7 Ways To Boost Product Visibility And Sales

While you are in the mall or walking down the street surrounded by shoe and clothing stores, bakeries, pharmacies, and jewellery stores, you are showered with almost invisible lures that can easily make you spend your money. Colourful, flashing signs, scents of fruit, flowers, vanilla, and delicious food, sounds of birds, waves, or relaxing music; these are just some of the traps that are set right where you are, and that’s to spend more.

Read what tricks are the best of the best to attract customers to their store, impress them with a product and, of course, improve their sales.

How do colours affect the higher cost?

Each colour evokes a certain emotion, which is why a whole branch of psychology deals with this phenomenon. And sellers know this very well. It can be the colour of the product itself or sorting a group of products by colour because they have a stronger emotional impact on the consumer. Colours have different associations and encourage people to take action. A colour we can single out due to its enormous effects is the colour red, which is used for current discounts and sales because it encourages people to take action and spend more money. It’s similar to other warm colours such as yellow and orange, which is why SALE signs are often highlighted with these colours. In addition to that, blue instils confidence in consumers, and green creates a balance.

What are shelves for?

Although you might not know it, whenever you’re shopping, the first thing you notice on the shelves is what’s in the middle. But have you ever wondered if the products were placed there by accident? Shelf placement is a newer concept in retail, developed to take advantage of the human instinct of spotting products on shelves. Of course, you’ll have to acquire some retail shelves for this purpose and make sure almost every inch of the store not intended for walking is covered by some sort of product. There are shelves that sit at 90-degree angles and cover the “blind spots” of the store, or pegboard shelves, which are perfect to display smaller products at a larger number as they can hang from the shelf.

Of course, they know how to place the products on the shelves. At the top are smaller and local products, which will rarely be in your sight (unless you’re five feet tall), because that way they won’t threaten stronger competition. On the second and third shelves from the top, which is also popularly called the “bull’s-eye zone,” there are the best-selling products, which you will also notice first, while at the bottom there are products that can be tempting to children. No product is accidentally placed where you see it.

There is also something in the arrangement of products.

How often have you gone to the market to buy bread and milk, which – what a surprise- is at the very end of the store, so you have to pass by all the other foods to get what you came for? It’s an old but still very current and effective trick. In this way, the customer will not only buy what he planned but also buy the products that caught his attention. In no time, there will be snacks, juices, and sweets in his basket, which has certainly happened to you at least once (remember standing in line at the cash register when you subtly grab a piece of gum or a bar of chocolate without even noticing it). Take advantage of this instinct and make sure to place the goods in your store in this order.

SALES and discounts

And of course, one of the most common tricks is “discount/SALE”. Oh yeah, and we capitalised it too, because how can we resist that? The first thing we notice in the catalogues and at the entrance to the store are products marked with reduced prices. But how much cheaper are these goods? The human mind is stimulated by what catches the eye the most, and capital letters are known to be quite effective (because why would you pay more if you are already offered the opportunity to save?).


Your customers can become quite frustrated with the fact that they cannot find something and might even give up. Therefore, make sure to make it plain and visible and hang big signs with the names of categories hanging from the ceiling.

Place smaller products near the register

For small products, such as candies, chewing gum, and chocolate bars, in other words, impulse products, cash registers are the places where you have to place them. And it is not only important that one product is on the cash register, but it is also important where it is on the cash register. Leave the products near the cash register, as your customer’s impulse to buy fades away the minute he has to take a step forward or backward.


An increase in sales can also occur by exhibiting your products in the middle of the store or at the beginning of every store aisle. These are also called store islands. They are an effective way of drawing your customer’s attention without spending too much on marketing.

With these strategies, your sales should go up at least 200%, and you’ll see an increase in demand sooner than expected. Use human instinct to your advantage and make sure your products are within reach and visible.

An Easy Guide To Understanding The Different Types Of Lien Sales

If you haven’t heard of the term mechanic’s lien before, then today we will briefly discuss it. Do you know how a car lender can take legal action against somebody and repossess their automobile if they didn’t repay their loan?

Well, something similar can happen with a mechanic’s lien, if by any chance, a person didn’t pay for services owed. Namely, if certain work has been done on your vehicle, and you didn’t pay the company or individual you hired, then they are allowed to take legal action against you in order to recover the cost of their labour and/or parts.

