The easiest method to expand an audience and attract new clients for many small businesses is through social media, and TikTok is quickly becoming a favourite. TikTok passed 2 billion smartphone downloads globally in October 2020. TikTok surpassed Google.com to become the most popular website of 2021, according to a popular statistics website.
Why is TikTok so Beneficial for Tiny Companies?
The benefits of TikTok for small enterprises are numerous. First of all, the app’s exclusive discovery algorithm gradually learns what you enjoy, so the more you interact with its content on the For You page, the more of that stuff you will see.
The app will probably share your content with users who will be interested in your brand and content, which is ideal for small businesses. No matter how many followers you have or how young your company is, every TikTok video has the potential to become popular.
TikTok Success Tales that Inspire
Although many companies utilise TikTok for marketing, only a small number of TikTok case studies have really taken off as a result of the app. All of these nine success stories serve as illustrations of how TikTok can significantly alter your social media strategy.
1. Dasha Derkach, Enchanted Scrunch
Enchanting Scrunch founder Dasha Derkach To offer a greater selection of scrunchie designs, Dasha Derkach founded her company, Enchanting Scrunch, a year ago. She began posting on TikTok after originally advertising on Instagram.
2. Andrea O., Peachy BBs Slime
Andrea and her tiny team have mastered the art of the TikTok slime account with the main account boasting 4.7 million followers.
3. Sana and Will Saleh, Lala Hijabs
Sana and Will Saleh founded Lala Hijabs, like many others, after losing their employment due to the virus, and like everyone else in quarantine, they too made the decision to join TikTok. The pair created adorable tie-dyed hijabs for fun and shared them on the app; before they knew it, they had become extremely popular.
4. Chioma Ngwudo, CeeCee’s Closet NYC
Chioma Ngwudo, a self-made CEO, co-founder of CeeCee’s Closet NYC, a connoisseur of headwraps, a speaker, a coach, and a headwrap connoisseur, is on a mission to empower and promote Black women and African culture.
Creating a TikTok Success Narrative for Your Brand
TikTok is a fantastic platform for small businesses looking to raise their brand recognition, promote community, and increase sales, whether they sell confectionery, upcycled jewellery, or have recently established a slime shop.
The top TikTok small businesses aren’t scared to take chances and experiment with different marketing strategies since they know exactly how to harness the app’s inexhaustible noises, trends, and content ideas for practically unlimited marketing experimentation.