14 Online Digital Marketing Courses To Improve Your Skills

When we talk about modern-day marketing, digital marketing becomes very important. If you are interested in learning marketing then digital marketing should be at the top of your list.

However, there are a lot of digital marketing courses in the market. And choosing the right digital marketing course becomes even more important for improving your skills. If you want to improve your skills then read till the end and find out those top digital marketing courses.

14 Best Online Digital Marketing Courses

1. Digital Marketing Specialization by the University of Illinois (Coursera)

This course basically covers all the important aspects of digital marketing like social media marketing, search engine optimization, and content marketing. You’ll learn how to come up with a digital marketing strategy for your own business and implement it. Additionally, you’ll also gain hands-on experience with a few popular digital marketing tools.

2. Fundamental of Digital Marketing Cerificate

This entire course has 26 modules and is designed for those who are new to marketing. By learning this course you can build your online presence, develop a digital advertising campaign to increase sales, etc. You will also use different tools like Google Analytics and Google My Business. 

Additionally, you’ll get a certificate, once you pass the test. So, all in all, this is one of the best courses for beginners. 

3. Pay Per Click University

This is a free pay-per-click learning online course by WordSteam. Basically, there are three divisions in this for both beginners and advanced learners. You’ll also find a lot of white papers and webinars in the course. So make use of it to develop and improve your digital marketing skills. 

And the best part is that it is a mobile-friendly course that will help you learn and track wherever you go. 

4. Introduction to Social Media Strategy 

This social media strategy course is a 45-minute course offered by Skillshare. The course is for those who want to build a marketing strategy for their social media account. 

Both beginners and intermediate learners can learn this course.

5. The Business of Social

The Business of Social course is created by Northwestern University and offered by Coursera. It is created for marketers and businessman who wants to make the best use of social media in his/her business growth. 

Here, you’ll learn more about your investments, time spent on business, costs involved, etc.

6. Digital Marketing Analytics in Practice

This course is best suited for those who want to track the number of audiences and the kind of audience that connects with your content. It was created by the University of Illinois and offered by Coursera.

The course is taught by Kevin Hartman who is Google’s analytics head. It focuses on analysis, visualization methods, and data collection. Overall, this course focuses purely on marketing and gives a great idea of how to approach data analytics in the marketing field.

7. Become a Social Media Marketer

This is one of the top LinkedIn Learning courses for beginners. The course consists of 6 hours of video content explained by 5 different instructors.

Post the completion of the course, you will also get a LinkedIn certificate of completion. You can also ask questions or doubts that you may have regarding the course. So overall it’s arguably the best digital marketing course available on online. Also, this is rated amongst one of the top courses on LinkedIn Learning platform.

8. SEO Training Course

SEO Training Course is for beginners who want to learn SEO from scratch right from link building to mapping keywords. The course is created by Moz and offered by Udemy and is dedicated to beginners. 

It is one of the ideal courses for those who want to make a consistent SEO habit.

9. Internet Marketing for Smart People

If you are new to the marketing field and want to learn about direct response copywriting, then this course is tailor-made for you. The course is quite different from the other courses that you find online. 

Every day you’ll get a mail on copywriting techniques. You’ll keep getting it for 20 days from the day of your sign-up. All you have to do is sign up from your email address and you are good to go.

10. Email Marketing for E-Commerce

This email marketing course is created by Mailchimp and offered by Skillshare. The course is for those professionals who have a basic idea of how email marketing works.

It is a 25 minute course that will help you create a successful email marketing campaigns.

11. Inbound Marketing Certification Course 

This course from Hubspot is for those people who want to learn the inbound marketing basics. There are 6 various lessons covered in this which lasts for 2 hours. 

It will teach you how to grow your business with few sales techniques and email marketing. In the end you get a certificate from Hubspot if you complete the course successfully.

12. Buffer’s Week of Webinars on Digital Marketing

For those who want to learn online digital marketing at your own pace and time, just go for it. And the best part is you don’t even have to register.

As it is a bunch of YouTube videos in a single playlist, it covers everything from content creation to social media analytics.

13. Viral Marketing and How to Craft Contagious Content

This course is created by Jonah Berger from University of Pennsylvania. It gives you the understanding about the kind of content that goes viral and how to come up with a content that gets more traction.

14. Marketing in a Digital World

Marketing in a Digital World helps you in learning the modern day market and gives you all the answers about where the marketing is today. There more than 5,00,000 people who enrolled to the course. 

So it’s one of those popular courses on Coursera.

The Bottom Line

The more you learn new skills, the better you get at it. Looking at the way market is moving, it is ideal for you to learn digital marketing now and improve your skills.

