Adapting to Market Trends: 4 Tips for Commercial Property Owners

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Commercial real estate investors risk missing out on emerging trends if they do not keep up with what is happening in the market. With the market evolving rapidly, adapting to emerging trends allows commercial property owners to maximise their returns on their investments, know where to invest, mitigate risks, and stay competitive. Here are the trends experts say will shape the industry in the coming years and how investors and property owners can adapt to them.

Design Properties for Flexible Use

The commercial real estate sector is undergoing a massive shift as more businesses adopt flexible work models. Models that combine occasional office use and remote work are leading to an increase in demand for coworking spaces.

Commercial property owners can adapt to this trend by designing office spaces that encourage collaboration, engagement, and co-ownership while fostering innovation and enhancing tenant well-being.

Amenities like community spaces, technology infrastructure, and shared meeting rooms allow property owners to cater to these changing work models and dynamics. Properties that provide these amenities will continue to be in high demand even as many businesses look to ask workers to return to the office in the coming year.

Stay Current With Technology

Technology has changed every industry imaginable, and it is doing the same to the commercial real estate industry. It is changing how real estate agents and companies list, sell, buy, and manage properties, making these processes more efficient, accessible, and cost-effective.

Using artificial intelligence is also impacting the industry heavily, with the technology becoming a critical tool in fraud detection and avoidance, market research, and risk analysis.

Smart analytics, big data, and enhanced data collection are also becoming crucial in the commercial real estate industry, providing vital insight into property performance, customer preferences, and emerging trends. They are also helping industry leaders make better data-based decisions and stay up to date with what is happening in the market, so they remain competitive.

Invest in Storage Spaces

E-commerce and logistics have grown exponentially in the last few years as many more people prefer online shopping to physical shopping. This trend has increased the need for commercial spaces for storage and as hubs for last-mile deliveries.

With online shopping trends holding strong, property owners can benefit by converting their properties into storage space and working with e-commerce and logistics companies that need them.

Crucially, they must protect their investments and the products they hold at these properties to protect themselves and their investments from undue risks.

One way to do this is to collaborate with the right insurance partner. Working with a tech-forward commercial real estate insurance firm provides the protection you need for your investment and the goods you store for your business or the partners you decide to work with.

Improve Tenant Experiences

Customer experience is mentioned a lot when talking about business in general, but many property owners do not pay attention to tenant experiences. After all, if they are leasing from you, you are doing something right, right? Not always. They may still be leasing because you have better rates or a favourable contract but may not like the experience they get while doing so.

If you do not improve tenant experiences, you may have a high turnover rate when their leases lapse and difficulties getting other tenants to lease from you. Remember, numerous other properties are available, and your tenants may already be looking for something better or cheaper.

You can improve tenant experiences by providing the amenities they need and providing personalised services while keeping in mind that each tenant is different. You should also resolve issues quickly, provide excellent property management services, and ensure the property is always in the best shape by maintaining it.

The real estate market is undergoing significant changes, and property owners who do not know the current trends and how to adapt to them risk losing out. Being informed is a great first step in understanding what is happening in the market and making the necessary changes is the next step in adapting to and leveraging these trends.

5 Technology Trends Every Business Owner Should Be Aware Of

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Today, it seems as though technology is advancing at an accelerated — and often somewhat alarming — rate. From the imminent emergence of driverless cars to the almost ubiquitous prevalence of smart assistants, tech is seeping into our lives in a way we can barely avoid or escape.

In the business world, too, technology is having more and more influence than ever over operations, from the way we communicate to the tools that can help us rattle through our to-do lists. Of these technological innovations, however, which will have the biggest impact in the coming years? Which tech-based trends should every business owner be aware of right now?

In this post, we’ll explore 5 important technology trends that no business owner should overlook. Let’s get to it.

