There’s a famous saying: “Don’t let the good become the enemy of the great.”
People usually use it when talking to individuals stuck in cushy jobs who don’t attempt to branch out and do something more extraordinary with their energy. However, it can apply to businesses, too.
Companies can find a comfortable niche and stay there for decades, denying themselves the opportunity to grow and expand.
Fortunately, if you’re in a “good” place, you can always move to a better one. It just requires adopting the right strategies.
How is it accomplished? Well, it’s not magic. It’s actually a proven system that has worked for thousands of businesses around the world. And it can work for you too.
There are three main pillars of the approach:
We discuss what each of these means in this context and how you can use them to further your goals.
The first step in transforming your business is to discover your core purpose. You need to understand your unique perspective, leave that in the corner of your mind, and then allow it to filter into everything you do. It should include your vision and priorities, and it should inform the direction you want to take your life.
Ensure you communicate your vision to your team and align them with it. Eliminate any distractions that don’t contribute to it and simply focus on doing things better.
When you prioritise focus, you soon discover how many operations in your business are unnecessary. You find out where and how you are wasting time, and what you can do to improve it.
The next step in transforming your business into something great requires discipline for you and your team. You should establish a culture of excellence and accountability in your organisation, setting clear expectations and standards regularly, which is something Zoho experts emphasise.
Once you have that in place, you need to adjust your system to reward the types of behaviours you want and apply penalties to those you don’t want. To do this, you’ll have to train and coach your team to improve their skills and knowledge. You’ll also need to introduce new systems and ways of working that enable everyone to get on the same page. You don’t want a situation where parts of the company move over to the new way of doing things, and other parts get left behind.
The final step in transforming your business and making it great in 30 days is execution. You need to act on your ideas and opportunities quickly and effectively while delivering exceptional value to customers and meeting their expectations. Make sure that you actually solve their problems and overcome their challenges. Fix the issues your customers care about the most instead of wasting time on matters that don’t directly concern them. Ensure your company is customer-centric.
Then, monitor and evaluate your results and learn from your mistakes. Find out where and how you could improve over time, building extra robustness into your enterprise, and helping it stand the test of time.