Why SMS Marketing Should be Part of Your Business Strategy

In the kaleidoscope of modern digital marketing, navigating the landscape can be an endeavour many may need to be guided through initially. SMS marketing shines bright among the broad constellation of opportunities, waiting to catapult your business strategy to unprecedented heights.

SMS marketing involves sending text messages to subscribers’ clientele to persuade them to do business with your company. Often, these messages include discounts, personalised promotions, surveys, and more.

A competent SMS marketing service like Plivo can help you master the SMS marketing tool for your growing business, turning each text message sent into a personal handshake with your clients.

Unlocking the SMS Enigma

Why does SMS marketing pack such a punch? The magic lies in its surprisingly effective open rates. An open rate refers to how often individuals open marketing messages.

Unlike emails that often vanish in the Bermuda Triangle of the spam folder or social media ads that drown in an ocean of content, SMS messages are like gleaming cruise ships in a digital sea; nearly every single one is seen. With an astounding open rate exceeding 90%, it’s clear that SMS marketing isn’t just knocking on your customer’s door—it’s receiving an invite!

Further sweetening the deal, SMS marketing wields the power of the personal touch. Every text message lands directly on your client’s most personal gadget – their smartphone. A smartphone is an electronic sidekick rarely out of arm’s reach, making it the perfect marketing tool. This proximity transforms each text message into a personalised nudge, helping to nurture a deeper, more meaningful relationship with your customers.

The Benefits of SMS Marketing

SMS marketing benefits businesses, giving them an edge over the competition.

A Smart Investment

The intriguing world of SMS marketing isn’t just practical—it’s efficiently cost-effective. Sending a text message incurs less cost compared to traditional advertising methods. When advertising through SMS, a business only has to pay for the text they share. This method saves time and money through design, print, and publication. Companies can send thousands of messages for a fraction of the cost of other advertising methods, reaching a broad audience without breaking the bank.

Instant Communication

In today’s fast-paced world, speed is crucial. SMS marketing offers instantaneous communication with your target audience. Text messages are typically read within just a few minutes of receiving, making it ideal for time-sensitive communications. A recent survey showed that 88% of people use their phones primarily for testing, encouraging communication rates.

Easy Opt-In/Opt-Out

SMS marketing is straightforward for customers to opt into and out of. This simplicity makes customers more likely to subscribe to your SMS marketing in the first place. Moreover, giving your customers the freedom to opt out whenever they wish can enhance your company’s reputation for respecting customer preferences.

Integration with Other Channels

SMS marketing should never be a standalone channel. This marketing method works best when integrated with your other efforts, like email, social media, and content marketing. For instance, you can use SMS to drive traffic toward your website and social media profiles, creating a cohesive and multi-faceted marketing strategy!

Harnessing Plivo’s SMS API Platform

The beauty of integrating SMS marketing into your business strategy is amplified when you use an SMS marketing service like Plivo. Their SMS API platform transforms the daunting task of sending SMS messages into an automated breeze, freeing your precious time and resources for other pressing business demands.

Plivo’s SMS API platform is not just a tool; it’s a global passport for your business. No matter where your customers reside in the vast global village, you can reach out to them, break the distance barriers, and establish your brand’s presence as a trustworthy candidate.


The ability of SMS marketing to engage customers and its impressive return on investment makes it a formidable tool in your marketing arsenal to strengthen your brand’s presence. With an SMS marketing service like Plivo’s at your disposal, it’s more than just a strategy—it’s your business’ secret to success.

From start-ups ready to make their mark to established brands seeking fresh marketing pastures, SMS marketing can fuel your business’s journey to new horizons. About 61% of companies don’t use SMS methods to advertise. It’s time to harness the power of SMS marketing and witness your business revolution.