Now, this term doesn’t only refer to the situation involving cars only, but to different types of property as well, however, today we will focus on vehicles and the different sorts of these sales you can stumble upon.

Everything You Need To Know About Various Types Of Lien Sales

Starting With Abated/Abandoned Vehicles

This refers to the vehicle under $500, also known as “junk liens”. In these instances, lien sales are normally conducted within fifteen days. They are executed either by junkyards or law enforcement.

Moving On To Under $4000 Liens

These liens known as short liens as well are placed on automobiles that do not cost more than $4000. Owners of the car should respond to the notice of pending sale at least fifteen days before the sale date.

Additionally, this type of lien takes somewhere between thirty to forty days to clear if there is no counteraction.

Discussing Other Sorts Of Lien Sales Below

Over $4000 Liens

Over $4000 lines are also called “long liens” and refer to vehicles that are worth more than this amount of money or are placed at storage facilities. This type of lien will usually take somewhere between ninety to one hundred and twenty days to complete.

It is of huge importance in these types of situations to be provided with the public agency, or at least with the name and address of the individual who allowed the repairs, towing, and/or storage.

Once cleared, the company that is executing the sale is going to get the authorisation letter from the DMV, and then they will prepare the sale package. A one-day auction must be put in a local newspaper situated in the county where the auto resides, at least five days (and no more than twenty) before the sale date.

But what can be done if there’s no newspaper in the county? In these instances, some alternative solutions must be used. Your car must be accessible in a public place for at least one hour prior to the auction and is supposed to be placed exactly where the Ad stated.

Furthermore, if by any chance, the auction price goes beyond the amount of the lien, the excess amount of money must be sent to the Lien Sale unit within fifteen days after the sale date.

Let’s Not Forget To Mention Vessel Liens/Boats

Boats-related liens are pretty similar to the ones in Long Lien and are typically divided in value of under and over $1500. A vessel that is under $1500 is supposed to be accompanied by a written statement (from a licensed ship or yacht broker) for fair market value as proof that the value of the boat doesn’t go over $1500.

When it comes to vessels that are over $1500, it takes approximately two to three months to complete.

What Can Be Done If A Mechanic’s Lien Is Placed On Your Automobile?

If the lien includes repairs that weren’t paid, then you may be permitted to inspect your car before you pay the bill. Additionally, you can even schedule a time to properly inspect your auto just to see if particular repairs have been made the way you demanded.

Now, if you’re planning on issuing a stop payment on a check for dissatisfactory repair services, we just want to let you know that it may not be the best thing to do. How come? Well, that’s because it could potentially be a criminal offense in the state you live in.

Therefore, if you have been unfairly charged for repairs, then you should first make sure to pay the bill so you can return your vehicle and then contact an attorney who has a plethora of experience in this field.

Namely, a good lawyer is going to be able to help you figure out what your rights are based on your current situation.

For those of you who aren’t familiar with these types of sales and what they involve, we hope that this short, yet informative guide has managed to provide you with all the necessary information and that things are a bit clearer when it comes to this topic.

Get New Customers and Hot Leads: Start-Up Business Tips

Hot Leads have been nurtured and are ready to make the purchase or any other transaction. Starting a company is difficult.

It’s much more difficult when you have no prior client base to tap into. You must be innovative and pushy in your marketing strategies in order to attract new consumers and hot leads. We’ll go through some pointers in this article to get you started.

So whether you are starting a construction company or an online platform for gaming, don’t skip this!

Other Companies

Job search websites are the most effective approach to getting clients. If a business performs what many businesses entrust to their workers, you may try to compete with individual employees in the battle for consumers. A firm is frequently more cost-effective to employ an external contractor than to hire, train, and pay a full-time employee. This is the reason other businesses can become your clients. There are many exciting opportunities with brands such as Woo Casino login.

Sell Quality

As a new business that is just starting to build a reputation, you’ll have to compete on price more aggressively. This frequently necessitates selling at a lower rate than your competitors. It’s vital to understand that while prices may be lowered, quality must not be sacrificed. In the long run, you will not succeed if your products or services are of poor quality.

Guerrilla Marketing Tactics

Many start-ups use guerrilla marketing tactics which are low-cost and innovative ways to market your business. Guerrilla marketing is a form of marketing in which a firm utilises low-cost, creative methods to advertise or market its goods or services. This form of promotion is frequently done in public places, such as on the street, in parks, and in busy downtown areas.