So make sure to read our top 14 online digital marketing courses that we have mentioned and choose the one that suits you.

How to Become a Skilled Manager in 2023: Explained

Management excellence is the cornerstone of any successful organisation. A skilled manager not only contributes to a company’s profitability but also plays a pivotal role in the development and satisfaction of the workforce. In this article, we’ll explore the 11 essential characteristics of management excellence and provide insights on how to become a skilled manager. Whether you’re an aspiring leader or looking to enhance your management skills, this guide is your roadmap to success.

Section 1: Visionary Leadership

A great manager possesses a clear vision for their team or organisation. They inspire their team members by setting goals and articulating a compelling vision of the future. By offering direction and motivation, visionary leaders steer their teams toward success.

Section 2: Effective Communication

Communication is the lifeblood of effective management. Managers must be adept at both conveying their ideas clearly and listening actively to their team members. Cultivating open, honest, and empathetic communication fosters trust and collaboration.

Section 3: Adaptability

In today’s rapidly changing business landscape, adaptability is crucial. Managers should embrace change, stay flexible, and encourage their teams to do the same. Being open to innovation and evolving with the times keeps an organisation relevant and competitive.

Section 4: Empathy and People Skills

Understanding and valuing your team members’ perspectives is a hallmark of a skilled manager. Empathy helps create a positive work environment, improves morale, and enhances teamwork. Strong interpersonal skills are a must for resolving conflicts and building strong relationships.

Section 5: Decision-Making Skills

Effective managers make informed decisions swiftly. They gather data, analyse options, and act decisively. Developing good judgment and the ability to make tough choices is essential for managerial success.

Section 6: Time Management

Time is a finite resource, and effective managers know how to manage it wisely. Prioritising tasks, delegating when necessary, and avoiding procrastination are key aspects of time management that contribute to overall productivity.

Section 7: Conflict Resolution

Conflict is a natural part of any workplace. Skilled managers are adept at addressing and resolving conflicts promptly and constructively. They create an atmosphere where disagreements can lead to growth and innovation rather than disruption.

Section 8: Delegation

Micromanagement stifles creativity and hampers team morale. Successful managers delegate responsibilities effectively, trusting their team members to deliver results. This not only empowers employees but also frees up the manager’s time for strategic thinking.

Section 9: Problem-Solving Abilities

Every day brings its share of challenges. Managers who excel at problem-solving approach issues methodically, break them down into manageable parts, and work collaboratively to find solutions. This skill is invaluable in maintaining a well-functioning team.

Section 10: Continuous Learning

Great managers are lifelong learners. They stay up-to-date with industry trends, management techniques, and personal development. Encouraging self-improvement within their team sets an example and fosters a culture of growth.

Section 11: Accountability

Accountability is the glue that holds a successful team together. Managers must take responsibility for their actions, decisions, and the outcomes of their team’s efforts. Setting clear expectations and holding everyone accountable promotes a culture of excellence.

Conclusion:

Becoming a skilled manager requires a combination of these 11 characteristics. By honing your visionary leadership, communication, adaptability, empathy, decision-making, time management, conflict resolution, delegation, problem-solving, continuous learning, and accountability skills, you can excel in your managerial role. Embracing these qualities will not only make you a highly effective manager but also a respected and admired leader. Management excellence is a journey, and with dedication and practice, you can become a beacon of success in your organisation, both domestically and internationally.

Data Analyst Skills and Qualities That Will Turn You into A Professional

Most businesses now understand the advantages of a data-driven business strategy and decision-making. Thus, these businesses know the importance of hiring skilled data analysts to do designated tasks which will help them offer insight into the ongoing stream of information being gathered.

Data analysts must apply a wide range of talents, from in-depth analysis to data visualisation and storytelling. You could be writing a SQL query to study a data set one moment. Then you could be explaining to a board of directors how the company needs to change in light of your findings.

What Does a Data Analyst Do?

A data analyst is a person who uses technical knowledge to analyse data and offer insights. A data analyst analyses data to discover important customer insights and useful applications for the data. They also share this information with the company’s management and other stakeholders.

Data analyst job roles also include data collection from primary and secondary sources. Performing statistical analysis of the data and database implementation and maintenance are part. Also trend identification, analysis, and interpretation.

Data Analyst Skills and Characteristics That Will Make You Professional:

Data Cleaning

A data analyst’s role includes retrieving data from one or more sources and then processing it to remove irrelevant data. This preparation is done on this for a better category and numerical analysis. Resolving missing and inconsistent data is another aspect of data cleansing.

For instance, when you get data from reviews, most of the time, the reviews include unnecessary and irrelevant comments. Removing them before conducting data analysis enables you to make decisions using the highest-quality information.