Large Language Models

By now, you’ve likely heard the fuss surrounding ChatGPT — the advanced language model introduced by the organisation OpenAI — with many business owners split between excitement at the tool’s impressive capabilities and fear at how quickly it might threaten to replace human jobs. Will ChatGPT (and many copycat tools such as the hastily-released Google Bard) render content writers redundant, for example, or remove the need for computer programmers?

Employing a deep learning technique called “transformer architecture” which allows them to parse massive amounts of data to provide answers to prompts or questions, language models like ChatGPT might threaten some jobs eventually, but for now their limitations must be understood: their responses are not always 100% accurate, they can lean on bias, and they’re as yet incapable of genuine creativity.

That said, there are use cases for large language models in business, as long as you’re not relying on them exclusively. For example, they can aid research, help with content creation, speed up idea generation, and write and debug computer code.

Serverless Computing

While there’s really no such thing as a completely serverless computing model (at least not yet), cloud computing enables businesses to build and run applications, storage systems, and databases without having to maintain the underlying infrastructure. As of 2022, 94% of businesses used cloud-based services in some shape or form, with at least half the world’s data expected to be stored in the cloud by 2025 (that’s 100 zettabytes, equivalent to 100 billion terabytes).

Through a network of interconnected virtual servers, ‘serverless’ computing can now be used for everything from hosting websites and applications — SaaS-based apps can be hosted on the cloud using Cloudways SaaS hosting solutions, for example — to file storage, data backup, software development, disaster recovery, and even social networking — Meta, for instance (the company formerly known as Facebook), combines its existing on-premises infrastructure with cloud services from Amazon Web Services (AWS), the world’s foremost cloud provider.

Hyperautomation

For many businesses, a continuing challenge is streamlining processes in order to maximise efficiency, reduce costs, and eliminate the time spent on time-consuming and resource-intensive tasks. Of course, automation has been addressing these concerns for some time now — streamlining operations management, HR processes, customer services, inventory planning, analytics, and more besides — but the next level of automation (known as ‘hyperautomation’) will enhance these capabilities further.

Hyperautomation combines a number of AI-based functions to enable companies to rapidly identify, vet, and automate as many business and IT processes as possible. These functions include robotic process automation (RPA) (allowing bots to take on complex yet repetitive tasks), machine learning (which allows a computer program to recognise patterns in data and make accurate predictions), and optical character recognition (OCR), which enables a machine to translate an image into text.

Data Visualisation

Research shows that the majority of humans are visual learners, meaning we find it easier to absorb and process information that’s presented to us using images rather than words or numbers. This highlights the growing importance of data visualisation: essentially, the process of presenting a set (or multiple sets) of data in a visual format. Whether it’s conveying financial information to company employees or communicating the results of a study to the general public, data visualisation can help boost engagement and buy-in from stakeholders.

A good example of data visualisation in action in our everyday lives is Wrapped, a popular feature of the music streaming giant Spotify. The platform analyses a year’s worth of data about your music listening habits — from your favourite genres to your most ‘active’ hours of the day — and presents it to you, the user, in a personalised and highly engaging visual format. It may seem a superficial use of the technology, but there are few better examples of just how effective data visualisation can be.

Biometrics

In an age where data security is an ongoing (and ever-increasing) concern — particularly when you consider how many devices, programs, and networks we’re accessing every day, in business and in our personal lives — there’s an increasing need for ensuring safe and secure access. And while techniques such as multi-factor authentication (MFA) — available through an access management solution such as OneLogin — can help to prevent unauthorised access, biometrics takes this a step further.

In essence, biometrics uses unique biological markers to identify and authenticate an individual attempting to access a device or a program. Machines can be taught to recognise facial features, fingerprints, and even voices, all of which are unique to the individual and impossible for a malicious ‘actor’ to replicate. For example, the NatWest mobile banking app employs facial recognition to ensure that only the account holder can access their account information and manage their finances using the app.

If you’re a business owner that strives to stay abreast of emerging technologies and developments in the business world, you should at least have a fairly solid understanding of these five tech-based trends, which will continue to have a significant influence on day-to-day business operations. From advanced chatbots to passwordless access management, these technologies will be increasingly key to business growth in the coming years.

