While you are in the mall or walking down the street surrounded by shoe and clothing stores, bakeries, pharmacies, and jewellery stores, you are showered with almost invisible lures that can easily make you spend your money. Colourful, flashing signs, scents of fruit, flowers, vanilla, and delicious food, sounds of birds, waves, or relaxing music; these are just some of the traps that are set right where you are, and that’s to spend more.
Read what tricks are the best of the best to attract customers to their store, impress them with a product and, of course, improve their sales.
How do colours affect the higher cost?
Each colour evokes a certain emotion, which is why a whole branch of psychology deals with this phenomenon. And sellers know this very well. It can be the colour of the product itself or sorting a group of products by colour because they have a stronger emotional impact on the consumer. Colours have different associations and encourage people to take action. A colour we can single out due to its enormous effects is the colour red, which is used for current discounts and sales because it encourages people to take action and spend more money. It’s similar to other warm colours such as yellow and orange, which is why SALE signs are often highlighted with these colours. In addition to that, blue instils confidence in consumers, and green creates a balance.
What are shelves for?
Although you might not know it, whenever you’re shopping, the first thing you notice on the shelves is what’s in the middle. But have you ever wondered if the products were placed there by accident? Shelf placement is a newer concept in retail, developed to take advantage of the human instinct of spotting products on shelves. Of course, you’ll have to acquire some retail shelves for this purpose and make sure almost every inch of the store not intended for walking is covered by some sort of product. There are shelves that sit at 90-degree angles and cover the “blind spots” of the store, or pegboard shelves, which are perfect to display smaller products at a larger number as they can hang from the shelf.
Of course, they know how to place the products on the shelves. At the top are smaller and local products, which will rarely be in your sight (unless you’re five feet tall), because that way they won’t threaten stronger competition. On the second and third shelves from the top, which is also popularly called the “bull’s-eye zone,” there are the best-selling products, which you will also notice first, while at the bottom there are products that can be tempting to children. No product is accidentally placed where you see it.
There is also something in the arrangement of products.
How often have you gone to the market to buy bread and milk, which – what a surprise- is at the very end of the store, so you have to pass by all the other foods to get what you came for? It’s an old but still very current and effective trick. In this way, the customer will not only buy what he planned but also buy the products that caught his attention. In no time, there will be snacks, juices, and sweets in his basket, which has certainly happened to you at least once (remember standing in line at the cash register when you subtly grab a piece of gum or a bar of chocolate without even noticing it). Take advantage of this instinct and make sure to place the goods in your store in this order.
SALES and discounts
And of course, one of the most common tricks is “discount/SALE”. Oh yeah, and we capitalised it too, because how can we resist that? The first thing we notice in the catalogues and at the entrance to the store are products marked with reduced prices. But how much cheaper are these goods? The human mind is stimulated by what catches the eye the most, and capital letters are known to be quite effective (because why would you pay more if you are already offered the opportunity to save?).
Your customers can become quite frustrated with the fact that they cannot find something and might even give up. Therefore, make sure to make it plain and visible and hang big signs with the names of categories hanging from the ceiling.
Place smaller products near the register
For small products, such as candies, chewing gum, and chocolate bars, in other words, impulse products, cash registers are the places where you have to place them. And it is not only important that one product is on the cash register, but it is also important where it is on the cash register. Leave the products near the cash register, as your customer’s impulse to buy fades away the minute he has to take a step forward or backward.
An increase in sales can also occur by exhibiting your products in the middle of the store or at the beginning of every store aisle. These are also called store islands. They are an effective way of drawing your customer’s attention without spending too much on marketing.
With these strategies, your sales should go up at least 200%, and you’ll see an increase in demand sooner than expected. Use human instinct to your advantage and make sure your products are within reach and visible.