Statistics Knowledge

Statistics and probability are crucial data analyst abilities. Understanding statistics also help you confirm the validity of your analysis. It also helps prevent frequent logical fallacies and mistakes. Depending on the data you’re dealing with, a different level of statistical knowledge may be required.

R or Python Programming

R and Python are utilised to conduct sophisticated analyses on large datasets. They are also used for predictive analytics. They both adhere to industry standards. At least one of these languages must be mastered by you.

Employers don’t care which programming language their employees use as long as their analyses are accurate. This is because both R and Python are open-source and free. However, some analysts prefer R over Python for exploring data sets and performing ad-hoc analysis. This is because it was created specifically for analytics.

Data Analysis and Exploration

Data analysis, in its most basic form, entails taking a business requirement and evaluating pertinent data. This will help create a response to that question. Data analysis is also the methodical application of statistical approaches to analyse data.

Exploration is a different type of data analysis. Finding fascinating patterns of data that have the potential to benefit a business is called data exploration.

Critical Thinking

Data analysis is more than just looking at it; you must also understand it and take into account its implications beyond the scope of the numbers.

Critical thinking enables you to evaluate information, identify trends, and derive useful knowledge and concepts. You need to work harder and make a commitment to thinking as opposed to just processing.

The most challenging aspect of using data to get answers is frequently identifying the right questions to ask in the first place. You must think analytically if you want to be successful as an analyst. A data analyst’s job is to find and combine correlations that aren’t always obvious.

Communication

In the end, you must be able to explain your findings to others. No matter how intelligent and skilled a data analyst you are, if you can’t communicate the patterns you find to people who don’t understand technical terms, you’ve failed.

Being a successful data analyst requires being “bilingual.” You should be able to discuss highly technical topics with your trained colleagues. Then present concise, high-level explanations in a way that aids decision-makers.

Create Data Visualisation and Presentation

Data visualisations help to clarify trends and patterns in the data. Because most people understand charts and graphs more quickly than they do spreadsheets. This is because humans are visual beings.

Data analysts must explain their conclusions clearly by using high-quality charts and graphs. One option is to utilise a complex dashboard with interactive data elements. Also, straightforward chart and table with date filters.

Presentation abilities and data visualisation go hand in hand. But it’s okay if presenting doesn’t always come easy to you! Even seasoned presenters occasionally experience performance anxiety. Start by practicing, then practice some more until you find your rhythm, just as with anything else.

Machine Learning Skills

A grasp of machine learning has been regarded as a crucial element of an analyst’s toolset. This is because AI and predictive analytics are two of the hottest subjects in the field of data science. In the job market, having a basic understanding of related tools and concepts could give you an edge over competitors.

Attention to Detail

Data analysis requires a keen eye for detail. You should be able to locate and recognise the tiniest hints of a larger message that is concealed in plain sight in a massive data collection.

Building systems for effectively acquiring and sorting data can also benefit from having a strong eye for detail. A single coding mistake might jeopardise your entire operation. As a result, whenever handling data, you should always be on the lookout for any minor errors that could turn into more serious issues.

Research Skills

You might believe that data analysts have immediate access to all the knowledge they require to carry out their duties. Contrary to popular belief, data analysts still need to research to get all the information they want and to maximise the use of the data at their disposal.

To properly contextualise your discoveries when making visualisations or interpreting raw data, you must feel at ease conducting more research. Additionally, after you give it to your audience, it should be clear to them.

SQL and Excel

The most crucial competency for data analysts to possess is probably the ability to use SQL or Structured Query Language. It is the de facto industry standard database language. It is sometimes referred to as an advanced Excel counterpart. This is because it can work with much larger datasets than Excel can.

Almost all businesses require SQL experts to manage and store data and connect various databases. For example, the ones Amazon uses to suggest products you might like) or create entirely new database structures. Advanced Excel techniques VBA lookups and Macros are utilised for queries and quicker analytics.

Conclusion

As technology progresses, data analysis is becoming more and more prevalent. As more businesses, enterprises, and organisations switch to automated solutions, the need for data analysts will increase. Data collecting should not be the extent of your responsibilities as a data analyst.

If you also possess the aforementioned abilities, you can have a successful career in data analytics. You will become the ideal candidate for a data analyst position by developing these skills. This will raise your likelihood of landing a job.

What Are The 8 Most Sought After Skills For Today’s Repairmen?

Repairmen are people whose whose job is to make repairs in a mechanism. There is no question that the repair industry is booming. With so many devices and machines in use in society today, there is always something that needs to be fixed. And as more and more things break, the demand for skilled repairmen continues to grow.

