Why Packaging Can Be An Effective Marketing Strategy Worth Trying

A marketing strategy encompasses everything from determining who your customers are to deciding what channels you use to reach those customers. Packaging is more than a cherry on the cake when selling a product. In many instances, it can be deciding between a customer walking by a product or having their curiosity piqued enough to purchase it.

The packaging for your products needs to invite further engagement warmly. You can only succeed in this by infusing it all with effective marketing strategies. That way, your packaging is more than a protective shell; it can also be an effective mouthpiece for your firm. Your packaging decisions can influence the reputation of your business.

Here are more reasons packaging can be an effective marketing strategy worth trying.

Providing Clarity

Customers hate confusion. When buying products from a business, they need fast certainty around what they’re purchasing. Much of this can be achieved by using your packaging for effective marketing.

However, confusing signs and symbols are often blamed for stunting progress on important issues around packaging. Such logic can extend to your use of language, bewildering customers away from the product instead of tempting them to make a purchase. There should be consistency in branding, too, in that the packaging should resemble all other marketing materials to your firm’s clear vision and message.

Packaging can be an effective marketing strategy because, when done properly, it can tell customers everything they need to know about a product and business at a glance. It’s representative of everything the firm is trying to achieve. Because of this, communication with the customer through the packaging needs to be taken seriously.

Adding Extra Appeal

Packaging is more than just a container to keep a product safe. It can also give your business a bit of additional style, too.

If you don’t have the capabilities to develop your luxury packaging, a promising B2B arrangement can help instead. Firms like Maxipos specialise in custom packaging solutions for businesses in a range of sectors. They produce their goods on time and within the budget their clients require. Utilise their acute eye for quality design with their efforts in bespoke packaging.

Quality packaging tells customers that your business values attention to detail and no half measures are taken. It’s a chance to make a solid first impression. If the packaging is beautiful to behold and appeals in its own right, it can only lead customers to imagine a glorious product inside it. They may also be able to hold onto and reuse aesthetically pleasing packaging, sending brand awareness for your firm soaring.

Promoting Sustainability

Few things bolster a marketing strategy than buzzwords like ‘sustainability’. The world is becoming more eco-friendly, and the firms meeting that moment enthusiastically are likely to stand out.

Moreover, new sustainable packaging solutions are always materialising, giving companies new and interesting ways to innovate around their products. Still, creating sustainable packaging from a marketing susceptive is not enough. Your firm must be loud and proud about its progress to get the most out of it.

So long as your company makes truthful claims, do feel free to advertise your efforts in sustainable packaging upon the packaging itself. What materials have been used? Can customers recycle and reuse it? Why does sustainability matter to your business? There may be room for the answers to these questions regarding your packaging.

5 Clever Reasons Small Brands Should Consider Custom Packaging

Why should you consider custom packaging? Over the years, consumers have become smarter and more conscious of their purchase decisions.

Having easy access to search engines isn’t the only reason. They’re also more inclined to do their research first with the myriad of options that are currently available.

In fact, 72 percent of consumers in the United States say that a brand’s packaging impacts their decision to buy a specific product.

With smarter buyers and an overly saturated market, brands need to find new strategies to capture the audience and stand out from the crowd. How?

A simple yet effective way is through custom product packaging.

But being a small business with a tight budget easily raises one question: is investing in custom packaging worth it? Read on to learn why the benefits outweigh its minimal cost.

Boost Brand Awareness

What’s one of the easiest ways for people to remember a brand? Plaster its logo everywhere, especially on the product packaging. It’s no rocket science how everyone recognises the ‘swoosh’ logo or Apple’s. They place their logo conspicuously on their packaging.

This makes a brand not only memorable but also easily recognisable.

For instance, everyone associates Apple products with their sleek, minimalist white boxes and black text. Because of this consistency, people are quick to associate these boxes with Apple gadgets.

In fact, 50 percent of consumers have switched to a competitor after their trusted brand replaced its packaging design. This speaks volumes on how packaging influences buyers’ decisions and how it plays a vital role in creating brand recall.

But having custom packaging isn’t only about printing a business’s logo on its packaging. The package itself also says a lot about the brand.

Serve as an Excellent Marketing Tool

Having customised product packaging is like hitting two birds in one stone: branding and marketing. It doesn’t only boost brand recall but also promotes products in a new light.

For instance, fashion retailers launching their new sustainable clothing line can use all-natural, eco-friendly materials as packaging.

One genius example is Sony placing its Walkman mp3 player inside water bottles to prove it was waterproof in 2014. Now, there’s no denying what that product can do.

Marketers can use packaging as a tool to supplement their seasonal and product launch campaigns. Businesses may not even need to increase their marketing spend and still boost their campaigns.

Protect Your Products—and Customers!

One obvious benefit of investing in good product packaging is to keep the products safe from the warehouse to the customer’s doorstep. But depending on the product, relying on standard corrugated boxes may not give enough protection.

A brand may be selling skincare products that have irregularly shaped containers. Forcing them in the four corners of a box may cause them to move around and spill during shipping. In this case, investing in packaging that’s the right size and shape for the product is the smarter move.