3 Cryptos to Watch as Market Sentiment Turns Towards Bullish Trend

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Crypto faces a volatile situation now and then. A few months back, the market was going through a tough time. There was a downfall in the market and investors were not getting high returns. But the experts believe that the bearish trends are over and the crypto market is recovering. Moreover, one of the popular cryptos is bitcoin and people are learning what bitcoin’s taproot upgrade means for investors.

Among the views on this aspect, the notable is Chamath Palihapitiya, who is the face behind the Social Capital. He is the one who presented the correct prediction of this market correction of the present time. He states that it is the correct time now to start investing in the Crypto market again. If the predictions are correct, then this is the right time for starting your investments in Altcoins.

Top 3 Cryptocurrencies to Buy in This Bullish Run

In the present market scenario, buying these 3 Cryptocurrencies will offer high returns without any doubt. These Altcoins have high potential in today’s market as the experts are assuming that the Crypto market is recovering.

These coins are:

Ethereum

It is the second largest Crypto in the world in terms of market cap. Many top projects are based on this platform. It provides efficient and faster speed in transactions. Though the rates of ETH are sluggish after the merge, still there are no reasons to disregard Ether.

If there is any short-run bullish reversal, then Ethereum would still be in a top position. There is a certain fact that makes it one of the best digital currencies. Even after the degrading prices during the post-merge, the platform’s stakes and burning are growing. At present, this network has around 439,425. Also, the Ethereum stakes are around 14 million. The present reward rate for staking is 4% and it is higher than any other Cryptocurrencies at the moment. Investors can take advantage of this situation. If any bullish reversal occurs, it will be a good chance for Ethereum to lead the entire market.

MakerDAO

If there is a market pump to arrive in reality, you can keep a watch on this Crypto! There is the latest news revolving around the market that this network will lower its stability fee. The developers are looking forward to this as they want to raise the demand for its stablecoin, DAI.

The investors avoided adopting MakerDAO due to its higher rates. But, if the prediction of the market pump turns true, then the price of MAKER may rise.

Binance Coin

This is another major Crypto that can lead the market and has high growth potential. You can consider this coin if a short-run bullish reversal occurs. The token burn of Binance which is around the corner is also giving it heights.

This token burn can happen somewhere around mid-October. Also, if there occurs a broad reversal in the market, this Crypto will get a bigger chance. And, as the burn is approaching, there can be a potential rise in its price. At present, it is holding more than 280 USD. If a market pump truly takes place, this will be one of the top Crypto in the market.

Top Exchanges To Buy These Cryptos

After deciding on which crypto to buy, you can check them out on these Crypto exchanges.

Binance

It is the top Crypto exchange and works best for advanced or professional investors. There are more than 600 options to choose from! The platform has a minimal fee and various trading options.

KuCoin

This exchange offers around 200 Cryptocurrencies to choose from. This platform offers varieties of services as well along with accepting many payment options. Also, the interface is simple and beginner friendly. And it charges low fees as well!

Conclusion

As the experts are assuming that there can be a market pump soon, these 3 Cryptos are sure to rise as well! You can carry out your research and buy the one that meets your requirements. These 3 coins have high growth potential in the upcoming market conditions.

How To Optimise Your Online Presence with The Latest Design Trends

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All organisations aim to boost their online presence in today’s digital market. One way to boost your online profile’s exposure is to give it a more polished look and feel.

Some company owners and web designers feel a website will enhance online visibility and effect. Building a great online brand involves forethought and constant commitment.

A working website, good user experience, SEO, and website design offer the best online experience.

Online Presence – What Does That Mean?

The word “online presence” refers to a firm’s public face on the Internet. A company with no online presence at all is quite unusual, while others have a very substantial one.

Customers are more likely to contact your company through websites, social media, and email if it has a solid online presence.