Guerrilla marketing is effective since it is unpredictable and attention-grabbing. It’s also an excellent method to get your brand name out there without having to spend a lot of money on conventional advertising channels.

Digital Brochures

Customers may be won over with a little brochure that discusses how to genuinely solve existing issues or obtain benefits. She can write about reducing the percentage of abandoned carts, a start-up designer about creating introductory tours in mobile apps in such a way that new consumers are attracted while old ones are retained.

Social Media Surfing

You may discover tweets from businesses and individuals seeking someone to do a specific task for them by conducting a search on Twitter. Make a list of crucial hashtags and phrases, and you’ll come up with hundreds of possible consumers. On Instagram, hashtags are also an excellent method to connect with new customers.

Entering Competitions

If there’s an ongoing competition in the area of expertise of your start-up business, it would be beneficial to join in. This is an excellent method of marketing and getting noticed by individuals who may need your services in the future. Furthermore, if you win, it will add to the reputation of your business.


One major benefit of using a digital agency rather than attempting to do it on your own is that you can take advantage of their experience to help manage the complexities and user interface (UI) design challenges. Start-ups may attract a large number of people simply by connecting their product to a certain platform. This approach is guaranteed to draw consumers; the more users there are on a large service, the more likely one of them will need assistance.

Get Creative

The goal is to acquire new clients, and there are many ways to do so. The most essential thing is to be innovative in your approach and not be hesitant to experiment. You’ll almost certainly discover the ideal (or a combination of methods) for your company if you put out some effort.

Here are just a few of the strategies that small businesses may utilise to acquire new consumers and live leads. It’s critical not to give up when it comes to marketing. Remember, Rome wasn’t built in a day!

How to Prioritise High-Impact Activities to Boost Sales Productivity

Measuring the productivity of your sales team should be a priority in any business. Today’s sales process can be lengthy and inefficient. Traditional sales reps frequently take multiple steps just to enter a contact into a sequence.

The unfortunate side effect of having sales reps perform mundane tasks on a regular basis is that it requires a significant amount of mental energy, leaving them feeling not only unmotivated and unproductive but also undervalued due to the task’s menial nature.

The following are some of the time-consuming and tedious tasks that sales representatives must complete:

  • Switching between different tools and having multiple tools open at the same time
  • Dealing with duplicate, incorrect, or missing data in sales engagement platforms and CRM
  • Scheduling appointments with clients
  • Tracking and updating sales opportunities and pipelines

What is the end result of all this hard work? Morale is low, productivity is low, and turnover is high. Sales leaders must concentrate on defining revenue-generating activities and establishing processes that allow reps to spend more time performing those tasks.

High-value versus low-value activities

Sales teams are constantly battling to make their company’s sales processes as simple as possible while also allowing reps to spend time on the right activities.

Low-value activities are non-revenue-generating sales activities; high-value activities are revenue-generating sales activities.

Sales reps can focus on tasks that should never be automated, such as personalised cold emails, by automating tasks that do not require mental effort, such as data entry. Identifying high and low-value activities enables sales leaders to decide which tools to include in their stack and how to set up processes.

What high-value activities should a sales team prioritise?

Prospecting efforts should be focused on one goal: reducing the number of actions and time spent per account while maintaining the quality of outreach. Having a unified sales technology stack with enriched data is the most efficient way to achieve this goal. With a comprehensive inside sales software, reps can:

  • Find, qualify, and contact prospects of interest
  • Identify which contacts and accounts to prioritise
  • Reduce time spent on data entry and duplicate entry
  • Streamline appointment setting
  • Sales leaders can structure their sales process so that reps are spending the majority of their time on high-value activities

High-value activities determine whether a sales team generates revenue or not. Reps who spend their time manually creating records or prospecting without conducting research are doing their jobs incorrectly. The following are some examples of high-value activities and how a sales team should spend their time.

Prospect research

When conducting research, sales reps should collect at least five bullet points on each prospect. Each bullet point can be a reason to reach out. This exercise will result in five distinct personalised cold calls/emails for this single prospect.

Social media platforms such as LinkedIn are a great place to start. They offer a glimpse into the prospect’s professional experience and background. This insight helps sales reps make a more personal connection with prospects.

Writing personalised and relevant emails

Searching LinkedIn and other social media sites for triggers on a prospect is a good way to spend your time. Any content prospects have created, shared, or posted about their own lives and accomplishments can be used to personalise your sales email templates.

