expression and floated the idea of starting a competing social media platform, it was revealed that Musk had acquired a sizeable investment in the company.

In an effort to create a “super app” that combines messaging, payments, and commerce, Musk has pledged to reduce Twitter’s workforce and operating expenses while fostering product innovation.

Musk had first agreed to purchase Twitter for $54.20 per share in April. A few months later, he filed a lawsuit against the San Francisco-based business to cancel the agreement, claiming that the platform had misled investors and regulators about false accounts and cyber security. In an effort to pressure the billionaire to complete the transaction, the social media business retaliated and countersued, setting up a contentious court dispute and discovery process.

Musk has promised to contribute a total of $33 billion in equity.