Having an online store also has some benefits for creating leads. Emails can be automatically generated, sent, and tracked using tools like HubSpot, making the process a lot more efficient than traditional lead generation techniques. What about e-commerce tactics? As marketers, we are naturally curious to establish the best strategy for generating more leads and increasing profits. We all want our business to appear on the first page of Google when people search for products or services in our niche. Then it’s reasonable to say that your biggest challenge is ranking higher in search results. With billions of websites indexed by Google every day, making a list is not easy.
The question is: What are some of the most effective E-Commerce tactics that you should know about to improve your store’s conversion rate?
Here are some e-commerce tips and tricks which can significantly increase your sales:
Automate Shipping and Discounts
One of the most common mistakes eCommerce marketers make is “time-wasting.” In other words, you should never forget about those little tasks. The truth is that even the smallest time waster can ultimately affect your business’s profits in a big way. There are many solutions for this issue for those in Singapore. You could hire an employee or use software like Shippit, a last mile carrier in Singapore, for this purpose. Shipping software has automated refund and shipping label printing that allows you to automate every process involved with managing and fulfilling orders. This saves time and money and makes the entire process way more efficient. You can also create customer loyalty programs to increase repeat sales.
Use Social Media To Your Advantage
It’s no secret that 92% of consumers check social media before making any major purchase decisions. Therefore, you must use this tool to enhance your business’s web presence. Hashtags are one powerful feature on Twitter that allows people to track trending topics worldwide, which is the best way to reach out to potential customers. Another great thing about social media is that it will enable you to connect with influencers in your niche, which can be a great way to increase brand awareness, drive more traffic, and generate revenue. These are only two examples of how to use social media for e-commerce, but I don’t think it’s all there is – each platform has its specificities when it comes to generating leads.
Optimise Your Website For Mobile Devices
The number of mobile internet users continues to grow by leaps and bounds, so if you haven’t already optimised your e-commerce site for mobile devices, you should do so now. Google has made it clear that every website which isn’t mobile-friendly will be penalised in their rankings. Another thing about this is that 9 out of 10 online purchases are made on mobile phones. Overall, there are two ways to optimise your e-commerce site: Responsive design or Dynamic serving. Responsive design offers the same content across all platforms. At the same time, dynamic serving provides different content based on specific user settings (mobile users receive a more simplified version of your product page). Which one you choose depends entirely on your business’s needs and the intended audience.
Utilise User-Generated Content On Your Site
There’s nothing more powerful than letting people speak for you instead of selling yourself. This is where user-generated content comes into play. The benefits of this are immense. Including getting a positive review of your brand could lead to more sales and revenue. You can do many things to increase the amount of UGC on your site: First, be sure to provide tools that allow customers/users to share their experiences with others by using social media or blogging. Second, encourage customers to leave reviews after every purchase they make at your store, which will improve your site’s quality score in significant search engines like Google and Bing. Lastly, offer incentives every time these users refer a friend or something from your shop, encouraging other customers to do the same.
Make Use Of CTA’s (Call To Actions)
CTAs are a great way to encourage visitors to take a specific action on your website, leading to increased revenue/sales. For example, you could offer free shipping for purchases over $50 or create a special discount voucher for customers who subscribe to your newsletter. This is one of the best e-commerce tips you can find, as it only takes a few minutes before you start seeing results. In addition, make sure that you offer clear calls to action throughout all of your marketing campaigns, from social media posts and other digital ads and offline materials like flyers and posters.
It’s plain to see that there are many things you can do to increase the value of your e-commerce site and improve your overall business. The tips mentioned above should give you a good idea of improving your sales and revenues as an online retailer, from using social media platforms to utilising user-generated content.