This attention to detail shows that the sales rep sees the prospect as more than just an email address or an opportunity to hit quota, but as a unique individual whose needs really matter to the sales rep.

Improving cold calling techniques

Sales representatives should never pitch or push for a meeting right away. Taking the time to engage in a genuine conversation and focus on relationship building adds value to prospects by demonstrating genuine interest.

To improve cold calling techniques, sales reps should:

  • Ask the right questions
  • Listen to prospects
  • Empathise with their challenges
  • Build trust through empathy
  • Focus on solving customer problems

Engaging with prospects on social media

Taking the time to engage with prospects on LinkedIn (either by sharing content or by commenting on their own) allows prospects to become acquainted with a sales rep’s name and, eventually, come to think of them as a friend. Maintaining active contact with prospects on social media channels helps to establish a relationship and trust.

Over to you

In today’s remote and digital world, it is more important than ever for sales representatives to focus on building relationships with customers rather than waste time on manual data entry and spreadsheets.

Sales teams should concentrate on activities that generate revenue instead of focusing on non-revenue-generating activities. By incorporating automation, sales leaders can structure their sales process so that reps are spending the majority of their time on high-value activities.

Sales leaders should empower reps to spend more time on high-value activities by including the right sales technologies in their stack.

How do you go about automating time-consuming tasks that divert salespeople from revenue-generating activities?

E-Commerce Tactics That Can Significantly Increase Your Sales

Increase your sales! Having an online store also has some benefits for creating leads. Emails can be automatically generated, sent, and tracked using tools like HubSpot, making the process a lot more efficient than traditional lead generation techniques.

What about e-commerce tactics? As marketers, we are naturally curious to establish the best strategy for generating more leads and increasing profits. We all want our business to appear on the first page of Google when people search for products or services in our niche. Then it’s reasonable to say that your biggest challenge is ranking higher in search results. With billions of websites indexed by Google every day, making a list is not easy.

The question is: What are some of the most effective E-Commerce tactics that you should know about to improve your store’s conversion rate?

Here are some e-commerce tips and tricks which can significantly increase your sales:

Automate Shipping and Discounts

One of the most common mistakes eCommerce marketers make is “time-wasting.” In other words, you should never forget about those little tasks. The truth is that even the smallest time waster can ultimately affect your business’s profits in a big way. There are many solutions for this issue for those in Singapore. You could hire an employee or use software like Shippit, a last mile carrier in Singapore, for this purpose. Shipping software has automated refund and shipping label printing that allows you to automate every process involved with managing and fulfilling orders. This saves time and money and makes the entire process way more efficient. You can also create customer loyalty programs to increase repeat sales.

Use Social Media To Your Advantage

It’s no secret that 92% of consumers check social media before making any major purchase decisions. Therefore, you must use this tool to enhance your business’s web presence. Hashtags are one powerful feature on Twitter that allows people to track trending topics worldwide, which is the best way to reach out to potential customers. Another great thing about social media is that it will enable you to connect with influencers in your niche, which can be a great way to increase brand awareness, drive more traffic, and generate revenue. These are only two examples of how to use social media for e-commerce, but I don’t think it’s all there is – each platform has its specificities when it comes to generating leads.

Optimise Your Website For Mobile Devices

The number of mobile internet users continues to grow by leaps and bounds, so if you haven’t already optimised your e-commerce site for mobile devices, you should do so now. Google has made it clear that every website which isn’t mobile-friendly will be penalised in their rankings. Another thing about this is that 9 out of 10 online purchases are made on mobile phones. Overall, there are two ways to optimise your e-commerce site: Responsive design or Dynamic serving. Responsive design offers the same content across all platforms. At the same time, dynamic serving provides different content based on specific user settings (mobile users receive a more simplified version of your product page). Which one you choose depends entirely on your business’s needs and the intended audience.

Utilise User-Generated Content On Your Site

There’s nothing more powerful than letting people speak for you instead of selling yourself. This is where user-generated content comes into play. The benefits of this are immense. Including getting a positive review of your brand could lead to more sales and revenue. You can do many things to increase the amount of UGC on your site: First, be sure to provide tools that allow customers/users to share their experiences with others by using social media or blogging. Second, encourage customers to leave reviews after every purchase they make at your store, which will improve your site’s quality score in significant search engines like Google and Bing. Lastly, offer incentives every time these users refer a friend or something from your shop, encouraging other customers to do the same.

