6 key ingredients of effective law firm press releases

As the media continues to evolve in this electronic age, newsrooms are shrinking or disappearing, the role of journalists is changing, and opportunities for publishing news online are proliferating. The type of information getting published – especially online – also is changing. A decade ago, the chances of getting a law firm press release published verbatim were almost nil. Today, with news and aggregate websites in abundance, wire services publishing on the Web, and more non-journalism-trained editors deciding what gets published, the tables have turned for the press release as a PR tool.

A press release is no longer a vehicle just for informing journalists (who, in the past, mostly cherry-picked the facts they needed from a press release to incorporate into their own stories). In many cases today, a press release is the complete story that your audience will see. That makes the stakes higher than ever before. With that in mind, consider these tips on key ingredients and useful elements to include when writing a law firm press release.

  • Include an attention-grabbing headline.
  • Include the most “newsworthy” information in the first two to three paragraphs – your audience may not read beyond that.
  • Emphasise what’s different about you, your firm or whatever news you’re communicating. Reporters love “firsts” and precedent-setting developments (if they are legit).
  • Insert web links to your law firm’s site and blogs, attorney biographies, and related external web pages. (Even if publishers use “nofollow” links that don’t pass link juice, you will still point readers to your firm’s website where they can further engage with your content.)
  • If there’s a related video, link to that also or embed it into the press release. YouTube and Vimeo players make it easy to copy embed codes.
  • For releases about attorneys, add links to their social media platforms (e.g., LinkedIn, Google+ and Twitter).
  • Provide an email address and phone number for someone knowledgeable and responsive as a media contact.
  • Employ useful content. Great storytelling is what sells a release, and these add-ons and themes will help get reporters and editors invested in your news:
  • Provide statistics, if applicable, to add timeliness and credibility to your story.
  • Add local angles. For example, if a law firm has multiple offices, consider customising releases for each office with a different market (city) dateline. In each release, quote a local attorney/office head on firmwide stories. Consider other ways to localise your release to interest journalists in each city where you want coverage.
  • Try to pivot from a current event or story in the news. For example, for a press release about a new law firm office, juxtapose it against a recent story about a downturn in new business openings in the community.
  • Relate your news to current or emerging trends in the legal industry. Reporters often are interested in piggybacking on top of what’s on the cutting edge.
  • Analyse the impact of the news or development that your release covers. Don’t just report the news about you or your firm – explain how it may affect clients, the business community, other lawyers and law firms, and other key constituents.
  • Include at least one good quote from an attorney source or the subject of the release. This adds “color,” personalises the information, and breaks up the routine facts of “who, what, when, where and how.”

Don’t be intimidated by having to produce the perfect law firm press release every time out. By including as many key elements as possible, and hitting upon a couple of attention-grabbing content themes, you’re likely to have success in getting published and positively building the public reputations of yourself and your law firm.

Ron Herman Appears on CBS 12 Discussing Epstein Case

Attorney Ron D. Herman, founder of Herman Law, P.A., was featured on the August 14 broadcast of CBS 12 news offering his thoughts on the investigation into the late Jeffrey Epstein’s alleged sex trafficking ring. The in-depth News Team Coverage included an extensive interview of Herman due to his “years of experience with sex crime cases as both a prosecutor and defense attorney.”

While prosecutors are continuing their investigation, Herman explained that the criminal charges against Epstein will be dismissed due to his death. New York City’s chief medical examiner determined the death was a suicide.

Based on his experience in cases in which a defendant dies, Herman notated that “the criminal case is over.” Herman explained that Epstein will continue to enjoy the presumption of innocence in the eyes of the law because his attorneys had entered a not guilty plea prior to his death.

Nonetheless, alleged victims of Epstein’s sex crimes have other legal remedies, such as civil claims against his estate. Criminal cases against Epstein’s associates may also still be possible. As a former prosecutor in the coveted Crimes Against Children Unit (Special Victims Unit or SVU), Herman was tapped for his legal analysis of the issues in this high profile case.

About Ron D. Herman

Ron Herman is the managing partner of Herman Law, P.A., an established West Palm Beach criminal law firm, where he defends complex cases, with experience representing companies and professionals fighting government investigations. With litigation experience spanning two decades, Ron has handled more than 150 jury trials during his esteemed career.

If you would like to find out more information, please visit https://www.rhlawfl.com/

DORDA establishes multidisciplinary Digital Industries Group

DORDA has always had a strong focus on the digital and technology sector. The team of nine leading and award-winning IT/IP professionals led by partner Axel Anderl has been boasting a strong track record of relevant client relationships for more than a decade. In addition, other expert teams of the firm, such as the M&A group, the corporate law, banking and insurance teams or the antitrust team, also work for technology companies on a daily basis. As a consequence, DORDA has now established a new interdisciplinary Digital Industries Group, which institutionalises the cooperation of DORDA’s experienced, technology-oriented experts in the digital and technology sector. Constant sharing of know-how will further strengthen the expertise and quality of the Group’s services, thus creating further synergy effects for clients.

The Digital Industries Group is headed by Axel Anderl. Attorneys Bernhard Heinzl (IT/IP) and Lukas Schmidt (Corporate M&A) will jointly be responsible for the management. The core team of the group currently comprises 14 experts from the areas of IT/IP/Data Protection, Corporate Law, M&A, Antitrust Law, Litigation and Arbitration as well as Banking and Finance. In addition, the team is also supported by Life Science and public law experts.

“Innovation and ongoing development combined with the use of new technologies are present in all economic sectors. With the new Digital Industries Group, we offer holistic legal advice in a digital world,” says Axel Anderl. “Depending on the technology and areas of application, different areas of the law are concerned. However, companies prefer one contact person and a law firm which can offer competence and, above all, experience in all areas”.

In addition to the basic legal services such as contract drafting, IT and joint venture projects, outsourcing, digitalisation and transaction support, the Digital Industries Group also focuses on emerging technologies such as blockchain, AI, machine learning, digital corporate law (tokenisation of shares, participation certificates), supervisory law in the digital age in the financial and insurance sector, FinTechs and of course start-ups.

“In recent years, there has been a significant increase in the demand for specialized and cross-team advice on M&A transactions regarding tech companies. Especially for companies with digital business models, experience has shown that there are numerous legal issues in the transaction area, which require interdisciplinary work. The Digital Industries Group is able to provide direct and smart solutions and thus further increase the quality of our consulting services for clients,” says Lukas Schmidt.

Bernhard Heinzl continues: “DORDA has been working successfully with tech-related teams in numerous matters. We want to provide our clients with further added value through the synergies of our teamwork and by pooling our strengths across teams.”

DORDA is a leading law firm in Austria, advising in all areas of business law. In addition to Corporate, M&A, real estate and tenancy law, banking and capital markets law, the firm’s practice areas comprise insolvency law and restructurings as well as dispute resolution, tax law, competition/antitrust law, employment law, public law, data protection, IT, IP and media law.