Podcasting has become a buzzword nowadays. There are plenty of paid podcasts focusing on different topics. You can also see an increasing trend in podcast subscriptions. It collectively makes an ideal situation to start a podcast.
Once you start a podcast, you must also focus on its promotion. Without this, all your hard work might go in vain. It is the ideal way to grow your audience.
Promoting your podcast takes a lot of effort, but the results are worth it. When you hit your podcast subscription target, your hard work pays off.
10 Effective Strategies for Podcast Promotion
You are on the right site if you have been looking for some tried and tested tips. Here are some effective strategies leading to successful podcast marketing and promotion.
1. Word of Mouth Promotion
This might be for you if you are looking for a cost-effective and worthwhile promotional strategy. Word-of-mouth recommendation is one of the most effective tactics to gain organic traffic. Firstly, identify your audience and their interest. Ensure your presence in events where your target audience is present.
Conduct and attend events, conferences, and seminars relevant to your podcast. When you have your target audience in one place, it is easier to spread your message. Make a proper strategy to interact with people to boost your podcast subscription.
2. Submit to Podcast Directories
If you want to reach out to more audiences, you need to be present on all popular podcast directories. Not all of your target audience would have an Apple podcast subscription. There are several other directories with as many audiences.
You must make your podcast available on those platforms. Do not only focus on popular directories but also less popular ones. You might find the ideal listeners outside of the Apple podcast subscription. Making your podcast available on these platforms will be more effective and specific.
3. Share on Social Media
The use of social media for marketing and promotional strategies enhances its effectiveness. Nowadays, most people use social networking sites. Create social media accounts for your podcast to ensure an active presence. Connect with your current and potential audience to enhance their engagement.
Create discussion opportunities to know about their feedback. You can also post short teasers of the upcoming podcast. If used properly, social media can do wonders for your paid podcast promotion.
4. Collaborate With Podcasters
With the abundance of podcasts, finding other podcasters to collaborate with has become easier. This strategy benefits both parties in attracting listeners. It will help you grow your connections with others. You can join podcasting networks and support groups to connect with like-minded podcasters.
Collaborating includes inviting other podcasters to your show. You may also appear as a guest on other podcasts. It is a unique learning process with cross-promotion of collaborating partners. The increased exposure gets you more organic and referral traffic.
5. Create a Website
You need a website for your podcast if you want to enhance the effectiveness of your promotion strategies. It offers more benefits than you think. Create an SEO-optimised website and keep updating it with the latest content. You can publish podcast transcriptions on this website.
Usually, people start a podcast to promote their business or website. If this is the case, make sure you update your website regularly. Make all the episodes easily available for people on a web page dedicated to your podcast.
6. Create a Newsletter
A podcast newsletter is a great idea to stay connected to your audience. It is one of the most effective marketing strategies with the most favourable results. The best part about newsletters is that they are easy to create, even using free tools. Use your website to add a landing page for your newsletter.
Make it attractive with a clear call-to-action (CTA). It will help people easily subscribe to your newsletter to receive timely updates. Do not forget to add links to your content.
7. Urge People to Subscribe and Review
This might seem an ordinary tip, but it yields amazing results. Ask people politely to subscribe to your podcast. Once you get plenty of subscribers, it is easier to keep them updated. They also get to know about your latest published podcasts.
Another thing is to urge them to share their feedback. Invite them to review your podcast and share it on social media platforms. The more subscribers do it, the more people will know about it. Share these reviews on your social media platforms also.
8. Announce Giveaways and Contests
Who does not want to win? When you offer a reward or a giveaway, it encourages more people to learn about your podcast. You may ask them to subscribe and share it to participate in the giveaway.
Try to align the prize with the theme of your podcast. Run giveaways often but not too frequently. Use social media posts to reach out to the maximum audience. You might get new subscribers along with engaging the existing ones.
9. Use Influencer Marketing
Influencer marketing is popular nowadays. There are many social media influencers with a high number of followers. They endorse or promote a product, business, or idea. People tend to trust them more than the traditional advertisement.
Reach out to an influencer with a huge following and relevant to your podcast content. They will promote your podcast, and you can give them a shout-out. They might sometimes charge a fee or some other compensation in return for their posts. Choose an influencer wisely if you opt for this marketing strategy.
10. Create a YouTube Video
The idea of promoting your podcast means increasing its availability. When it is available on all popular platforms, you can expect a greater audience. It also offers many other benefits. You can get auto-generated closed captions for your video. This compensates for the need for transcription as well.
Many viewers prefer video podcasting over audio podcasts. Creating a YouTube video captures such an audience. Moreover, you get exposure to the large YouTube user community. If you find video recording challenging, you may add a static picture along with the audio podcast.
Promoting your podcast is not difficult when you are equipped with all the tips and tricks. Efficient planning is the key to making your promotional strategies a success. It is as important as any other function, such as recording, editing, and publishing. Hopefully, these 10 promotional strategies will help you boost your podcast significantly.