SimilarWeb Ltd. is an Israeli web analytics firm that focuses on web traffic and performance. In May 2021, Similarweb went public on the New York Stock Exchange.
Or Offer launched the company in Tel Aviv, Israel, in 2007. Similarweb won the inaugural Israeli SeedCamp in 2009, bringing worldwide media and investors. Yossi Vardi and Docor International Management led the $1.1 million Series A round of investment for the startup.
On September 24, 2013, the firm closed a Series B investment led by David Alliance and Moshe Lichtman, with current investor Docor International Management participating.
Naspers, the South African media conglomerate, invested $18 million in Similarweb on February 24, 2014, leading their Series C investment.
In July 2017, the company announced a $47 million round of funding headed by Viola Group, Saban Ventures, and CE Ventures, with participation from previous investors.
Similarweb made its public debut on the NYSE in May 2021, with a $1.6 billion valuation.
The service and datasets are available in a restricted free edition, but the subscription platform is aimed at SMBs and major corporations who want accurate comprehensive data at higher scales for marketing, sales, and market research.
Similarweb rates websites and applications based on data such as traffic and engagement. The company ranks websites based on traffic and engagement statistics, and apps based on instals and active user data in the App Store (iOS/iPadOS) and Google Play Store.