Moreover, it also protects the receiving end of the transaction—the customer.

The last thing a business wants are disappointed customers that got their food orders spilled from poorly secured packaging. Of course, it’s also essential for restaurants to partner with reliable online ordering apps that value safe delivery at all costs.

Reduce Shipping Costs

Aside from the visual aspect of a product’s packaging, it’s also essential to focus on practicality. Businesses can significantly reduce their shipping costs if they choose the right size and type of packaging for their goods.

Some ways to achieve this include the following:

  • Using light packing material, such as bubble wrap, foam inserts, and air pillows
  • Choosing corrugated boxes instead of regular cardboard ones
  • Getting custom product packaging to closely match the size and shape of the items
  • Packing the items as tight as possible using lightweight fillers

Elevate the Customer Experience

YouTube data shows that people watch unboxing videos as much as watching the movie Love Actually more than 20 million times. That’s a lot of time! But also, this should encourage brands to amp their packaging game.

As a brand playing in a competitive field, business owners should ask themselves these questions: when my customer receives their order, are they likely to post it online? Or even better, will they record a video of them opening it and boast it to their friends?

For the customer, posting unboxing videos is not only a way to show off a good product. It’s also a way of sharing their experience with it, whether good or bad, for the benefit of others eyeing the same product.

Packing Matters

A brand may have a fantastic product, but that alone isn’t enough, especially when there are lots of similar products that deliver the same benefits.

Having functional yet personalised product packaging is one way of constantly improving the brand and building excellent customer experience, which is really what every business should strive for.

The Main Benefits Of Having Custom Flexible Packaging For Your Products

Custom flexible packaging is becoming more and more popular for a variety of reasons. Not only does it look great, but it also provides several benefits for your products.

In this blog post, we will discuss some of the main benefits of using custom flexible packaging for your products. Keep reading to learn more.

You Can Customise It

One of the best things about flexible packaging is that you can customise it to fit your specific needs. Whether you need a custom size or just want to change the colour, there are plenty of options to choose from. This means that you can create a package that perfectly represents your brand and product.

And if you’re not sure what you need, the Mylar team can come up with a design that meets your requirements.

They have years of experience creating custom flexible packages, so they will know how to make them look great and function well. You can also choose the type of material that is used for your package. This will determine how durable it is and how well it protects your product.

So if you need something water-resistant or tear-proof, there are plenty of options to choose from.

It’s Affordable

Custom flexible packaging is more affordable than you might think. In many cases, it’s even cheaper than traditional packaging methods. This makes it a cost-effective option for businesses of all sizes.

What makes it even more appealing is the fact that you can get exactly what you need, without having to pay for features or functions that you won’t use.

For example, it can help you to save money on shipping costs. This is because customised flexible packaging takes up less space than traditional boxes or containers. It can also protect your products during transit, which reduces the risk of damage.

When you choose custom flexible packaging for your products, you can be sure that they will arrive at their destination safely and in good condition.

It’s Eco-Friendly

Flexible packaging is much more environmentally friendly than other types of packaging. This is because it can be easily recycled and reused, which helps to reduce waste. In addition, flexible packaging uses less material than other types of packaging, making it a more sustainable option.

When you choose flexible packaging for your products, you can feel good knowing that you are helping to protect the environment. If your choice is to customise flexible packaging, it would be much more environmentally friendly.

Materials such as biodegradable and compostable plastics can be used to make the packaging. The use of these materials means that when the packaging is disposed of, it will not harm the environment.

It Keeps Your Product Safe

One of the main benefits of having custom flexible packaging for your products is that it helps to keep them safe. By using a specialised type of packaging specifically designed for your product, you can help to prevent any damage or accidents from happening.

This is especially important if you are shipping your product to other countries or across long distances.

In addition, by keeping your product in its original packaging, you can also help to protect it from being tampered with. This can be important for certain types of products, such as pharmaceuticals or food items.

If someone were to tamper with the package, they could potentially harm the product inside, which could lead to serious safety issues.

It’s Convenient

With this type of packaging, you can easily store and ship your products without any damage. In addition, it’s easy to open and use, which makes it perfect for all types of products.

If you’re looking for a way to improve the convenience of your product packaging, then consider using custom flexible packaging.

This type of packaging is perfect for all types of products, and it offers some benefits that other types of packaging don’t offer.

It Can Help You Stand Out

If you want to set your products apart from the competition, custom flexible packaging is a great way to do it. With so many companies using traditional packaging options like boxes and bags, adding some unique flexibility to your product presentation can make all the difference.

When consumers see something that stands out, they’re more likely to take notice – and with custom flexible packaging, you have a lot of room for creativity. You can add special designs, graphics, or even text to grab attention.

Plus, since this type of packaging is relatively new on the market, it’ll be sure to catch customers’ eyes in a sea of bland products.

As you can see, there are many benefits to using custom flexible packaging for your products.

If you are looking for a way to improve the look and safety of your products, then custom flexible packaging is the solution for you.