Web Design Tips for Boosting Your Web Presence

1. Make Sure Everything Looks and Feels Like Your Brand

Every element of your online store should be in keeping with the rest of your Brand’s image. It also applies to digital marketing; your website and social media should be consistent.

What Is Brand Image? Definition, Importance and Examples | Indeed.com

A company must work with a credible web design company to have all these. They will provide services that will give you a result-driven website.

For instance, if you are selling pet supplies in New York, you may want to go for a more light-hearted aesthetic. You can always delegate these tasks to the Web design and development agencies in NYC. They will do all the necessary work regarding your website development.

If you need experienced graphic designers for your pet supply website, the hired web design company in New York can do that for you. The way that customers think about your brand is bound to change as a result.

2. Simplified Navigational System

Website navigation is vital, especially on big or busy sites. Your site’s navigation is the road map to help visitors locate what they are looking for. Professional web designers can create an easy-to-use, logical navigation bar.

3. Utilise High-Quality Photos

It’s impossible to have a successful online business without using images.  Images pique people’s interest and help get your brand message across. You should only use high-resolution photographs that are prepared for the web.

Similarly, you may use photographs to tell tales visually about your items. If you promote a new coffee machine, you may assemble images showing the coffee-making process.

4. Consider the Use of Video

Online marketing trends favour using videos to promote products and businesses. Lead generation and conversion rates may both be improved with the use of videos.

To create a quality video, you don’t have to spend much money or use fancy equipment. Clips could be recorded using either a mobile device or a smart device.

If you want to spice things up with animation or motion graphics, you don’t need any special equipment. Any credible website creation business will be able to do that. Videos may slow a website down, so use them after careful consideration.

5. The Permanence of the Brand

Your company’s logo, colours, and other aspects make you stand out. Your website design should suit your brand’s signage, stationery, logo colours, typeface, etc.

Customers value a dependable interaction with a brand. Consistency in presenting the brand may boost earnings by as much as 33%.

6. A Well-Organised, Search Engine Optimised Page

Customers read stuff on websites much as they would a book (left to right and top to bottom). With this in mind, website designers can organise your content to boost attention and sales.

SEO will enhance website traffic, and taking the help of a reliable, professional web design company will be wise here.

7. Build a Solid Home Page

The homepage of your site is crucial. Users will build their first impressions based on this, so make sure it’s engaging and valuable. It should clarify your site’s aim and products and services.

To target non-English-speaking customers, the website designing agency develops a multilingual website. You want visitors to your homepage to join up for your email list, buy something, or explore further.

8. Use Simple, Direct Text

Websites, and mainly online shops, rely heavily on text. Use simple words to describe and sell your goods. Overloading users with information may make them quit your site without buying. Your website should have a catchy slogan that best describes your product or service.

9. Leverage Testimonies

To instil confidence in your audience, testimonials will be pretty helpful. They prove that others have had success with your site and may sway consumers to make a purchase.

You may increase your firm’s online visibility by using the services of a web design company. The experts will then utilise honest customer feedback to do just that. Don’t be shy about requesting testimonials from satisfied clients.

Also, don’t be reluctant to sprinkle endorsements throughout your site. The greater the distribution, the greater the possibility that consumers will notice them.

10. Implement the Use of Call-To-Action Tabs

An online store must have prominent call-to-action buttons. They help website users navigate and encourage purchases. Maximise click-through rates by making CTAs plain and unique.

Working with specialists is essential since they will ensure your website has noticeable CTA buttons.

They can boost your conversion rate by improving your calls to action. To get them to really buy anything, you may use phrases like “Buy now” or “Add to cart.”

11. Make Use of Social Networking Sites

One cannot have a successful digital marketing plan without using social media. It’s an excellent way to reach out to clients and generate buzz about your company.

Use social media and ensure all marketing materials match your brand. When your website development is in progress, adding social media sharing buttons will help people locate and follow you.