But what are the specific skills that are most sought after in the repair industry? What abilities set one technician apart from another? Here is a list of the eight most sought-after skills for today’s repairmen.

1) Technical Knowledge

Of course, the most important skill for any repairman is a strong understanding of the technical aspects of the devices they are working on. Without this knowledge, it would be impossible to fix anything. As mentioned at https://www.skillstg.co.uk/category/electrician-training-courses/, working as an electrician is a rewarding, challenging, and fulfilling job due to the variety of the work. Plus, the fact that electrical goods and technologies are constantly evolving, so there is always something new to learn.

Additionally, a repairman needs to have a strong understanding of how machines work in general. This will allow them to troubleshoot problems more effectively and find creative solutions to difficult problems.

2) Manual Dexterity

In many cases, being able to fix something requires delicate work with small parts. This is why manual dexterity is such an important skill for repairmen. Those who are able to deftly manipulate small parts and tools are much more likely to be successful in their repairs than those who are not.

For example, consider the work of a watch repairman. In order to fix a watch, they often have to disassemble the entire watch and then put it back together again. This requires an incredible amount of manual dexterity, as well as strong attention to detail.

Similarly, computer repairmen often have to work with very small parts inside delicate electronic devices. Those who can do this work quickly and efficiently are in high demand.

3) Problem-Solving Ability

Another important skill for repairmen is the ability to solve problems. This involves being able to troubleshoot issues and identify the root cause of a problem. Once the root cause is identified, the repairman can then develop a plan to fix it.

This skill is particularly important in situations where the cause of a problem is not immediately apparent. For example, imagine that a customer comes to you with a broken computer. They may not know what is wrong with it, but it is your job to figure it out. This requires being able to troubleshoot the problem and identify the underlying issue.

4) Creativity

In many cases, the best way to fix a problem is not always obvious. This is where creativity comes in. Those who are able to think outside the box and come up with creative solutions to difficult problems are highly valued in the repair industry.

For example, imagine that you are trying to fix a broken TV. The obvious solution would be to replace the broken part with a new one. However, this may not always be possible or practical. In such cases, being able to come up with a creative workaround can be the difference between a successful repair and a failed one.

5) Communication Skills

Although it may not seem like it, communication skills are actually very important for repairmen. This is because in many cases, the repairman will need to explain the problem to the customer and then describe the solution.

If the repairman is unable to effectively communicate with the customer, it will be very difficult to get the job done properly. Additionally, good communication skills are also important for building relationships with customers. Those who are able to establish a good rapport with their customers are more likely to be successful in the long run.

6) Customer Service Skills

Along with communication skills, customer service skills are also very important for repairmen. This is because the repairman will often be the face of the company and will be the one who has to deal with customers on a day-to-day basis.

As such, it is important for repairmen to be able to provide good customer service. This includes being courteous, helpful, and responsive to customer inquiries. Those who are able to provide good customer service are more likely to be successful in the repair industry.

7) Organisational Skills

Another important skill for repairmen is the ability to stay organised. This is because repairmen often have to deal with a lot of different parts and tools. Additionally, they often have to keep track of customer information and repair records.

If a repairman is not organised, it will be very difficult for them to keep track of everything and to get the job done properly. Additionally, good organisational skills are also important for keeping customers happy. Customers who are able to easily find the information they need are more likely to be satisfied with the overall experience.

8) Time Management Skills

Finally, repairmen also need to have good time management skills. This is because they often have to juggle multiple tasks at the same time. For example, a repairman may need to fix a broken computer, order parts for another customer, and track down a warranty for yet another customer all at the same time.

Plus, many repairmen also have to deal with emergency situations where they have to drop everything and deal with the problem immediately. Those who are able to effectively manage their time are more likely to be successful in the repair industry.

The skills listed above are some of the most important ones that a repairman can have. They are essential for troubleshooting problems, coming up with creative solutions, and communicating with customers. Additionally, they also help with organisation and time management. If you want to be successful in the repair industry, it is important to develop these skills. Also, it is also important to continuously update your skills as new technologies and problems arise. Doing so will help you stay ahead of the curve and will ultimately lead to more success in your career.

Conclusion

In a rapidly evolving technological landscape, repairmen must continually refine their skills to meet the demands of today’s consumers. Technical proficiency, problem-solving abilities, communication skills, time management, safety consciousness, adaptability, customer service skills, and business acumen are the eight most sought-after skills for today’s repairmen. By mastering these skills, repairmen can not only excel in their profession but also provide outstanding service to domestic and international customers, making them indispensable in our increasingly interconnected world. As you embark on your repair journey, remember that the path to success begins with a commitment to lifelong learning and the dedication to continuously improve your skills.