Make Use Of CTA’s (Call To Actions)

CTAs are a great way to encourage visitors to take a specific action on your website, leading to increased revenue/sales. For example, you could offer free shipping for purchases over $50 or create a special discount voucher for customers who subscribe to your newsletter. This is one of the best e-commerce tips you can find, as it only takes a few minutes before you start seeing results. In addition, make sure that you offer clear calls to action throughout all of your marketing campaigns, from social media posts and other digital ads and offline materials like flyers and posters.

It’s plain to see that there are many things you can do to increase the value of your e-commerce site and improve your overall business. The tips mentioned above should give you a good idea of improving your sales and revenues as an online retailer, from using social media platforms to utilising user-generated content.

How to Create a Sales Funnel and Why It’s Useful

Sales funnel is a process that takes customers from awareness of your product to eventual purchase. It’s an essential part of any business and can increase sales, reduce costs, and improve customer satisfaction. This article will discuss the steps of creating a sales funnel and why it’s useful.

Why It’s Useful

There are many reasons why a sales funnel is useful for your business. It can help you track and measure the success of your marketing efforts. Understanding how customers move through the funnel can identify which marketing channels result in sales and need improvement.

Additionally, a sales funnel can help you identify and fix any issues holding your customers back. Once you see the funnel, it’s easy to spot where potential problems can occur — such as a high bounce rate due to not understanding what is being offered or technical difficulties with landing pages.

Sales funnels are especially useful for marketing because they allow you to control your customer’s experience. For example, you can create a free offer for your email list to get them in the door. That way, when it’s time to market paid products or services, they are already familiar with what you do and have expressed interest in buying from you.

To put this all together, here is an overview of how to construct a sales funnel that works for your business:

How To Create A Sales Funnel

Analyse Your Audience’s Behaviour:

The first step in creating a sales funnel is understanding your audience’s behaviour. What are they interested in? What do they need? This can be done by studying your website traffic, social media followers, and email subscribers.

You want customers familiar with your brand and understand what you do when they arrive on the site. The best way to accomplish this would be through an opt-in email page that offers something for free. Before, there was a free trial offer for a month; unfortunately, this option has expired and ClickFunnels no longer offer a 30 day free trial, but there are ways around this where you can still get a 14-day free trial. You will need to use something like AWeber or Mailchimp, which are great tools with an email marketing service.

Build a Landing Page:

Once people have opted in, send them to a landing page explaining the free offer and how it works. Make sure to have a landing page for each product or service you’re selling, which will be the final destination for customers who have expressed interest in what you do. It’s crucial that it looks professional and is easy to navigate. This will give you an idea of whether or not they are interested in your product. If they are not, you can provide links to other pages on your site that might be more relevant.

Create an Email Drip Campaign:

Your sales should have several emails that follow over days or weeks. Make them valuable, so customers pay attention to each one and want more! Follow up with your subscribers at the right time and place, so they don’t feel bombarded or harassed. If you know your audience, this is pretty easy to do.

Focus on getting people into your email list, then use that as a way to market paid products or services. This allows you to control the customer’s experience and send them things they are interested in buying. It also lets you see where any problems might be occurring so you can fix them before it is too late!

Capture Your Audience’s Attention:

Once they are on the site, you want to keep them by providing great content. You can do this by creating a blog and including opt-in forms throughout your posts. You can also offer a free download in exchange for their email address.

Keep in Touch:

Ensure your opt-in page can communicate all of the benefits and features you offer so customers know what they’re signing up for. If you have a free trial offer, make sure to communicate when it will end and what happens if they don’t cancel in time. Everything in the sales funnel must align with your brand and voice, so customers feel comfortable throughout their entire experience.

Once they’ve signed up for a product or service, make sure it lives up to expectations! You don’t want unhappy customers after spending time and money on marketing.

Once everything is in place, measure how well it’s working from start to finish so you can make adjustments as necessary. The sales funnel is only as good as the product or service you’re providing, so make sure everything works and looks professional. Before committing, people want to know what they are buying will work for their needs!

You can create a sales funnel that works for your business by following these simple tips. A sales funnel will allow you to see the whole picture of what is working and where problems might be occurring so your business can run smoothly! If you need help creating a sales funnel that works for your business, many experts are out there who can take care of it for you! You have to find the one that’s right for you.