12. Create a Layout That Is Accessible on Mobile Devices

The use of mobile devices to browse the web has become more common in recent years. It highlights the importance of having a website that is easy to navigate on a mobile device. It is crucial that customers can access and shop on your site with ease from any device.

The Google Mobile-Friendly Test and the Mobile-Friendly Checker are two mobile-friendliness evaluation tools. Google will penalise sites that don’t work on mobile or in various browsers.

13. Make Use of a Responsive Design

A responsive layout is necessary for every website these days. The strategy ensures that your site will appear on computers and mobile phones. Your website needs a responsive design, or you might be losing clients.

14. Get In on the Email Marketing Action

Email marketing has been a great way to contact customers. Make sure all of your emails seem professional and follow the same criteria. An excellent first step is to make it simple for visitors to join your mailing list via your website.

If you are overwhelmed, choose a local web design company. The specialists will manage everything, and your company’s online presence will improve.

15. You Should Make Use of Landing Pages

Conversion rates can be boosted significantly by using landing pages. These advertisements aim to get viewers to take action, such as buying or signing up for a service. Landing pages should be well-designed, informational, and have prominent call-to-action buttons.

16. The Live Chat Options

Live chat lets you connect with customers in real-time and answer their questions. It’s an excellent method to get to know your customers and can boost your business’s revenue.

Having a live chat system with experienced and helpful agents’ man is essential. A live chat function may help customers with order questions and product inquiries.

17. Put in Popups

Users’ interests can be piqued and prompted to take action with the help of popups. You may use them to get people interested in your business, sign them up for a service, or get their attention. A good website designing will include well-designed, non-intrusive popups.

18. Put To Use Infographics

Infographics are an excellent tool for conveying detailed information quickly and simply. They are also terrific for getting people talking and driving more people to your site.

Create visually appealing and informative infographics about your company’s offerings. Infographics are one kind of “interactive content” transforming website construction.

19. Quicken the Pace of Your Site

The customers might leave if they have to wait too long for your website to load. The professional web designers will ensure all of your page’s load swiftly, and your site is responsive. Google PageSpeed Insights helps determine why a website is slow and fix the problem.

Conclusion

These recommendations might improve your eCommerce site’s performance and company’s profile. Keep current with emerging website design strategies and techniques. Use this as a starting point to identify what works for your company and brand.

Google Announces the Top Searches of 2021

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American multinational technology company Google has announced its annual recap of the year’s top trending searches during the year 2021.

Google’s mission is to organise the world’s information and make it universally accessible and useful.

Data on the top trending searches is published every year by the company, which is not only interesting, but also extremely valuable information to marketers.

At a glance, the data doesn’t offer much insight beyond satisfying general curiosity around what users of the company are searching for in Google. However, if you dig deeper you will find the long-tail keywords people were searching for during 2021.

Data are individual facts, statistics, or items of information, often numeric. In a more technical sense, data are a set of values of qualitative or quantitative variables about one or more persons or objects, while a datum is a single value of a single variable.

Let’s go over some of the most search keywords, and perhaps you’ll find a few ideas for your next piece of content:

1 youtube 2.945B 2.899B 45.79M youtube.com
2 facebook 1.904B 1.844B 60.01M facebook.com
3 whatsapp web 1.850B 1.850B 94.22K whatsapp.com
4 netflix 983.08M 983.04M 34.60K netflix.com
5 roblox 767.70M 759.14M 8.56M roblox.com
6 amazon 304.23M 224.72M 79.51M amazon.com
7 hotmail 587.02M 586.99M 29.50K live.com
8 zoom 487.42M 487.26M 155.12K zoom.us
9 google 105.61M 105.53M 81.41K google.com
10 yahoo mail 422.03M 421.89M 137.16K yahoo.com
11 instagram 413.94M 408.36M 5.59M instagram.com
12 yahoo 341.65M 330.80M 10.85M yahoo.com
13 outlook 311.66M 311.62M 37.16K live.com
14 fb 338.90M 335.36M 3.54M facebook.com

Please note that Google’s data reveals all top “trending” searches, which means the keywords with the largest increases in search volume from 2020 to 2021.

