The international men’s grooming company and lifestyle consumer brand MANSCAPED® today announced the debut of its products in more than 800 Woolworths stores around Australia, expanding its retail reach in that country.
According to Paul Tran, founder and CEO of MANSCAPED, “as we continue to quickly build our omnichannel business, this relationship with Woolworths provides the best of our products to a broad market of modern men and MANSCAPED early adopters since starting in Australia in 2020.”
Catherine Cronin, vice president of retail at MANSCAPED, continued, “When it comes to retail relationships, it is vital that we provide our products in places that our customers already know and enjoy. By partnering with Woolworths, MANSCAPED enters the supermarket market and makes its products available to countless men in a region where it has already built a devoted customer base in hundreds of locations. By doing this, we can continue to provide consumers with convenient access to our expanding product selection.
“It’s great that we’re able to partner with a purpose-led and innovative company in MANSCAPED by offering its range of products more conveniently to our customers in-store, and at the same time being able to bring greater awareness to men’s health and hygiene,” said Hayden Sansom, Category Manager for Men’s Care at Woolworths.
The product line consists of a diverse selection of high-end gadgets, products, and accessories created to launch and enhance a brand-new self-care regimen for guys.
Retail placement includes Hairhouse and Woolworths stores in Australia, as well as Target®, Best Buy, Macy’s, Walgreens, and Military Exchanges in the United States. Visit the website or follow on Facebook, Instagram, Twitter, TikTok, Tumblr, and YouTube for additional information.