It takes work to build a cult following. Spending a lot of money on product promotion and hoping that people start living a certain way is not enough.
Through ritualistic action, this sensation fosters a sense of shared consciousness with others. Because of their intense affection and bond with these brands, many devoted customers persuade their friends and family to support one business over another.
Companies that use cult branding strategies benefit from increased sales from loved ones who are eager to join the group and partake in the ritual of the brand.
Advantages of Having a Cult Brand:
- Low price sensitivity: You can raise prices without worrying that sales will drop.
- Forgiveness: Both significant, widespread, and private mistakes are quickly forgotten.
- Zero Competition: Every sector has rivals, but consumers of cult brands won’t consider their rivals’ products. They actually frequently perceive it as a betrayal.
- Sales growth: As a result of everything mentioned above.
Simply put, if you have a cult following, you won’t have to worry about price wars, rival product launches, negative customer feedback that could sink your business, unnecessary marketing expenses, and you’ll make more money.
To give people a sense of identity and belonging, it must be something they want to be a part of. It’s in our instinct to seek out a group of people who share our interests.
As a result, a culture centred on the characteristics of a tiny, niche group is developed around the brand. They then spread the word and gather more adherents.
With a profound fascination for anything and everything Apple, the notorious Cult of Mac has members from all around the world. Starbucks is everywhere in America, luring throngs of coffee enthusiasts to its baristas.
There are various ways to build a cult brand, from providing customers a sense of community to performing little acts of generosity that develop enduring ties with customers. When consumer insights and humanities combine, cult branding results from a superior understanding of the customer.
In the market, there are a lot of subpar and everyday brands. Even now, there are many iconic brands that most other businesses want to imitate. But very few businesses ever forge close, lasting bonds with their clients. Few brands truly succeed in winning their consumers’ hearts, which fosters real customer loyalty.
If the companies they like have developed into some of the greatest and most successful international corporations, are their followers still a cult?