What did you search for?

Industry Insights: Emerging Trends in the Technology, Media, and Telecom Sector

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The Technology, Media, and Telecom (TMT) sector is a dynamic and ever-evolving landscape that continues to shape the way we live, work, and communicate. In this article, we delve into the latest industry predictions and trends that are driving innovation and growth within the TMT sector. From ground-breaking technologies to shifts in consumer behaviour, these trends are reshaping the industry in exciting ways.

1. 5G Revolutionising Connectivity

The rollout of 5G networks is one of the most anticipated trends in the TMT sector. With faster speeds, lower latency, and the ability to connect a massive number of devices simultaneously, 5G is set to revolutionise various industries. From enhanced mobile experiences to powering the Internet of Things (IoT) and smart cities, 5G’s potential is boundless. The expansion of 5G infrastructure is expected to unlock new opportunities for businesses, spur innovation, and redefine how we interact with technology.

2. Content Streaming and OTT Dominance

The media landscape continues to shift towards digital platforms, with content streaming and over-the-top (OTT) services gaining remarkable traction. The convenience of accessing content anytime, anywhere has led to the rise of streaming giants like Netflix, Disney+, and Amazon Prime Video. This trend is not only changing how content is consumed but also impacting traditional cable TV models. As more players enter the streaming arena, exclusive content and personalised recommendations are becoming key differentiators.

3. AI and Personalised Experiences

Artificial Intelligence (AI) is making waves across the TMT sector, enhancing user experiences and driving efficiencies. AI-driven algorithms power personalised content recommendations, predictive analytics, and chatbots for customer support. In the telecom industry, AI is facilitating network optimisation and predictive maintenance. The media sector benefits from AI-generated content and deep learning algorithms that can create compelling visuals and even music compositions. As AI continues to evolve, it’s set to reshape the way we interact with technology and consume media.

4. Rise of Edge Computing

Edge computing is emerging as a critical trend in the TMT sector. This approach involves processing data closer to the source, reducing latency and improving real-time capabilities. In the context of the IoT, edge computing enables quicker decision-making by processing data at the edge of the network. Additionally, it plays a pivotal role in supporting applications like autonomous vehicles and augmented reality. As the volume of data generated increases, edge computing will play a pivotal role in ensuring efficient data processing and analysis.

5. Cybersecurity in the Digital Age

With the increasing digitisation of industries, the importance of cybersecurity cannot be overstated. The TMT sector, in particular, is vulnerable to cyber threats due to the interconnected nature of its technologies. From data breaches to ransomware attacks, the consequences of inadequate cybersecurity can be devastating. As a result, organisations are focusing on robust cybersecurity measures, including advanced threat detection, encryption, and employee training to mitigate risks and protect sensitive data.

6. Sustainable Tech Practices

Sustainability is no longer just a buzzword; it’s a critical consideration across industries, including TMT. With the growing energy consumption of data centres and electronic devices, the industry is under pressure to adopt eco-friendly practices. From designing energy-efficient hardware to utilising renewable energy sources for data centres, companies are taking steps to reduce their carbon footprint. Additionally, e-waste management and recycling are becoming integral components of sustainable tech practices.

Conclusion

The Technology, Media, and Telecom sector is at the forefront of innovation, constantly evolving to meet the demands of a rapidly changing world. From the impending 5G revolution to the dominance of streaming services and the transformative power of AI, these trends are shaping the future of the industry. Edge computing and cybersecurity are ensuring seamless experiences while safeguarding against threats. As the sector moves forward, sustainable practices are becoming paramount, reflecting a commitment to both technological advancement and environmental responsibility. Stay tuned as these trends unfold and continue to reshape the TMT landscape, ushering in a new era of connectivity, content consumption, and communication.