Staying at home and avoiding social situations is becoming the new normal for many. Celebrities are using the social media video app TikTok to interact with followers. And it offers best practices as the coronavirus epidemic continues.
The video streaming and sharing app, known as Musical.ly, rocketed to prominence in October 2018 when it was the most downloaded picture and video app in the Apple Store. This social media network connects individuals via the power of content production and distribution in the form of short videos.
The network immediately became popular because of celebrity sponsorships and clever localised content. Its appeal has grown even more pronounced since the outbreak of the epidemic.
TikTok is a platform for everyone, whether you’re a fresh talent looking to make your mark in the world or a big-shot superstar looking to amuse their followers. In fact, many celebrities use TikTok to make short videos, entertain their audiences, and communicate with followers.
Some celebs who preyed on TikTok are the most successful men and women. Jason Derulo, Cardi B, and Megan Thee Stallion net worth significantly increased because of the platform.
Although TikTok rose to prominence for sparking viral dance movements with 15-second recordings, the social media site has seen an increase in the number of entrepreneurial “influencers” who share their business knowledge with TikTok users.
Many TikTokers are keen to retain a large following by delivering secrets of success recommendations for their viewers because the platform can also operate as a powerful and cost-effective marketing tool for small company owners and entrepreneurs.
Reasons Why Many Choose TikTok
Taking advantage of social media is one of the most effective and low-cost strategies an entrepreneur should use, and so they did. As an entrepreneur, it may be overwhelming to use social media, but it’s worth it.
TikTok Dominates The Social Media Industry
TikTok is extremely popular for a variety of reasons. For starters, it is distinct from other social networking networks. Although other platforms feature video choices, TikTok is purely video. Captions are brief and, at times, unneeded. TikTok, unlike YouTube, is meant for mobile devices, and the clips are quick bursts of motion rather than lengthier, drawn-out videos.
Several celebrities are discovering that TikTok is an excellent venue for growing their following and connecting with new people. The network lets users link their profiles to their YouTube channels or Instagram accounts, making it simple for influencers with existing followings on these platforms to drive people who find them on TikTok back there.
Companies are starting to capitalise on this by launching TikTok influencer campaigns. Indeed, there are so many different sorts of influencers on the app that any company is bound to discover the ideal one to collaborate with on a campaign.
You may also use TikTok to identify the finest folks to collaborate with in your specialty and budget. Another strategy to construct an effective TikTok influencer marketing campaign is to use the influencer’s strengths and the sorts of videos they generate.
And because of how famous TikTok is, individual entrepreneurs are at the advantage of Social media platforms, especially TikTok.
Gain Popularity Faster
Just as said above, TikTok is perfect for start-ups or individual entrepreneurs. It is because of how fast an account gains followers. Because of the pattern of TikTok, contents are spread through the feed and easily gain exposure. Collaboration with famous influencers and celebrities with over 1 million followers on TikTok impacts you in a good way.
This is one of the reasons why many celebrities, influencers, and even entrepreneurs choose TikTok to do paid advertisements. People are given more videos like that when they begin to connect with content they enjoy in a certain area.
TikTok users often post about their interests and hobbies. It’s simple for them to connect with individuals who want to view such material. TikTok has normal lifestyle, fashion, beauty, and cuisine influencers, but it also has more specialist influencers, such as calligraphy, corgis, and figure skating.
How Do They Make Money In TikTok?
Several individuals have discovered ways to make money on TikTok, and some even consider it a full-time job. Continue reading for the best ways to make money on the app.
To receive money directly on TikTok, one is required to be 18 years old or older, have more than 10,000 followers, and have received at least 100,000 views in the past 30 days. Several TikTokers have already achieved profitability with the app, like social media producers active on other platforms.
Methods Of Earning Money In TikTok
1. Use The Platform As An Advertisement
Selling your own products is great for monetising almost any type of content. Any creative, whether a dancer, singer, or comedian, can create merchandise and sell it to their most loyal fans.
Plus, with so many print-on-demand companies, there are a wide variety of items to choose from. T-shirts, bags, pillowcases, hats, coffee mugs, stickers, notebooks, or any combination of products can be sold.
2. Collaborations and Partnerships With Different Influencers and Celebrities
TikTok defines sponsored content as material in exchange for what you receive or anything of value. Isn’t that the goal? For example, a business may pay you to film a TikTok video about how wonderful their soy candles smell, or you may be given a free skydiving vacation in return for writing about it.
It leads us to an essential point: avoid partnering with firms whose viewpoints differ from your own. The way you interact with your audience is completely unique to you. Your followers may be interested in your inspiring soup analogies, how many languages you can speak, or how well you polish, but they are also interested in your ethics.
3. Offer Fan Subscriptions
Crowdfunding works well for large projects, and tipping is the simplest method to gather cash. But what if you want a more consistent source of income? In such a situation, you might want to think about employing a creator-based membership model.
Subscription-based income models are ideal for content providers because you can keep individual membership fees low while focusing on building your subscriber base. A low-cost membership of, say, one dollar per month is an easy sell to a single, devoted admirer. If you have a large number of devoted followers, those funds start to pile up.
4. Go Live And Collect Gifts
One of TikTok’s most beneficial services for producers trying to monetise their content is live streaming, where live gifting occurs. Several social networks offer live-streaming capabilities. But TikTok is unique in that it allows followers to express their gratitude in real time by giving virtual gifts that may be redeemed for money.
Choose an appropriate time. You’ll want to go live when the majority of your followers are online. Verify your audience insights by heading to your profile settings and selecting the Analytics tab to discover when your audience is most engaged.
Conclusion
In 2020, companies and enterprises must have a presence on TikTok if they want to become renowned on the platform or simply raise brand recognition. It will undoubtedly help you achieve your objectives.
Fast fame on TikTok provides an amazing “high,” but you must be prepared to cope with the drawbacks. You may enhance your chances of becoming viral by making videos with famous soundtracks and using hot hashtags.
